Research Library > Data Guard Systems > Customer Resource Management and Marketing for the Cellular Retailer

Customer Resource Management and Marketing for the Cellular Retailer

White Paper Published By: Data Guard Systems
Data Guard Systems
Published:  Aug 21, 2009
Type:  White Paper
Length:  8 pages

Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success.



Tagscustomer resource management, cell phone, telecom, telecommunications, cellular retailer, telecom marketing, crm, customer relationship management, customer loyalty, retention, data guard, data guard systems, wireless, mobile computing, mobile workers, pda, smart phones, wireless application software, wireless communications, marketing automation