Research Library > Neolane, Inc. > Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates

Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates

Case Study Published By: Neolane, Inc.
Neolane, Inc.
Published:  Dec 30, 2008
Type:  Case Study
Length:  2 pages

Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.



Tagsneolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content