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Published By: Outreach.io     Published Date: Sep 17, 2019
LinkedIn is the largest social networking platform for business professionals, but utilizing it effectively to build your brand and move the needle for you business is a delicate balance. Many leaders struggle with finding the right balance of building an authentic brand. To help you begin building your brand, establish your voice, and drive business and opportunity for yourself and your team, this guide will answer the following questions about effectively using LinkedIn: Does building my brand help me close deals? How can the platform move the needle for my pipeline? What is proper etiquette when communicating with peers? How do I enable my sales team to incorporate LinkedIn into the outbound efforts? Download today to establish your presence on LinkedIn!
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Outreach.io
Published By: Anaplan     Published Date: Sep 11, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, its utterly inadequate. A disconnected process cant keep pace with a dynamic market. Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line. Download this paper to learn: Six essential phases of S&OP An in-depth exploration of each phase How to make next-generation S&OP a reality with cloud-based technology
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Anaplan
Published By: Anaplan     Published Date: Sep 10, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, its utterly inadequate. A disconnected process cant keep pace with a dynamic market. Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line. Download this paper to learn: Six essential phases of S&OP An in-depth exploration of each phase How to make next-generation S&OP a reality with cloud-based technology
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Anaplan
Published By: FinancialForce     Published Date: Aug 20, 2019
Manage your People, Customers & Projects on Salesforce Cloud Professional Services Automation (PSA) gives you the visibility and power to drive revenue growth, improve margins and deliver on your promises. Harness the power and ease of Salesforce, the #1 cloud platform Experience enterprise class scalability A window to connect your resources and projects Schedule the right people onto the right projects at the right time Connect Sales and Services for better resource management and customer satisfaction
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FinancialForce
Published By: Riskified     Published Date: Aug 06, 2019
Cross-border eCommerce sales are set to reach $627 billion by 2022, with the highest growth rate projected in regions outside of North America and Western Europe. Yet US merchants are not capitalizing on these global markets. Only 42% of surveyed US merchants said their eCommerce website accommodated global business. When looking for new growth potential, international eCommerce represents a huge opportunity for North American merchants. Understanding and encouraging overseas consumers is essential for retailers looking to drive online sales and expand internationally.
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Riskified
Published By: Rackspace - Google Cloud     Published Date: Jul 26, 2019
As the first managed services partner for Google Cloud Platform, Rackspace can help you accelerate innovation and cost savings within your retail organisation. With over 2.5 million hours of experience managing over 8000+ ecommerce websites, let us look after the intensive day-to-day operations of the cloud, so that you can focus on achieving your core business objectives. This paper explores: Customer Voices: a look at three customers experiences working and thriving with GCP cloud Shopping trends and forecasts for 2019 Whats on offer with Rackspace and our Fanatical Experience
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Rackspace - Google Cloud
Published By: ttec     Published Date: Jul 24, 2019
Data drives decision making across the enterprise. For sales executives, its critical to have information about where to focus outreach and understand what potential customers are looking for. But having data for its own sake wont do much good. With advanced tools and a customerfocused mindset, companies are learning things about prospects never before possible. Thanks to advanced insights and machine learning that process algorithms and crunch millions of data points, new purchase patterns and propensity models are emerging to guide sales leaders as to what will work best for their business. Read this paper to learn how to act on advanced insight in the sales and marketing process. Highlights include: The enormous potential of new data tools and analysis Resources needed to act on the insight Company examples Strategic and operational recommendations
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ttec
Published By: Adobe     Published Date: Jun 26, 2019
Today, its possible for you to reach everyone from new leads to current customers with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
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Adobe
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in todays hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, theyve been working with ExpertVoice to empower industry professionals sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more with compelling behind-the-scenes content and exclusive product access to elevate their recommendations and impact Sunwarriors bottom line.
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ExpertVoice
Published By: Beqom     Published Date: Jun 14, 2019
New Techniques That Will Drive Revenue in 2019 If youre ready to move beyond simple calculations and realize the vast potential of data driven selling, youre ready to explore the next generation of SPM platforms. Download the report to learn how the modern technologies like Artificial Intelligence and Machine Learning, can give your sales reps a roadmap to better performance and give sales management insights that will enable them to achieve more profitable sales.
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Beqom
Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing, franchise, franchisor, multi-location business, paid media
    
Location3
Published By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Gameffective     Published Date: Feb 26, 2019
Read this Microsoft case study about how Microsoft's Consumer Support Services - with its global network of support centers and thousands of agents - used digital motivation to drive agent performance and learning. Microsoft wanted new ways to recognize and reward agents while increasing their productivity. The focus was to change behaviors, develop skills, encourage sales, and drive outcomes. Microsoft identi?ed gami?cation as a solution to these needs. The company believed it could be more successful at encouraging and recognizing agents for positive outcomes through each customer interaction. Read the case study to learn how Microsoft: Increased productivity through gamification Drove agent performance with rewards, to change behaviors and business outcomes Improved agent knowledge and ability to apply the new information learned.
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Gameffective
Published By: Gameffective     Published Date: Feb 26, 2019
Comdata Group is one of the world's largest business process outsourcing (BPO) providers. It operates hundreds of call-centers around the globe, with tens of thousands of employees offering, a variety of services, including sales and customer service. In a competitive BPO market, Comdata was looking for ways to increase the productivity and efficiency of its agents. It looked for a unified solution that would successfully engage employees, drive higher accountability and better focus them on their performance. Using Gameffective's platform, Comdata deployed gamified, real-time performance management. This process provides employees with the ability and motivation to self-track their performance against goals and benchmarks, and offers just-in-time coaching based on their needs. The results were impressive: 12% increase in sales per hour, and significant reductions in both new-hire learning curves and in ongoing training time. Read the case study to learn how Comdata: Increased emp
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Gameffective
Published By: Unit4     Published Date: Feb 18, 2019
Want to drive up your bid-to-win ratio? The top five percent of professional services organizations win more than two out of every three bids. Their sales and services teams are better aligned too. Customer Relationship management (CRM) has long played a key role in driving sales and services excellence, but its no longer enough welcome to the age of opportunity management. Download this eGuide to better understand how to win more business with accurate proposals based on past project success.
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professional services organizations, erp, crm, enterprise resource planning, bid-to-win
    
Unit4
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But theres a problem When it comes to helping to land and expand these major deals, todays marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy thats optimized for the biggest, most important deals.
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Engagio
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, its no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, its now a platform that can help you find and meet your customersright at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, youll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Donts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if youre ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: AWS     Published Date: Jan 03, 2019
Managing your data can be a challenge, but establishing an analytics solution that every user can navigate, regardless of skillset, is where organizations often need help. TIBCO Spotfire features AI-driven data visualizations and dashboards, which helps enables each organizational role to discover and deliver valuable insights with ease. Riteway Sales and Marketing, which helps many Southeastern supermarkets execute strategies, leveraged the power of TIBCO Spotfire to better understand individual product performance throughout their stores, achieving exponentially faster time to insight than their previous solution allowed. Watch this on-demand webinar to learn how TIBCO Spotfire, when leveraged on Amazon Web Services cloud, can help you generate deep insights in minutes. Youll learn: How to generate relevant, actionable insights from any data, anywhere Some of the best practices for leveraging AI-driven visual and predictive analytics solutions in the cloud How to
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AWS
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But theres a problem. When it comes to helping to land and expand these major deals, todays marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy thats optimized for the biggest, most important deals.
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Engagio
Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and softwareIntel Vision Accelerator Design products, cameras, AI deep learning video analysis technology do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the stores ranking, and can distinguish traffic patterns by weather and time of day Traffic and sales analysis for better staff allocation and marketing-event planning Store heatmap analysis for more precise merchandise placement and product promotion
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Intel
Published By: Bluecore     Published Date: Oct 26, 2018
In an effort to grow its eCommerce business, the Pendleton marketing team began looking for new ways to innovate and immediately saw an opportunity to drive sales by bringing personalization to email by workimg with Bluecore.
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Bluecore
Published By: Monetate     Published Date: Oct 12, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalisation that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate
Published By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate
Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: Predict the effect on purchase intent Make informed go or no-go decisions on a specific ad launch Understand how your brand is perceived Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
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