social marketing

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Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm
    
IBM
Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Harnessing the combined power of online video, mobile technologies and social media will be crucial to the marketer's success in an increasingly media-rich world.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Why use video? This video explains. Find out how businesses are using video across the enterprise today.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Adobe     Published Date: Oct 15, 2013
Forrester identifies the social technology marketers need.Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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social marketing, forrester, social, listening, reach, depth, relationship
    
Adobe
Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit, marketing profit, revenue generation, roi, return on investment, content delivery
    
Marketo
Published By: GoToMeeting     Published Date: Oct 08, 2013
The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications. Enterprises realize they must improve the communication and collaboration experience but are still figuring out how social media integrates within corporate culture and business process. This Yankee Group white paper explores how built-for-business social workspaces enable employees to more effectively work together and move projects to completion faster.
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social, marketing, citrix podio, social media, pim bilderbeek, brian partridge, yankee group, connectivity, enterprise, enterprise applications, best practices
    
GoToMeeting
Published By: Spredfast, Inc.     Published Date: Oct 07, 2013
The Social Business Textbook Companion for Smart Social Marketers.
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spredfast, social media, social marketing, smart social marketers, social media management
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
All You Need to Know to Win with Social Media Marketing
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spredfast, blog, marketing, branding, social media marketing, corporate blogger
    
Spredfast, Inc.
Published By: Plantronics     Published Date: Sep 27, 2013
We have all heard so much about the importance of social media, but it can be hard to know where to begin using these tools for your business. This guide cuts through the hype and shows you concrete uses of social media for your business.
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social media, facebook, twitter, customer relationship management, youtube, linkedin, marketing, brand awareness
    
Plantronics
Published By: Spredfast, Inc.     Published Date: Sep 25, 2013
Marketing Your Business on LinkedIn
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spredfast, linkedin, linkedin audience, linkedin ads, social media, marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
5 Social Media Best Practices for Retail Brands
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spredfast, social media, best practices for retail brands, marketing, audience targeting, retail brands
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
Consumers consult social before they buy
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spredfast, marketing, social media, social marketing efforts
    
Spredfast, Inc.
Published By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
Tags : 
social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
    
Adobe
Published By: Adobe     Published Date: Sep 19, 2013
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
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social media, marketing, platforms, digital marketing, marketing solutions, analytics
    
Adobe
Published By: IBM     Published Date: Sep 11, 2013
Learn how social media is reshaping the relationships that customers are having with products, services, and brands and how using the right combination of technologies will help you understand emerging consumer trends and increase the ROI of your marketing campaigns
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social media analytics, consumer insights, marketing, roi, consumer trends, technologies
    
IBM
Published By: Bronto     Published Date: Sep 09, 2013
Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. Download the report to discover the quantitative findings.
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online marketing, holiday marketing, mobile marketing, social marketing
    
Bronto
Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top tech brands like Rackspace, Jive Software, National Instruments, LifeSize, and Intuit deliver business impact through social.
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spredfast, social business, social media, social marketing, brand awareness, thought leadership
    
Spredfast, Inc.
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