Research Library > Fathom SEO > Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach

Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach

White Paper Published By: Fathom SEO
Fathom SEO
Published:  Jan 28, 2008
Type:  White Paper
Length:  10 pages

A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.



Tagsseo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords, traffic generation, site traffic, web traffic, fathom, fathom seo, return on investment, web development, search engines