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Published By: Intel     Published Date: Apr 15, 2019
o With foot traffic falling and online shopping options growing, retailers must find new ways to digitize and understand real-world behavioral datasuch as in-store browsing patterns, staff attentiveness, and specific product interest in the same way that online retail utilizes big data to optimize online experiences. They must also find innovative ways to keep customers engaged with their brands, especially in expensive brick-and-mortar locations. In this environment, managing labor costs is critical, as these costs are second only to real estate. Assigning and enabling sales associates cost-effectively is key to profitability. Retailers have an opportunity to meet their challenges by putting new data and Internet of Things (IoT) technologies to work
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Intel
Published By: Uberall     Published Date: Apr 12, 2019
Your store locator is a critical component on your website; its the moment of truth when an online shopper becomes an offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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locator, uberall, store locator, location marketing, local listings
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Consumers search for online reviews for reassurance and greater confidence in their buying decision. As 59% of consumers believe online reviews are just as trustworthy as their friends1, they may well be more influential than you think. Embracing and encouraging customer reviews can seem a little daunting, especially with the prospect of attracting negative reviews. But it doesnt need to be. Not least because more consumers take the time to write positive reviews (49%) than negative (34%)1, but because when managed effectively, negative reviews can make a positive impact on your online reputation, and ultimately your sales. There are of course other factors that can make review management tricky, including a large number of locations, the consistency and timing of the message and a lack of education across the business, to name but a few. This guide is here is to tackle all these challenges and give you practical tools and steps that you can implement straight away, to encourage m
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engage; reviews, review management, reputation management, uberall, online reviews
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Congratulations on having a location marketing or geo-marketing platform! By focusing on optimizing your brand footprint you are probably ahead of the curve in your industry. But how far ahead? Your competitors have caught on to location marketing by now, and the clock is ticking. You need to take your game to the next level.
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uberall, location marketing, geo-marketing plattform
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
New data from Google reveals that 5 out of every 10 consumers who search online locally for goods and services will visit a store within 24 hours. If your business does not have a strong online presence locally, a large portion of good fit consumers who are motivated to buy products or services you supply are potentially visiting your competitors stores.
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guide, uberall, location marketing, mobile search, local seo
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Driving store revenues through Digital Location Marketin
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engage, reviews, review management, reputation management, uberall, retail, location marketing
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Driving store revenues through Digital Location Marketing
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engage, reviews, review management, reputation management, uberall, review management, reputation management, customer feedback, local pages, ropo
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Ein Online-Filialfinder ist einer der wichtigsten Bestandteile Ihrer Website. Er sorgt dafr, dass Online-Suchende zu Offline-Kunden werden. Die Voraussetzung: Ein optimales Nutzererlebnis. Wir haben die 10 Schlsselfaktoren zusammengestellt, die Ihren perfekten Filialfinder ausmachen.
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locator, uberall, store locator, location marketing, local listings, filialfinder, lokale standortseiten, ropo
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Die wichtigsten kommerziellen Feiertage fr Ihren Marketing-Kalender Location-Marketing-Taktiken fr die Feiertage Expertentipps, mit denen Sie sich von Ihren Mitbewerbern abheben knnen berblick ber die neuesten Location-Marketing-Tools und -Technologien
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listings, engage, uberall, industry insights, google my business, location marketing, local seo, local search, seasonal marketing, location pages, local listings, holiday guide, saisonales marketing
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Le store locator est une fonctionnalit incontournable de votre stratgie Web-to-Store : il convertit efficacement vos recherches en ligne en ventes hors ligne. Et bien quil puisse sembler tre un outil relativement simple et fonctionnel, plusieurs facteurs peuvent littralement rvolutionner lexprience utilisateur et dmultiplier vos conversions. Uberall vous donne les cls dun store locator optimis : pour que vos clients vous trouvent - chaque fois.
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locator, uberall, store locator, location marketing, local listings, pages locales, ro-po
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
La puissance du marketing digital local au service de vos magasins
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uberall, retail, location marketing, marketing digital local, shopping digital, local marketing cloud
    
Uberall
Published By: Group M_IBM Q2'19     Published Date: Apr 11, 2019
The increase in sophisticated, targeted security threats by both external attackers and malicious insiders have made it extremely difficult for organizations to properly protect critical and sensitive information. The task of protecting these assets has only grown harder as IT environments have become more complex and widely distributed across geographic locations and in the cloud. Many recent high-profile breaches have one thing in common: They were accomplished through the compromise of passwords. In many cases, end-user passwords are initially hacked through various social engineering techniques. Then permissions are escalated to gain access to more privileged accounts the keys to the kingdom. This unauthorized access can easily go undetected for weeks or even months, allowing hackers to see and steal information at their convenience. Unfortunately, many IT users lack a full understanding of how privileged accounts function, as well as the risks associated with their compromise an
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Group M_IBM Q2'19
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldnt be as helpful if its being used alongside questionable location data or audience data. HEREs location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
In the future, people wont necessarily want to own cars, but theyll need personal mobility. The mobility ecosystem can support a range of different services, but in the near-term, many of these nascent businesses face a range of operational challenges as they bid to grow and become profitable. This ebook explores the fundamental needs of new mobility providers as they target business improvements, looks at their considerations as they forge key technology partnerships, and shows how HERE's Auto Mobility Operations solution can help mobility services meet those requirements. This ebook will help you understand how Auto Mobility Operations helps: Enable the creation and integration of key location features as applications for mobile operating systems through use of the HERE Mobile SDK Manage and efficiently operate fleet assets with HERE Location Services, providing fresh, high-quality and global location-based data Create a frictionless and compelling UX - with APIs, mapping
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auto, mapping, location data
    
Here Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
In todays interconnected world you need to future-proof the integrity and reputation of your business. Your companys network remains the Achilles heel of the whole enterprise because once compromised, your companys reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors. HERE can provide an additional layer of security and safeguard your company's reputation. As one of the worlds leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
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Here Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
Automobile and heavy equipment manufacturers are ready to break free of the outdated state of their outbound supply chains. A lack of visibility contributes to a process that is ripe for optimization. Manufacturers need reliable partners to help establish greater visibility of their supply chains and locate assets in real time. This ebook outlines how solutions from HERE Technologies can meet common supply chain challenges and help manufactures enable proactive decision-making and greater efficiency. This ebook will help you understand how location intelligence from HERE: Enables manufacturers tackle key supply chain challenges and begin a new phase of smart optimization Helps manufacturers establish more accurate supply chain ETAs Utilizes a range of technologies to provide real-time locations both indoor and outdoor
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auto, mapping, location data
    
Here Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and manufacturers. It also examines how design challenges are overcome, how updates are secured and how OTA technology could be deployed across a fleet of vehicles. As the worlds leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is supporting auto manufacturers to develop the navigation services for the future and guide drivers safely and efficiently to their destinations.
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over the air technologies, location data, auto, mapping
    
Here Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
In this report, VSI applies HEREs HD map data to a lane keeping application and examines performance of lane keeping with a map-based approach compared to a camera and computer vision-based approach. VSI tested the lane keeping system with and without map data on a local road in 3 scenarios: Lane lines expanding into a turn or exit lane An intersection without lane lines A widening in the lane The results show that in all scenarios, the computer-vision-only lane keeping systems got confused and made errors in a vehicles trajectory when lane markings were out of the ordinary or invisible. Faced with the same road conditions, the map-based lane keeping system stayed within the desired trajectory outperforming the compute- vision-only systems. This report proves that using a lane model from an HD map can solve common issues involved in computer-vision-only lane keeping.
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over the air technologies, location data, auto, mapping
    
Here Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: Delivers a new development approach and architecture to OEMs Enables OEMs to offer consumers new and compelling services Helps OEMs avoid costly developments and protracted roll-out periods
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over the air technologies, location data, auto, mapping
    
Here Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
OEMs today face significant challenges that restrict effective fleet analysis. Data is often siloed and held in several incompatible formats, meaning responding to software faults can be a costly and lengthy process. To overcome this, Here have combined OTA technology with the HERE Open Location Platform. By closing this loop, Here provide a one-stop solution for data enrichment and analysis and Here turn connected vehicle data into over-the-air updates. Watch this webinar and learn how HERE enables: Early error detection and proactive remote maintenance of software and firmware Reduction of data management value chain complexity with its one-stop solution Effective fault response and real-time access to new products and services
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over the air technologies, location data, auto, mapping
    
Here Technologies
Published By: Here Technologies     Published Date: Apr 01, 2019
Many on-demand companies are starting to rely on fast, accurate and robust mapping and location technologies in order to stay competitive and to provide superior end-user experience. Leveraging location data can assist you in accurately locating each delivery address, matching demand with available supply and exceeding your customers expectations. Discover a variety of ways in which on-demand transportation can be optimized by maps and location services such as those created by HERE. As one of the worlds leading location platforms in 2018, HERE shares insights and solutions to improve transportation efficiency and safety.
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Apr 01, 2019
On-demand companies rely on fast, accurate and robust mapping and location technologies to provide their users with a superior experience. Find out how real-time, predictive and historical traffic data can be applied to traffic-enabled routing algorithms to influence route calculations and automatically plot multiple routes with waypoints sequencing. Discover how HERE can help you communicate updated ETAs and provide an optimized experience to your drivers and customers.
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Rich, real-time location intelligence enables third-party logistics (3PL) companies to deliver pinpoint accuracy and offer superior service, which ultimately means higher volumes, better timelines and more competitive budgets. This ebook looks at seven specific ways in which location data is being used by 3PL companies to enable more accurate fleet routing, precise tracking of vehicles and the ability to meet increasingly demanding customer expectations. As the worlds leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.
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here technologies, transport and logistics
    
Here Technologies
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