social marketing

Results 351 - 375 of 484Sort Results By: Published Date | Title | Company Name
Published By: Sprinklr     Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, its crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Tags : 
value of social media, value of social media for business, business value, social media, sprinklr, customer experience, digital transformation, ibm watson marketing, ibm watson
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, its crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Tags : 
    
Sprinklr
Published By: Silverpop     Published Date: Jun 15, 2012
How can marketers navigate the world of social media and harness the power of social networking to further their goals? Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all.
Tags : 
marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop
Published By: Socialbakers     Published Date: Jan 26, 2015
Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line. The best way to successfully communicate and advocate for your social media strategy is through data. The numbers dont lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.
Tags : 
social media kpis, social media strategy, network management, network performance, network performance management, business metrics
    
Socialbakers
Published By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
Tags : 
social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas, social media monitoring, best practices, social strategy
    
Radian6
Published By: Falcon Social     Published Date: Oct 30, 2015
What you need to consider when implementing a social media customer care strategy. What changes for CS on social Who gets social customer service right The necessity of social customer service
Tags : 
social media customer service, social media customer care, social media customer support, social media and customer service, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
    
Falcon Social
Published By: Mass Relevance     Published Date: Jun 27, 2013
Sneak Peak of a Few Integrations Featured in the Summer Look Book 2013
Tags : 
mass relevance, summer lookbook, pinterest, vine, social integrations . marketing, audience, branding
    
Mass Relevance
Published By: Oracle Social Cloud     Published Date: May 02, 2014
This year the Super Bowl and all the surrounding activity just didnt live up to the hype. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast.
Tags : 
oracle, oracle srm, social media marketing, social channels, brand awareness
    
Oracle Social Cloud
Published By: Jive     Published Date: Mar 14, 2013
5 ways a social intranet can help you boost output in a single bound
Tags : 
jive software, social media, social marketing, collaboration, collaboration platform
    
Jive
Published By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
Tags : 
social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas, social marketing examples, social campaign, social media marketing ideas, digital marketing campaign, media campaign, best digital marketing campaigns, social marketing strategy, social media marketing examples, effective social media campaigns, social media ad campaigns, online marketing campaign, social media campaign examples
    
Spredfast
Published By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any road to discovery your audience takes. Get a clearer picture of who is involved in the buying process. Download the Modern Marketing Essentials How-To Guide: Targeting
Tags : 
oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation, networking, software development, it management, knowledge management, enterprise applications, data management, human resource technology
    
Oracle
Published By: Acquia     Published Date: Sep 13, 2011
More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.
Tags : 
acquia, tco, open source social publishing, business software, drupal, web marketing, content management systems
    
Acquia
Published By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : 
context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : 
spredfast, social marketing, forrester, corporate social marketing, marketing trends, business value, social media, integration of social marketing, social networks, enterprise applications
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : 
spredfast, social marketing, forrester, corporate social marketing, marketing trends, business value, social media, integration of social marketing, social networks, enterprise applications
    
Spredfast, Inc.
Published By: Optify     Published Date: Aug 03, 2012
Discover how to drive higher-quality inbound leads from SEO and social media with this practical 3-step guide.
Tags : 
inbound marketing, optify, lead generation, seo, search engine optimization, social media, internet marketing
    
Optify
Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constantbut following these 5 simple rules guarantees that youll stand out from the crowd.
Tags : 
twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening, social data, social analytics, social media analytics, social intelligence, data mining, big data, social media tools, social analysis tools, social media analysis tools, social media monitoring, social media monitoring tools, social media marketing
    
Topsy
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most dont. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven socials impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement If marketers are unable to map social media back to business objectives, board members and C-suite executives wont take their efforts seriously, says Michelle Vangel, Cisions vice president of insight solutions. But how can you showcase socials bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cisions, to help your brand make decisions based on data, not blind guesses.
Tags : 
cision, social media, social roi, marketing, social impact
    
Cision
Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginners Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
Tags : 
hootsuite, social media, social media marketing, social media metrics, insights, business analytics, social metrics, social media data, social conversations, social data
    
uberVU via HootSuite
Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
Tags : 
oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design, social media, marketing plans, growth
    
OneUpWeb
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
Tags : 
oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design, social media, marketing plans, growth
    
OneUpWeb
Published By: LandslideCRM     Published Date: May 16, 2012
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
Tags : 
crm demo, crm solution, crm software, account management, contact management, opportunity management, deal management, lead management, mobile crm, social crm, crm dashboard, crm reporting, sales forecasting, email marketing, web conferece, task management, activity management, sales activity, sales library, resource library
    
LandslideCRM
Published By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
Tags : 
ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing
    
IBM
Start   Previous    6 7 8 9 10 11 12 13 14 15 16 17 18 19 20    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.