Research Library > SPSS, Inc. > Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI

White Paper Published By: SPSS, Inc.
SPSS, Inc.
Published:  Mar 31, 2009
Type:  White Paper
Length:  11 pages

This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.



Tagsspss, roi, customer interactions, predictive analytics, return on investment, predictive insight, crm, customer relationship management