strategies

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Published By: Brainshark     Published Date: Aug 23, 2016
Just as B2B sales strategies must adapt to increasingly savvy buyers, sales training must change too.
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brainshark, b2b, sales, training, sales training
    
Brainshark
Published By: Brainshark     Published Date: Aug 23, 2016
Nearly all sales organizations have the same goal for their sales enablement strategies: to increase sales results and productivity. Of course while this is simple to say, its not so easy to achieve.
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brainshark, cso insights, sales, sales enablement optimization
    
Brainshark
Published By: Brainshark     Published Date: Aug 02, 2017
As buyers have become increasingly more savvy and better-educated, B2B sales organizations have changed their strategies. But that cant happen in a vacuum sales training must change as well. This brief provides specific ways to improve both the training content delivered to sales reps and the all-important methods for delivering that content. With this actionable information, managers and trainers can begin enacting real change that gets reps more conversation-ready than ever before. Get your copy of this latest brief today. And ready your sales force for better opportunities and more wins.
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sales mastery, b2b, b2b sales, salespeople, better selling, sales training
    
Brainshark
Published By: Bridgeline Digital     Published Date: Oct 28, 2013
This eBook is for designers that are tired of creating the same bland emails, the content marketers who find themselves at a loss while coming up with the right words in their subject line, and, most of all, for the frustrated marketing teams that are sick of wondering why their campaigns fail to produce desired results.
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email marketing, email marketing campaign, email marketing strategies, content marketing, maximizing customer engagement, email design, autoresponders, automated emails
    
Bridgeline Digital
Published By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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online video ads, brightcove, revenue for online video, ad format for online video, software development, enterprise applications, customer interaction service, video conferencing
    
BrightCove
Published By: BrightCove     Published Date: Dec 12, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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brightcove, online video, online video distribution, search engine optimization, viral, syndication, revenue sharing, knowledge management
    
BrightCove
Published By: Brightcove     Published Date: Sep 17, 2014
6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.
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online video quality, consumer perception, distribution strategies
    
Brightcove
Published By: Brightidea     Published Date: Feb 05, 2016
What is the Tech Forecast? Is innovation the result of inscrutable, opaque genius, or can innovation be treated as an end-to-end process subject to performance optimization by adopting proven systems? Gain Insights On: - Systemizing and sustaining innovation - Tools, strategies and processes that work - Creating an enterprise business process for innovation that is redesigned, improved and measured to improve performance
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Brightidea
Published By: Bronto     Published Date: Sep 26, 2011
One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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remailing, triggered emails, list growth, list, email marketing, case study, e-store, e-commerce
    
Bronto
Published By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
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bronto, marketing, email marketing, customer engagement, strategies
    
Bronto
Published By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
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marketing, email marketing, web analytics, marketing strategy, marketing
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Jan 03, 2013
Email marketing has grown in popularity because it produces results. While in the late 90s and into 2000, email marketing was new. The accessibility of email now means that marketers must work hard to cut through the clutter.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Though the holidays seem far away, leading retailers have already started their holiday planning. Whether your planning has kicked off or you havent even started, there are several things that you should do to make sure this season is stellar. Making significant changes to your program during the holidays can be difficult and chaotic
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holiday marketing, marketing strategies, holiday season
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it. Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.
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shopping cart abandonment, ecommerce strategies
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
To drive revenue, you have to first engage your audience. To engage your audience, you need to communicate in a relevant way with them. Well, in a time when people engage with brands across a wide variety of touchpoints, relevance has been redefined. Marketers who evolve their strategies to an Engaged Commerce approach have much to gain.
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engaged commerce, audience engagement, brand engagement
    
Bronto
Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Brontos marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing
    
Bronto
Published By: Bronto     Published Date: Feb 01, 2018
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how theyre responding to consumer needs and how theyre optimizing their digital and mobile strategies, among other insights. What are the obstacles theyre facing, and which technologies do they think are key for future success? What Youll Learn: The channels and tools theyre focusing on for driving sales and profits. How brick-and-mortar and ecommerce can complement one another. Their take on mobile strategy and optimization by device. The technologies they would invest in if time and money were no issue.
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ecommerce, consumer needs, retail
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about? What you'll learn: Their take on mobile strategy. The channels and tools theyre focusing on to drive sales and profits. The technologies they would invest in if time and money were no issue.
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ecommerce, retail, market, optimization, mobile
    
Bronto
Published By: Brother     Published Date: Nov 23, 2015
Download this whitepaper to learn new strategies for business management of paper documents.
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brother, business management, paper documents, productivity, multifunction printers, document management system, it management
    
Brother
Published By: Brother     Published Date: Nov 23, 2015
Read this whitepaper to learn how to better allocate office devices for increased cost-saving and productivity.
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brother, cost-saving, productivity, misallocation, allocation, office devices, office electronics, printer
    
Brother
Published By: Brother     Published Date: Mar 08, 2018
Documents are an integral component to the successful operation of an organization. Whether in hardcopy or digital form, they enable the communication, transaction, and recording of business-critical information. To ensure documents are used effectively, organizations are encouraged to continually evaluate and improve surrounding workflows. This may involve automating elements of document creation, securing the transfer and storage of information, and/or simplifying the retrieval of records and the data contained within. These types of enhancements can save time, money, and frustration. This white paper will discuss top trends and requirements in the optimization of document-related business processes as well as general technology infrastructures for document management. It will also address how some office technology vendors have reacted to these trends to guide their design and development of products, solutions, and services.
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documents, workflows, business process, document management
    
Brother
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map
    
Bulldog Solutions
Published By: Burton Group     Published Date: Apr 08, 2008
In this Methodologies and Best Practices document, Burton Group Research Director Daniel Blum recounts customer perspectives on the anti-malware battlefield playing out at the enterprise level. The document explores lessons learned, and what keeps customers awake at night even after good defensive strategies are in place. The Reference RFI alone is valuable for those switching anti-malware products, or seeking new ones.
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burton group, best practices, malware, security, email security, network security, content filtering, intrusion detection
    
Burton Group
Published By: BusinessOnLine     Published Date: Jun 19, 2015
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
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BusinessOnLine
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