consumer data

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Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: The various ways marketers are using location data today How consumers feel about location sharing How new government regulations may impact data collection Besides the two eMarketer Analyst, Herv Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: Sitecore     Published Date: Aug 08, 2019
The Global Trends in Personalization Study is a collaboration between SoDA and Sitecore to assess investment plans, adoption of emerging technology, organizational priorities and key challenges relative to delivering personalized digital consumer experiences. Data was collected in January and February of 2019 from 351 marketing leaders and C-level executives across North American, Europe and APAC
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Sitecore
Published By: HERE Technologies     Published Date: Jul 30, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
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mapping, location data, consumers, data, advertising
    
HERE Technologies
Published By: AWS     Published Date: Jul 24, 2019
Reduce costs and scale to meet customer expectations Software-as-a-service (SaaS) delivery models are being adopted faster than ever to meet business and consumer demand, prompting organizations to move their customer-facing applications to the cloud. As a result, Independent Software Vendors (ISVs) need to modernize their applications to deliver the flexibility and scale customers expect, without the restrictions and high costs of running applications on commercial databases. mLogica provides deep industry expertise, backed by powerful engineering, to help ISVs quickly modernize their applications on Amazon Aurora and drive greater business value with Amazon Web Services (AWS). Register for our webinar to learn how mLogica and AWS can help you transform your business on the cloud, so you can deliver modern, high-performing solutions to your customers.
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AWS
Published By: AWS     Published Date: Jul 24, 2019
Many business leaders know that Artificial Intelligence (AI) and Machine Learning (ML) are critical to their future but dont know where to start. Those who do have an AI/ML strategy struggle to find qualified data scientists; and once they find them, even advanced data scientists need a lot of timeeven monthsto build and deploy ML models. These challenges put significant limits on the range and number of problems a business can solve. In this webinar, learn how H2O Driverless AI on Amazon Web Services (AWS) automates the best practices of leading data scientists to create advanced machine learning models automatically. With these production-ready models, relative newcomers to AI/ML can generate reliable results and scale-up AI programs that anticipate and capitalize on trends, optimize supply chains, understand customer demand, match consumers with goods and services, and much more. Download our webinar to learn Implement ML successfully with minimal data science expertise. Build
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AWS
Published By: Entrust Datacard     Published Date: Jul 23, 2019
Security risks and breaches have become part of the daily landscape as companies and organizations of every size and in every vertical and industry announce that they have been compromised. In 2016 reported security breaches were up 40%, and this year is on pace to surpass that steep rise. Over the past year alone, there have been high-profile breaches in the gaming, financial services, hospitality, food service, consumer packaged goods, and retail sectors. Many of those breaches occurred due to vulnerabilities in applications and on websites. For example, this past April, the IRS announced a breach attributable to a tool designed to fetch data for the Free Application for Federal Student Aid (FAFSA) form.
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Entrust Datacard
Published By: IBM APAC     Published Date: Jul 19, 2019
Disruption to data availability has the ability to cripple an organisation, and in the consumer goods market, restricted access to data could cause goods to take longer to get to market. To prepare for data outages, it is imperative that businesses have effective backup and recovery solutions in place to minimise downtime and maintain functionality. This case study examines how PT Wings Surya, a leader in the Indonesian consumer goods market, was able to increase business uptime, cut the time taken to run backup jobs from 8 to just 2 hours, and reduce backup costs by 60%.
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IBM APAC
Published By: HERE Technologies     Published Date: Jul 11, 2019
Supply chain managers are increasingly leveraging location intelligence and location data to raise visibility throughout their whole logistics process and to optimize their delivery routes. Leveraging this data requires an ever-more-robust technology stack. As supply chain technology stacks become more complex, diverse and defined by legacy system integrations, Application Program Interfaces (APIs) are becoming essential to making stacks scale, allowing supply chain managers to better meet the demands of the new generation of consumers. Innovative location APIs provide supply chain stacks and applications with: Greater agility Contextual intelligence Real-time data implementation Speed Scale Introducing new technology into an organization can sometimes be daunting. As one of the worlds leading location platforms, HERE shares insights and tips to streamline the supply chain technology integration across the whole organization.
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here technologies, supply chain, mapping
    
HERE Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
The stakes are high for consumer brands in todays data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust. To succeed today, brands must implement a data security and privacy strategy that prioritizes customer trust. Are you up to the challenge? Use Forrester Researchs Data Security and Privacy Maturity Assessment to gauge your brands competencies and identify areas for improvement. You will learn: ? The four key data security and privacy competencies B2C brands must master ? How you measure up against Forrester Researchs recommended best practices ? Tips to make your data security and privacy culture a competitive differentiator
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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Akamai Technologies
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in todays hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: Five9     Published Date: Jun 14, 2019
If youre already operating a cloud contact center, you may skip this section and jump to the Intelligent Cloud Contact Center below. But, if youre still on-prem and starting to wonder and envision just what a cloud contact center could do for you, here are some things to consider. Todays consumers are loyal not to organizations, but to the experience they have moment by moment with an organization. That means loyalty is always based on the present experience. Dimension Data reports that 88 percent of companies believe customer experience (CX) is a competitive differentiator.1 At the forefront of this is customer care.
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Five9
Published By: KPMG     Published Date: Jun 10, 2019
GDPR has prompted banks to re-evaluate their data protection policies. Going beyond pure compliance can help establish consumer trust as a point of differentiation. Read this report to find out: the ethical challenges and risks arising from the use of customer data how to start embedding principles for ethical data handling in your organisation the competitive advantages that come from getting data ethics right.
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KPMG
Published By: Bluecore     Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers relationship with your brand. But we dont need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start. Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
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Bluecore
Published By: Rubrik EMEA     Published Date: Apr 15, 2019
From stolen consumer data to sensitive data leaks, it seems that no ones data has been safe in recent years. For numerous reasons, like misconfigured storage repositories and unpatched vulnerabilities, this trend is likely to continue. The integration of digital technology into all areas of business has resulted in more of our data being stored on computers and websites targeted by hackers, which has significantly increased the number of data breaches as well as organizations vulnerability to malware attacks. For example, the Equifax breach impacted 145 MM consumers, and with more employees working remotely on a wide range of devices, the threat landscape has expanded. The meteoric rise of the public cloud has compounded this issue, as data security requires new knowledge and skill sets in short supply, often leading to misconfigured and insecure solutions. Companies need to adopt the approach that every piece of data in their possession, on-premises or in the cloud, must be encryp
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encryption, data, key, cloud, bits, keys, ciphertext, entropy
    
Rubrik EMEA
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Cohesity     Published Date: Mar 26, 2019
Every 14 seconds. Thats how often analysts predict ransomware will attack a business this year. Despite the best efforts to thwart ransomware attacks, cyber criminals are innovative, and they continue to create new malware. This means more sophisticated and targeted ransomware attacks are comingall with the same goal: Disrupt business operations in the hopes victims will pay to restore order. No industry is immune. And because enterprises are now even more attractive targets than consumers, your organization must proactively prepare for when, not if, cyber criminals come for your data.
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Cohesity
Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 22, 2019
As supply chain technology stacks become more complex, diverse and defined by legacy system integrations, Application Program Interfaces (APIs) are becoming essential to making stacks scale, allowing supply chain managers to better meet the demands of the new generation of consumers. Innovative location APIs that provide supply chain stacks and applications with greater agility, contextual intelligence, real-time data implementation, speed and scale are turning the process of moving goods from A to B into a well-orchestrated exercise in precision. Introducing new technology into an organization can sometimes be daunting. As one of the worlds leading location platforms, HERE shares insights and tips to streamline the supply chain technology integration across the whole organization.
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auto, mapping, location data
    
HERE Technologies
Published By: Cohesity     Published Date: Mar 19, 2019
Every 14 seconds. Thats how often analysts predict ransomware will attack a business this year.1 Despite the best efforts to thwart ransomware attacks, cyber criminals are innovative, and they continue to create new malware. This means more sophisticated and targeted ransomware attacks are comingall with the same goal: Disrupt business operations in the hopes victims will pay to restore order. No industry is immune. And because enterprises are now even more attractive targets than consumers,2 your organization must proactively prepare for when, not if, cyber criminals come for your data.
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Cohesity
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and softwareIntel Vision Accelerator Design products, cameras, AI deep learning video analysis technology do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the stores ranking, and can distinguish traffic patterns by weather and time of day Traffic and sales analysis for better staff allocation and marketing-event planning Store heatmap analysis for more precise merchandise placement and product promotion
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Intel
Published By: SAP     Published Date: Dec 10, 2018
In a consumer-driven digital economy, the pace of innovation is relentless. This era of intelligent mega-processes requires businesses to combine the right data sets and convert them into intelligent insights. The path to this digital transformation is not easy and studies have shown that 8 out of 10 early digital transformation initiatives have failed. Your transformation journey can be successful with the right approach. Download this paper to learn how you can embark on your journey to the Intelligent Enterprise.
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SAP
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers digital journeys. But in order to truly map the steps of the consumer including bridging the journeys between digital and physical worlds you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
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