Research Library > SPSS > Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI.

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI.

White Paper Published By: SPSS
SPSS
Published:  Jun 30, 2009
Type:  White Paper
Length:  11 pages

This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.



Tagsspss, roi, customer interactions, predictive analytics, return on investment, predictive insight, crm, customer relationship management, actionable strategy, business intelligence, customer behavior, consumer behavior, churn rate, risk management, identity fraud, predictive enterprise, predicting volatility, business goals, customer satisfaction, customer loyalty