marketing solutions

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Published By: Gold Lasso     Published Date: Oct 02, 2007
Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.
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marketing, email marketing, vendors, esp, esps, marketing solutions, vendor selection, gold lasso
    
Gold Lasso
Published By: Gold Lasso     Published Date: Oct 02, 2007
Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.
Tags : 
marketing, email marketing, vendors, esp, esps, marketing solutions, vendor selection, gold lasso, marketing automation
    
Gold Lasso
Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso, marketing automation, sales & marketing software, sales automation
    
Gold Lasso
Published By: Infor     Published Date: Feb 27, 2007
American Dairy Brands, a $300M division of Dairy Farmers of America (DFA) which is the largest U.S. dairy cooperative marketing over 45 billion pounds of milk per year, has achieved substantial supply chain savings through Infor's Supply Chain solutions. Infor has given Dairy Farmers of America the ability to successfully manage the supply chain to drive service levels to greater than 99% for their Borden-brand cheese products.
Tags : 
productivity, supply chain management, customer service, customer satisfaction, dairy, food, infor, scm, enterprise resource management, erp, american dairy brands, borden, enterprise resource planning
    
Infor
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