it lead generation

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Published By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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Adobe
Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to learn how sales and marketing can come together to create strategy to serve both parties' goals.
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Innovations Branding Hous
Published By: Gigamon     Published Date: Sep 03, 2019
This white paper will examine the security issues introduced by more data over faster networks, how an architectural approach can solve those challenges and introduces the GigaSECURE Security Delivery Platform, the leading next-generation network packet broker purpose-built for security tools to work more efficiently across physical, virtual and cloud environments. In fact, IHS Markit1 has named Gigamon the market leader and the best-known vendor in the space with #1 market share in multiple industries 36% overall and 59% in the government sector.
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Gigamon
Published By: Adobe     Published Date: Jul 15, 2019
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
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Adobe
Published By: Cisco     Published Date: May 24, 2019
Your network is the foundation to build digital capabilities. Deliver wired, wireless and SD-WAN connectivity with full network intelligence that leads to immersive user experience, simplified operations, and fastest breach detection. Ciscos next-generation Secure Network solutions are designed for business of all sizes.
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Cisco
Published By: Rubrik EMEA     Published Date: Apr 15, 2019
Ransomware is not going away. This makes it imperative for businesses across all industries to adopt a data management strategy of multi-layered security, easy automation, and quick recovery. To learn more about Rubrik and how it can ?t into your ransomware protection strategy while simplifying data protection across your entire datacenter, visit www.rubrik.com. As the leading next-generation data protection solution, Rubrik deploys as a plug-and-play appliance in less than an hour and has been adopted across all verticals and organization sizes including Fortune 50 companies.
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data, backup, recovery, backups, solution, security, encryption, cyber
    
Rubrik EMEA
Published By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
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marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, best practices, marketing automation
    
The Economist Group
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todays complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation Youll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Fortinet EMEA     Published Date: Dec 11, 2018
If youre dealing with the high cost and complexities of delivering reliable wide area connectivity over traditional carrier-based networks, youre probably considering some form of software-defined wide area networking (SD-WAN). With the variety of constraints that you face, selecting the right SD-WAN solution for your enterprise may require a few compromises. Security, however, should not be one of them. There are various models for combining SD-WAN and network security, but only one that can truly be called secure SD-WAN. Fortinet, the most trusted name in network security, has leveraged its industry-leading FortiGate Next Generation Firewall (NGFW) to deliver integrated best-of-breed SD-WAN capabilities. Powered by the new FortiOS 6.0 operating system, SD-WANenabled FortiGate solutions provide the right level of service for every application, while ensuring effective protection from advanced evolving threats across your distributed enterprise.
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Fortinet EMEA
Published By: Carbon Black     Published Date: Oct 10, 2018
According to ESG Research, 65% of organizations believe the skill level of their security team could be improved, and 48% are using more than 25 security products. This leads to more overworked staff and, ultimately, less effective security. Download the Replace AV Buyer's Guide to learn what your team should look for when replacing legacy AV with an endpoint security solution that is easy to manage and deploy, and can cost-effectively protect your growing business. In this buyer's guide you'll find: A core evaluation checklist for replacing AV. Guiding questions to frame your evaluation to replace AV. How to run a test of next-generation AV solutions. Learn more about replacing your traditional AV in the Replace AV Buyer's Guide.
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Carbon Black
Published By: PGi     Published Date: Oct 01, 2018
You wouldnt hold a critical investor call, customer event or shareholders meeting in your office bullpen. So why would you host an important virtual event on a platform intended to support small-group collaboration and teamwork? Frost & Sullivan research shows that two-thirds of companies use web conferencing on a regular basis for project collaboration. We also know that more and more of them are turning to the same solutions to host webinars for critical internal and external events. While web conferencing solutions can be used to support large-group or strategically important meetings, webinar technology is designed specifically for that purpose and will almost always deliver a better experience and a higher return on investment. Webinar tools deliver a wealth of features to help companies gain better insights into attendee sentiment for better investor relations, employee and customer experience, and lead generation and qualification: Integrated video draws higher levels of int
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PGi
Published By: CA Technologies EMEA     Published Date: Sep 12, 2018
To compete successfully in todays economy, companies from all industries require the ability to deliver software faster, with higher quality, and reduced risk and costs. This is only possible with a modern software factory that can deliver quality software continuously. Yet for most enterprises, testing has not kept pace with modern development methodologies. A new approach to software testing is required: Continuous Testing. In the first session in a series, join product management leadership to gain in-depth insights on how by shifting testing left, and automating all aspects of test case generation and execution, continuous testing, it enables you to deliver quality software faster than ever. Recorded Feb 5 2018 49 mins Presented by Steve Feloney, VP Product Management CA Technologies
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continuous delivery, application delivery, testing, test data management
    
CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 07, 2018
To compete successfully in todays economy, companies from all industries require the ability to deliver software faster, with higher quality, and reduced risk and costs. This is only possible with a modern software factory that can deliver quality software continuously. Yet for most enterprises, testing has not kept pace with modern development methodologies. A new approach to software testing is required: Continuous Testing. In the first session in a series, join product management leadership to gain in-depth insights on how by shifting testing left, and automating all aspects of test case generation and execution, continuous testing, it enables you to deliver quality software faster than ever. Recorded Feb 5 2018 49 mins Presented by Steve Feloney, VP Product Management CA Technologies
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continuous delivery, application delivery, testing, test data management
    
CA Technologies EMEA
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, well cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. Youll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, well cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Kronos     Published Date: May 30, 2018
With the pace of HR technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates
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Kronos
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: Wasabi     Published Date: Oct 26, 2017
Kim Komando, Americas Digital Goddess, is a leading radio host and web entrepreneur. Every month her video-taped three-hour weekly radio show adds 2.8 TB of video content to its extensive playback library. Switching from their current storage solution, a combination of NAS Arrays and Tape Drives, to Wasabi not only generated huge savings it was simpler and faster. Plus, since Cloudberry works seamlessly with Wasabi, the show also enjoys efficient and cost-effective remote data protection. In this Case Study read in detail how the Kim Komando Show made the transition to next generation cloud storage.
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data protection, multimedia content, cloud storage, backup, recovery, secondary storage platform
    
Wasabi
Published By: Hewlett Packard Enterprise     Published Date: Oct 23, 2017
Midsized firms operate in the same hypercompetitive, digital environment as large enterprisesbut with fewer technical and budget resources to draw from. Thats why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
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digital environment, hyper competitive, business goals, hybrid it, technology, hpe
    
Hewlett Packard Enterprise
Published By: UBM Technology     Published Date: Oct 19, 2017
If you follow the advice outlined in this ebook, youll find that over time youll be able to cultivate a strong brand that your prospects and customers love and respond to. That, combined with a strong approach to lead generation, is a winning combination.
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UBM Technology
Published By: Valerie Schlitt Associates     Published Date: Aug 03, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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Valerie Schlitt Associates
Published By: Valerie Schlitt Associates     Published Date: Aug 01, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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Valerie Schlitt Associates
Published By: Oracle     Published Date: Jul 31, 2017
For finance organizations, the challenge of keeping up with systemic change should be viewed as an opportunity to boldly leverage disruption rather than hunkering down in fear. Businesses that accept this challenge embrace new and leading technologies, standardize on best practices and invest in the next generation of financial software and their employees. This guide provides a clear path to modern finance that is well defined and ready to support your companys success.
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Oracle
Published By: Kronos     Published Date: Jul 26, 2017
With the pace of human resources technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates.
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interfacing data, integrating data, mobile technologies, social technologies, employee experience
    
Kronos
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Intel     Published Date: May 22, 2017
While IMS is not new, complete virtualization of IMS (vIMS) is new. Network functions virtualization (NFV) provides operators with the ability to rapidly and inexpensively deploy, configure, launch, and upgrade services, which can lead to faster time to market and lower operating costs, providing an important competitive advantage against traditional CSPs and new OTT service providers. It can also reduce the business risk associated with new service introductions. This agility allows operators to offer trials of new service offerings on a much larger scale, leading to acceleration of new revenue generation.
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Intel
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