Research Library > Godfrey > A methodology for evaluating the effectiveness of your multi-step distribution channel strategy

A methodology for evaluating the effectiveness of your multi-step distribution channel strategy

White Paper Published By: Godfrey
Godfrey
Published:  Oct 24, 2008
Type:  White Paper
Length:  12 pages

Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.



Tagsgodfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel