Research Library > Marin Software > Why Paid Search Campaigns Often Fall Short of their Volume Targets

Why Paid Search Campaigns Often Fall Short of their Volume Targets

White Paper Published By: Marin Software
Marin Software
Published:  Jun 24, 2008
Type:  White Paper
Length:  6 pages

One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.



Tagslead volume, paid search, ppc, marin, marin software, keywords, pay per click, cost per click, cost per lead