digital trends report

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Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, its clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
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customer experience, insights, shared service value, consolidated services, global services division, organization optimization, social analytics, accounts receivable
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The 2017 Digital Trends in Financial Services and Insurance report is based on a sample of almost 850 FSI respondents1 who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The 2017 Digital Trends in Retail report is based on a sample of almost 500 retail respondents who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016.
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Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: What challenges and opportunities marketers see in 2017 Where marketers will be focusing their efforts this year How marketers are looking beyond marketing to create outstanding customer experiences Simply fill out the form to download the report.
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adobe digital report, digital trend 2017, marketing opportunities, marketing challenges, customer experience
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Theres no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Heres whats top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally. This years report, now in its eighth year, gives an annual view of the state of the nation of digital, alongside data showing what distinguishes outperforming companies from their peers.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
Theres no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Heres whats top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Theres no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Heres whats top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that youll read more about in this years report: Optimising customer experience and delivering personalised experiences in real time. Using data better for smarter audience segmentation and targeting. Be wary of walled gardens. Control and own the data, and always be compliant. Automation is the future. Understand the benefits, learn how to use it.
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Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. Youll see critical metrics on everything from mobile trends to conversion ratesso you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: The many priorities within CX and the push to improve CX The importance of data driven marketing within CX Why integration across all touchpoints is essential
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b2b marketing, content marketing, customer experience, digital trends, mobile optimization
    
Adobe
Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
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adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social, impressions, brand
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2017
Econsultancys 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
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digital trends, customer experience, business transformation, customer experience management
    
Adobe
Published By: Adobe     Published Date: Nov 10, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. Were sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. Were sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation Simply fill out the form to read the report.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. Were sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
Tags : 
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. Were sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
Tags : 
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Differentiation through customer experience. Thats the number one way retailers who answered Econsultancys Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. Read the Econsultancy report, Digital Intelligence Briefing: 2017 Digital Trends in Retail, and learn: How retailers around the world rate their digital experience abilities Where theyll prioritize digital investments, and why mobile tops the list Why they said VR and AR are the most exciting engagement strategies
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Patients are going digital and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report. Download it now to learn: Why two-thirds of healthcare companies are investing in data analysis. How theyre building content marketing programs to boost patient knowledge. What they plan to do with virtual and augmented reality this year and beyond.
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Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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adobe, trends, content, experience, mobile, social, multichannel, video, automation, personalization, data, digital, personalization
    
Adobe
Published By: Infosys     Published Date: Jun 12, 2018
Digital technologies are rewriting the rulebooks across industries. They are not only having a profound impact on how organizations work, but are also redefining the parameters of productivity and success. Organizations that can evolve and embrace this fast paced, digital world that we live in are more likely to be successful. However, given the rapid pace at which digital trends are evolving, what might be an industry standard at one moment can be displaced the next. This means that for enterprises, simply striving to keep up might no longer be enough, as businesses need to lead the way with new technology in their industries. Infosys commissioned an independent market research company, Vanson Bourne, to investigate the use of digital technologies and key trends in nine industries. This exclusive report covers: The surging tide of digital technology adoption in organizations what is used and where? The promised land of digital technology use, and the hurdles organizations face to
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digital, technology, organization, enterprises
    
Infosys
Published By: Dell     Published Date: Nov 12, 2018
In December 2017, Dell commissioned Forrester Consulting to conduct a study refresh to determine how enterprise organizations are structured from an IT departmental perspective. The study explored two types of IT: digital controllers and digital transformers; and the trends and challenges seen in PC provisioning. Digital controllers are often associated with top-down approach, linear structure, and emphasize security and accuracy. In contrast, digital transformers focus on innovation, employee-and customer-centricity, and prioritize speed and flexibility. By understanding the two groups, enterprises can overcome challenges that arise from PC life-cycle management. By investing in existing PC management tools and partnering with a company that specializes in PC deployment and management, firms can empower employees to better serve customers. Download this Forrester report to learn more about the approach and strategy differences in how these two groups address the dynamic digital demand
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Dell
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