Research Library > Omniture > 5 Steps to Effective Web Measurement

5 Steps to Effective Web Measurement

White Paper Published By: Omniture
Published:  Jun 27, 2007
Type:  White Paper
Length:  9 pages

Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.

Tagsweb analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture