Research Library > Discovery Corps, Inc. > If Only I Knew - how Data Mining techniques can be used

If Only I Knew - how Data Mining techniques can be used

White Paper Published By: Discovery Corps, Inc.
Discovery Corps, Inc.
Published:  Nov 20, 2009
Type:  White Paper
Length:  5 pages

Seeing into the hearts and minds of our customers is impossible; but this article describes how Data Mining techniques can be used to create strategies and tactics to increase customer retention and value. Data mining can help you predict which customers are in danger of leaving you for a competitor and also which customers you can target for increased value. This article will connect the dots and help you know if data mining can pay off for you.



Tagsdata mining, business intelligence, predictive modeling, customer retention, high-value customers, decision support, clustering, discovery corps