Research Library > Genius Inc > Creating Sales Opportunities With Lead Scoring

Creating Sales Opportunities With Lead Scoring

White Paper Published By: Genius Inc
Genius Inc
Published:  Nov 13, 2009
Type:  White Paper
Length:  17 pages

Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat? •Learn to monitor lead behavior and produce actionable data to ensure no prospect gets left behind •Explore the value of lead scoring and how it translates into more leads for your business •Step-by-step process to drive continuous lead engagement

Tagsgenius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing