Research Library > ZIGZAG Marketing, Inc. > Problem Discovery & Product Objections

Problem Discovery & Product Objections

White Paper Published By: ZIGZAG Marketing, Inc.
ZIGZAG Marketing, Inc.
Published:  Feb 13, 2007
Type:  White Paper
Length:  2 pages

All products have deficiencies. Don't get too worked up over it. Successful technology companies master the art of overcoming objections by making them seem trivial in the grand scheme. How do they do it? By asking the right questions early in the sales cycle.

Tagsproblem discovery, objections, sales, product development, zigzag, customer satisfaction