Research Library > SDL Web Content Management Solutions > Multi-channel Marketing: Orchestrate message, channels and countries

Multi-channel Marketing: Orchestrate message, channels and countries

White Paper Published By: SDL Web Content Management Solutions
SDL Web Content Management Solutions
Published:  Jan 22, 2010
Type:  White Paper
Length:  26 pages

Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.



Tagssdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml, wcm, dam, wcm, web content management, multisite functionality, infrastructure, network architecture, network performance, content management