drive sales

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Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Adaptive Planning     Published Date: Apr 25, 2012
Activity-based budgeting has been discussed for some time, but becomes far more practical with a Time Driven Activity-Based-Budgeting (TDABC) model. Using this approach, a company can now link its strategic plan and sales and production forecast to the specific demands for capacity required for implementation. This chapter introduces the powerful new extension of the TDABC model to perform what-if analysis and activity-based budgeting.
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adaptive, business, finance, forecasting, business planning, budget
    
Adaptive Planning
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
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sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
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sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
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sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This paper discusses the features of Digital Publishing Suite that enable these and other companies to drive sales impact through tablets.
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digital marketing, sales, sales enablement apps, mobile sales enablement, crm, digital publishing, mobility, mobile devices, mobile data systems, mobile workers, customer interaction service, customer relationship management, customer satisfaction
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: 65% of companies use customer data to personalize the web experience Personalization drives a 14% average uplift in sales Integrated marketing technology enables personalization at scale
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personalization, marketing, web experience, sales, marketing technology, adobe
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Today, its possible for you to reach everyone from new leads to current customers with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
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Adobe
Published By: AdReady     Published Date: Aug 27, 2009
This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.
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search, banner, banner ads, search engine, adready, click-through rate, ctr, roi, google, search, display ads
    
AdReady
Published By: AdRoll     Published Date: Sep 06, 2016
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
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email, marketing, channel, roi, copy creation, programatic
    
AdRoll
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, its no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, its now a platform that can help you find and meet your customersright at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, youll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Donts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if youre ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowes, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowes transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowes, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowes transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowes, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowes transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Anaplan     Published Date: Apr 06, 2016
Optimizing incentive compensation: aligning what you say with how you pay CSO Insights ICPM study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. It is crucial to get these incentive compensation structures right, because sales reps receive up to 60 percent of their income from incentive comp. In this white paper, we discuss the disconnect between sales behavior and incentive compensation structure and provide recommended steps towards optimizing your compensation plan.
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sales performance management, compensation management, incentive compensation, sales planning, incentive comp, commission structure, sales performance, xactly, callidus, cso, cso insights, incentive based compensation, excel, spreadsheet planning, spreadsheet, spm, commission, compensation, global compensation, sales engagement
    
Anaplan
Published By: Anaplan     Published Date: Nov 27, 2017
"The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. At the heart of this challenge lies a complex analytical and modeling problem that involves data spread across many rigidand usually disconnectedsystems, teams, and geographies. Leading companies handle this problem by focusing first on creating a sales performance plan that is data-driven and tied to business objectives. The research report conducted by Harvard Business Review provides you with how today's sales executives: Overcome technology weaknesses to uncover sophisticated analytics Change ingrained, cultural tendances of sales organizations Adopt dynamic practices to respond to change quicker"
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Anaplan
Published By: Anaplan     Published Date: Nov 27, 2017
"A recent CSO Insights study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. Download this white paper to find: The disconnect between sales behavior and incentive compensation structure A recommended approach you can take to optimize your compensation plan Three key steps to better predict and control sales revenue *CSO Insights 7th Annual Incentive Compensation and Performance Management (ICPM) study"
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Anaplan
Published By: Anaplan     Published Date: Nov 27, 2017
"Your sales compensation plan must align to market practices to attract, motivate, and retain the right talent. But only 20 percent of companies surveyed reported complete alignment between the sales compensation program and company objectives. To achieve the full benefit of an aligned sales compensation plan and a productive sale force, it is best to streamline the many siloed sales planning processes, including: Revenue Cost of sales Account potential Sales capacity Territory and quota Sales forecasting Download this white paper to see how successful compensation programs can collate numerous data inputs and align processes to meet business goals."
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Anaplan
Published By: Anaplan     Published Date: Sep 10, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, its utterly inadequate. A disconnected process cant keep pace with a dynamic market. Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line. Download this paper to learn: Six essential phases of S&OP An in-depth exploration of each phase How to make next-generation S&OP a reality with cloud-based technology
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Anaplan
Published By: Anaplan     Published Date: Sep 11, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, its utterly inadequate. A disconnected process cant keep pace with a dynamic market. Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line. Download this paper to learn: Six essential phases of S&OP An in-depth exploration of each phase How to make next-generation S&OP a reality with cloud-based technology
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Anaplan
Published By: ArborNetworks     Published Date: Feb 12, 2016
The modern enterprise is dependent upon connectivity at every level. Every business initiative, whether driven by sales, marketing, manufacturing, finance, R&D or HR, is dependent upon reliable network availability and continuity. Disrupting that continuity is what Distributed Denial of Service (DDoS) attacks are all about.
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arbor network, ddos, enterprise, attack, network
    
ArborNetworks
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