digital media

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Published By: Adobe     Published Date: Oct 10, 2019
2019 may be the year where a strong CIO-CMO relationship moves from aspiration to imperative. The notion that marketing and IT should aim to strategically align themselves is not ground-breaking. But the reality of the CIO-CMO relationship is more complex, the route toward its success harder to traverse. When large enterprises are faced with digital transformation and customer-facing initiatives; too often, IT and marketing fail to collaborate well enough to create a competitive advantage. Or even enough to keep up with competitors. This whitepaper takes a deep dive into the CIO-CMO relationship. It was created to help marketing and IT decision makers learn how, together, they can make a realistic and immediate impact on the customer journey.
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Adobe
Published By: MasterControl     Published Date: Oct 08, 2019
Metrics reign supreme in manufacturing, which means any new technology must be evaluated on its ability to drive measurable, scalable impact to your production operations, product quality and site performance. MasterControl has been helping companies ensure product quality and compliance for over 20 years but often those metrics are about mitigating long-term risk versus driving real-time operational gains. That is until now. The new MasterControl Manufacturing Excellence solution delivers the next generation of digital production records to drive immediate improvement to plant operations and product quality.
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MasterControl
Published By: Medius     Published Date: Oct 01, 2019
AP automation is often described as low hanging fruit in the garden of digital transformation. And for a good reason the barrier to entry is impressively low in terms of both cost and effort needed to get up and running, particularly in comparison to the implementation projects for other business applications. Despite that fact, the value provided from AP automation is comparably high. For such an easy implementation, the benefits reach throughout an organization, beyond the walls of the AP department, and are near-immediate from day one of using the solution. Standard benefits include: - Immediate value from day one with an expected ROI within the first year - Up to 95% truly touchless invoice processing with access to real-time cloud data for benchmarking and reporting - Easy access to financial data, such as cash flow & accrual reporting, with full visibility and control of the AP process This guide will help you kick-start your AP automation project by defining the 6 steps to build a solid business case and gain the internal approvals needed to get started.
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ap automation, invoice processing, invoice automation, accounts payable automation, accounting software, accounting automation, microsoft dynamics automation
    
Medius
Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, its: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, youll need a marketing automation system that can follow a customers lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle
Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sabes por dnde corres ms peligro? En la carrera por adelantarte a la competencia y transformar digitalmente tu empresa, surgen nuevas amenazas. Con ThinkShield de Lenovo tienes una solucin completa y totalmente personalizable que protege tu negocio de forma integral. Sabas que se necesitan 23 das de media para recuperarse de un ataque de ransomware1? Averigua por qu la seguridad informtica es lo ms importante, y punto. Descarga nuestra gua de soluciones > 1 IBM: 2017 Global CODB Report Final (en ingls) v
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Lenovo UK
Published By: Lenovo UK     Published Date: Sep 10, 2019
Sai identificare le tue aree pi a rischio? Competere sul mercato e attuare la trasformazione digitale dell'azienda comporta la gestione di nuove minacce. Con ThinkShield di Lenovo hai una soluzione completa e realmente personalizzabile che protegge il tuo business a 360. Servono in media 23 giorni per riemergere da un attacco ransomware1, scopri perch una soluzione di sicurezza IT la risposta a questo problema. Scarica la guida alle soluzioni > 1 IBM: 2017 Global CODB Report Final (
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Lenovo UK
Published By: MuleSoft     Published Date: Sep 09, 2019
Todays digital era places strain on traditional financial firms, including increased customer expectations, the threat of disintermediation by market entrants, strict regulatory requirements, and more. How do banks, who face operational silos and aging systems, keep up? The answer lies in building a digital platform with APIs. In this session, hear directly from seasoned technologists to learn about the approach, tools, and operating model they use to successfully adapt and lead in the marketplace. Discover how to get more out of your existing legacy and cloud infrastructure and, in turn, deliver a flexible architecture that can easily adapt as new technologies emerge. During this session, you will learn: Why industry disruptions and increased customer expectations demand a bank that transforms into a digital platform. How an API-led approach to integration can help financial firms transform into digital platforms. SunTrusts journey with MuleSofts Anypoint Platform and Salesf
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MuleSoft
Published By: Ahead     Published Date: Jun 05, 2019
Digital Business Continues to Move the Cyber Goal Posts Fortune magazine estimates that by the year 2020, US companies will spend $101 billion per year on cyber security, up 38% from 2016. With all of the money being invested in cyber security, why do the pace and complexity of new security threats continue to rise year after year? A big reason is that todays digital business involves a more mobile workforce with expectations of immediate and on demand access to data fronted by intuitive and engaging user experiences, and often underpinned by public cloud infrastructure for increased agility and time to market.
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Ahead
Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing
    
Location3
Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: Paid Search & Paid Social Advertising Listing Insights & Health Customer Reviews & Responding Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform
    
Location3
Published By: HP Inc.     Published Date: May 20, 2019
With a couple of swipes, a like and a share, whats in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines whats hot, and whats not, almost instantly. By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the Instagram effect to attract customers. Start with these trends, and keep reinventing!
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HP Inc.
Published By: Rackspace     Published Date: Apr 15, 2019
Scale events like online sales and digital product launches present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line. Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
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Rackspace
Published By: Dell EMC EMEA     Published Date: Mar 29, 2019
En diciembre de 2017, Dell encarg a Forrester Consulting que elaborara un estudio para determinar cmo se estructuraban las organizaciones empresariales desde la perspectiva de los departamentos de TI. El estudio explor dos tipos de organizaciones de TI, los controladores digitales y los transformadores digitales, y las tendencias y los retos del aprovisionamiento de los PC. A menudo, los controladores digitales se asocian con el enfoque en sentido descendente y la estructura lineal, y enfatizan la seguridad y la precisin. Por el contrario, los transformadores digitales se enfocan en la innovacin y en la centralidad de los empleados y los clientes, y priorizan la velocidad y la flexibilidad. Mediante la comprensin de los dos grupos, las empresas pueden superar los retos que surgen de la gestin del ciclo de vida de los PC. Al invertir en las herramientas de gestin de PC existentes y asociarse con una empresa especializada en la implementacin y la gestin de ordenadores, las comp
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Dell EMC EMEA
Published By: Red Hat     Published Date: Mar 28, 2019
Digital business requires a culture of organizational agility, as the rapid pace of demand can only be satisfied by faster and more flexible development and delivery models. Most organizations do not have the luxury of completely rebuilding their technology foundation or immediately adopting new practices and mindsets, so they are embracing gradual yet fundamental shifts in culture, processes, and technology to support greater velocity and agility. The cloud-native approach modernizes existing applications and builds new applications based on cloud principles, using services and adopting processes optimized for the agility and automation of cloud computing.
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Red Hat
Published By: Red Hat     Published Date: Mar 28, 2019
Digital business brings to mind innovative technologies: mobile devices, intelligent sensors, wearable devices, virtual reality, chatbots, blockchain, machine learning, and other technology. For some, it also reflects the rapid rise of new digitally native businesses that have disrupted traditional business models and destabilized established companies and industry sectors. For the majority of organizations, digital business means pivoting to a culture of organizational agility, where the rapid pace of demand can only be satisfied by faster and more flexible development and delivery models. As most organizations do not have the luxury of completely rebuilding their technology foundation or immediately adopting new practices and mindsets, they are embracing gradual yet fundamental shifts in culture, processes, and technology to support greater velocity and agility.
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Red Hat
Published By: Zoovu Limited     Published Date: Mar 20, 2019
Dont get me wrong several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they careabout via social media. And it lets people shop, anytime and anywhere. The myriad of options available to todays consumers allows them to visit the websites of numerous vendors and explore countless products. This is where things begin to get complicated - for shoppers and businesses: While its true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident decisions. And, overwhelmed and indecisive customers rarely buy.
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Zoovu Limited
Published By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Group M_IBM Q119     Published Date: Mar 05, 2019
In this digital world, fast and reliable movement of digital data, including massive sizes over global distances, is becoming vital to business success across virtually every industry. The Transmission Control Protocol (TCP) that has traditionally been the engine of this data movement, however, has inherent bottlenecks in performance (Figure 1), especially for networks with high, round-trip time (RTT) and packet loss, and most pronounced on high-bandwidth networks. It is well understood that these inherent soft bottlenecks arcaused by TCPs AdditiveIncrease-Multiplicative-Decrease (AIMD) congestion avoidance algorithm, which slowly probes the available bandwidth of the network, increasing the transmission rate until packet loss is detected and then exponentially reducing the transmission rate. However, it is less understood that other sources of packet loss, such as losses due to the physical network media, not associated with network congestion equally reduce the transmission rate.
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Group M_IBM Q119
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. Its stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called Marketing Automation. Hubspot, one of the pioneers in this field, defines it thus: software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Smarp     Published Date: Feb 22, 2019
As workplaces become more and more digital, diverse and scattered, internal communications are facing challenges at an accelerating speed. The emergence of digital services has brought us new ways to communicate and measure the success of our communications, and the importance of social media and internal platforms has altered the way we communicate with each other. In 2025, it is estimated 75 percent of the workforce will be comprised of millennials*. We are seeing a new, tech-savvy generation to take over the workplaces, and ensuring internal communications tackles the challenges of cross-generational workplaces. Effective communication correlates with high employee engagement, and companies who invest in communications are companies who understand the importance of an engaged workforce. Organizations with effective change and communication are 3.5 times more likely to significantly outperform their peers**. With significant changes occurring in workplaces and trough that, in intern
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internal communication, employee engagement, enterprise communication
    
Smarp
Published By: Docker     Published Date: Feb 21, 2019
The container revolution is under way today as companies seek to move faster and build digital assets to support growth. IDC forecasts that there will be over 1.8 billion enterprise container instances deployed by 2021. Container platforms will be key to managing the ever-expanding diversity of IT environments (multiple operating systems, hypervisors, private clouds, and public clouds). While containers are the perfect vehicle to underpin cloud-native, microservices applications, containers are also well suited to many existing applications. These applications can reap immediate benefits from being modernized and prepare for possible refactoring over time. To successfully leverage containers in these diverse scenarios and do it at scale, enterprises will need a robust, integrated, and holistic container platform.
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migrate applications, containerization, application development, digital transformation, microservices, modernization, cloud computing, hybrid cloud
    
Docker
Published By: HP Inc.     Published Date: Feb 14, 2019
With a couple of swipes, a like and a share, whats in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines whats hot, and whats not, almost instantly. In such a connected world, keeping pace with the right look and feel is essential. While a picture was once worth a thousand words, its now worth much more. If you dont want your audience to bounce, basic is not enough. By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the Instagram effect to attract customers. Start with these trends, and keep reinventing!
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HP Inc.
Published By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
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marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, best practices, marketing automation
    
The Economist Group
Published By: Genesys     Published Date: Feb 12, 2019
Customers today expect their customer service to be as connected as they are. If you cant deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you dont have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
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