data driven

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Published By: Gigaom     Published Date: Oct 24, 2019
A huge array of BI, analytics, data prep and machine learning platforms exist in the market, and each of those may have a variety of connectors to different databases, file systems and applications, both on-premises and in the cloud. But in todays world of myriad data sources, simple connectivity is just table stakes. Whats essential is a data access strategy that accounts for the variety of data sources out there, including relational and NoSQL databases, file formats across storage systems even enterprise SaaS applications and can make them all consumable by tools and applications built for tabular data. In todays data-driven business environment, fitting omni-structured data and disparate applications into a consistent data API makes comprehensive integration, and insights, achievable. Want to learn more and map out your data access strategy? Join us for this free 1-hour webinar from GigaOm Research. The webinar features GigaOm analyst Andrew Brust and special guests, Eric
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Gigaom
Published By: Adobe     Published Date: Oct 15, 2019
Unternehmen, die Daten in den Mittelpunkt ihrer Gescha?ftsta?tigkeit stellen, erhalten bessere Einblicke und haben ein effektiveres Marketing. Datenzentriertheit hat in gro?eren Unternehmen Priorita?t, da sich zahlreiche Mo?glichkeiten fu?r sta?rker wissenschaftlich basierte Entscheidungsprozesse und Data-driven Marketing bieten. Es genu?gt jedoch nicht, wenn sich Unternehmen bei der Kundenanalyse lediglich auf Daten konzentrieren. Sie mu?ssen aus ihren Daten Einblicke gewinnen, um erstklassige Kundenerlebnisse anbieten und damit einen Wettbewerbsvorteil erzielen zu ko?nnen.
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Adobe
Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while technologists (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe
Published By: AWS     Published Date: Oct 09, 2019
How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization. Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
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AWS
Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe
Published By: AWS     Published Date: Oct 07, 2019
How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization. Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
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AWS
Published By: Forcepoint     Published Date: Oct 03, 2019
Enterprises are facing new challenges when it comes to protecting regulated data and critical IP. This webinar explores how companies should rethink data security, focusing on the following three principles: Analytics-Driven Visibility to gain oversight everywhere users work and collaborate Risk-Adaptive Controls to eliminate the complexity of policy enforcement Intelligent & Dynamic Automation to build a better understanding of context and user intent Learn more about how to embrace a risk-adaptive approach to data protection.
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Forcepoint
Published By: Forcepoint     Published Date: Oct 03, 2019
In part two of the Unified Data Protection for a Hybrid IT World webinar series, we take a deeper dive into use cases around the challenges that businesses are facing today and how Forcepoints solutions meet your data protection needs. Understanding the location of all data, whether at-rest, in-use, or in motion across on-premises and the cloud is essential to keep data safe and secure. This enables companies to identify their riskiest users and behaviors. With Forcepoint, you can automate the identification, classification, and protection of critical data. This webinar explores how companies should rethink data security. Protecting critical data and intellectual property requires a risk-adaptive, dynamic approach, including these three main components. Analytics-Driven Visibility to gain oversight everywhere users work and collaborate Risk-Adaptive Controls to eliminate the complexity of policy enforcement Intelligent & Dynamic Automation to build a better understanding of c
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Forcepoint
Published By: Oracle     Published Date: Sep 30, 2019
Lets just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesnt link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They cant. In order to course correct the customer experience, marketers need: The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Lets look into that.
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Oracle
Published By: Workday     Published Date: Sep 30, 2019
Be a more strategic partner to the business with data-driven HR analytics. Follow these five steps to: Streamline data processes Develop key metrics to answer essential business questions Share timely HR insights across the organization
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workday inc (wday), career development, employee engagement, human capital management, human resource management
    
Workday
Published By: Workday     Published Date: Sep 30, 2019
Whether informing talent strategy or building more effective teams, data-driven insights about your workforce can set you up for success. This eBook from Human Capital Institute explores how people analytics can empower your entire organization. Read now.
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workday inc (wday), career development, employee engagement, human capital management, human resource management
    
Workday
Published By: Datastax     Published Date: Sep 27, 2019
Smartphones, smart cities, smart homes, smart carsIoT has triggered a data explosion, and not every enterprise is prepared to handle it. Beyond collecting and analyzing the increasing volume of data, organizations must figure out how to manage the velocity of that data, as well as how to integrate it with multiple data sources. And thats just scratching the surface of the IoT challenge. To extract business value out of this inpouring of data, and to take full advantage of IoT boosted by new 5G technology, IT organizations must consider five key technologies. In this ebook, youll learn about these five technologies and their benefits. To continue to develop and scale your IoT-driven applications, your infrastructure needs to be able to handle sensor data at velocity, keep data close to the edge, maintain 100% uptime, and make it easy to extract business value. The insights youll discover in this ebook will not only help you prepare your organization for this reality; theyll also
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Datastax
Published By: Pure Storage     Published Date: Sep 27, 2019
At no other time has data played such a crucial role in the success of our commercial sector, and no more so than in financial services. We can see this powerfully illustrated when we pause to consider the growth of data driven technologies such as Artificial Intelligence and their prevalence in driving innovation in areas such as risk management, multi-channel customer experience and fraud detection. So keen is the sector to use data to deliver advantage, that PwC says startups with a strong AI-based offer attract some of the most lucrative funding to the tune of $1 billion over the past two years.1 With this as our landscape, and the continued drive to deliver data-driven innovation the prospect of disruption and downtime is something that cannot be countenanced. This being the main reason why the senior management of most organisations continue to buy into tried-and-tested Disaster Recovery (DR) strategies. We all feel assured that if we double up our investments in as f
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Pure Storage
Published By: Pure Storage     Published Date: Sep 27, 2019
For most enterprises, 60 to 73 percent of enterprise data goes unused for business-intelligence (BI) and analytics efforts, according to Forrester.1 Data that is out of sight or out of date creates a competitive blind spot for businesses today. With customer demands, economic changes, and new trends and technologies evolving at a dizzying pace, staying relevant not to mention competitive requires that businesses access all available BI to be ?exible and agile. Businesses must have quick access to data that is comprehensive, accurate, current, and consumable in real time. A traditional infrastructure, where the online analytical processing (OLAP) platform and the online transaction processing (OLTP) platform are separate, makes ?exibility and agility difficult to achieve. When a business has accurate, current data in hand, it can make real-time data-driven business decisions so that it can stay relevant and competitive, or even be a disruptor in its industry. One way that a busines
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Pure Storage
Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data its actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gonenow you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. Thats audience targeting, and its far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
Its no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprisingshocking, in factis how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analyticsmore than what many industry insiders may have realizedshows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated gutfeel decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated with data.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
Data is the lifeblood of business success, but has been trapped in silos for too long. To unleash its value, analytics must transform from merely reporting on data to providing fuel for data-driven marketing.
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Oracle
Published By: Group M_IBM Q4'19     Published Date: Sep 26, 2019
IBM has been named a Leader in Gartner's Magic Quadrant for Data & Analytics Services. According to the report, by 2022, 90% of corporate strategies are expected to view information as a critical enterprise asset, and analytics as an essential competency. Data and analytics service providers can help leaders accelerate and transform their ability to deliver data-driven insights and innovation solutions to businesses. Get complimentary access to Gartner's latest Magic Quadrant report for Data & Analytics Service Providers.
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Group M_IBM Q4'19
Published By: HERE Technologies     Published Date: Sep 26, 2019
Despite the greater frequency of extreme weather events occurring around the globe, freight still has to be delivered on time and on a year-round basis. Truck drivers often find themselves driving through rain, snow, sleet, hail, fog, ice, thunderstorms, tornadoes and high winds. While drivers aren't generally expected to stick to pre-planned routes in extreme weather, fleet managers dont really have the capacity to outline every possible alternate route in anticipation of a future hazardous weather scenario. Data-driven route planning saves fuel, prevents accidents and improves ETAs, which is why many logistics companies are turning to advanced supply chain optimization solutions with real-time weather alerts and rerouting functionalities. Today, tech-savvy fleet managers are looking for exactly this type of tech innovations to provide them with a sharp competitive edge in an already crowded industry such as long-haul logistics. As one of the world's leading location platforms, HER
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HERE Technologies
Published By: Oracle     Published Date: Sep 25, 2019
Research shows that legacy ERP 1.0 systems were not designed for usability and insight. More than three quarters of business leaders say their current ERP system doesnt meet their requirements, let alone future plans 1. These systems lack modern best-practice capabilities needed to compete and grow. To enable todays data-driven organization, the very foundation from which you are operating needs to be re-established; it needs to be modernized. Oracles goal is to help you navigate your own journey to modernization by sharing the knowledge weve gained working with many thousands of customers using both legacy and modern ERP systems. To that end, weve crafted this handbook outlining the fundamental characteristics that define modern ERP.
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Oracle
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: the key drivers needed within an organisation that help grow customer analytics maturity why companies using paid analytics solutions experience more tangible benefits than those using free analytics how to distinguish customer analytics leaders from laggards
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Adobe
Published By: HERE Technologies     Published Date: Sep 23, 2019
While the retail industry has made great stri des in understanding the online journeys of consumers, it has been difficult to observe and analyze their wh ereabouts and movements offline . Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move ar ound ever - changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence ca n bring a wide range of benefits to the entire retail industry : data - driven audience segmentation, real - time location targeting, reduced ad - spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: Gigaom     Published Date: Sep 16, 2019
Weve heard it before. A data warehouse is a place for formally-structured, highly-curated data, accommodating recurring business analyses, whereas data lakes are places for raw data, serving analytic workloads, experimental in nature. Since both conventional and experimental analysis is important in this data-driven era, were left with separate repositories, siloed data, and bifurcated skill sets. Or are we? In fact, less structured data can go into your warehouse, and since todays data warehouses can leverage the same distributed file systems and cloud storage layers that host data lakes, the warehouse/lake distinctions very premise is rapidly diminishing. In reality, business drivers and business outcomes demand that we abandon the false dichotomy and unify our data, our governance, our analysis, and our technology teams. Want to get this right? Then join us for a free 1-hour webinar from GigaOm Research. The webinar features GigaOm analyst Andrew Brust and special guest, Dav
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Gigaom
Published By: Infosys     Published Date: Sep 12, 2019
Digital-born companies have challenged large long-established businesses across industries with newer data, AI-powered experiences, products/services. Sustained competitive advantage through customer ownership and seller power has since been significantly challenged and overturned. Customers are taking to newer AI and data-powered products/services in their pursuit of better experiences and exponentially higher value. This has triggered every company to challenge status-quo, unleash themselves from very structure of industry and embrace transformation in the new world. Data and AI have shaped themselves into a major economic force that is at the epicenter of transformation of every industry; through 3 horizons. Data, in the first horizon, was the key ingredient in driving more data-driven decisions. Data, in the second horizon, is playing a transformational role in the enterprises' pursuit of being Data Native Digital Native enterprise.
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Infosys
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