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Optimize Retail Operations and Lower Costs by Enhancing Your Use of IT

White Paper Published By: IBM
IBM
Published:  Feb 08, 2008
Type:  White Paper
Length:  12 pages

Point of service is the key to every retail operation. But with e-mail marketing, in-store/self-service kiosks and more, the definition of point of service is changing. These changes create a unique opportunity to utilize advanced technologies to improve the customer experience. The IBM Retail Environment for SUSE LINUX (IRES) is designed to help retailers do just this -- while generating higher profits.



Tagspos, point of service, tco, marketing, customer experience, increase sales, profitability, retail, cost control, ibm, marketing automation, sales automation, customer experience management, spend management