digital tools

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Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences and the tools you need to gain a competitive edge.
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adobe, customer experience, customer engagement, digital intelligence, digital marketing, marketing, customer behavior, mobile, customer insights, mobile marketing, content marketing
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
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sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
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sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
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sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014 report. And, were continuing to innovate. Since the evaluation, weve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how theyre addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile. Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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adobe, trends, content, experience, mobile, social, multichannel, video, automation, personalization, data, digital, personalization
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2016
While most business is digital, and business-to-business and business-to-consumer transactions and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the last foot of the process the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility. Read this Forbes Insights piece to learn: How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention How e-signatures easily integrate into your existing sales tools, for seamless pr
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sales performance, e-signatures, b2b, b2c, networking, knowledge management
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: How metadata can help increase brand consistency across multiple channels and devices Why marketers need digital asset tools that increase responsiveness to consumers in real time The importance of rich media in delivering personalized content that deepens customer connections
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, enterprise applications
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. Youll see how new digital marketing technologies and strategies can be applied to in-store interactionsso you can create immersive experiences everywhere your customers go. Read the white paper now to discover: How retailers are blending innovative technologies with traditional shopping Four key approaches theyre using to build Stores of the Future The interactive tools theyre employing to enrich in-store experiences
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customer experience, digital technology, retail, customer needs, retail experience, future of retail
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: How metadata can help increase brand consistency across multiple channels and devices Why marketers need digital asset tools that increase responsiveness to consumers in real time The importance of rich media in delivering personalized content that deepens customer connections
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digital assets. adobe, metadata, digital assets, channeling
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. Youll see how new digital marketing technologies and strategies can be applied to in-store interactionsso you can create immersive experiences everywhere your customers go. Read the white paper now to discover: How retailers are blending innovative technologies with traditional shopping Four key approaches theyre using to build Stores of the Future The interactive tools theyre employing to enrich in-store experiences
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Adobe
Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first click here. Now, 25 years later, spending on digital advertising is big business and its becoming more sophisticated, more customer-focused, and more dynamic. Thats exciting. At Adobe, we've been there from the early days providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first click here. Now, 25 years later, spending on digital advertising is big business and its becoming more sophisticated, more customer-focused, and more dynamic. Thats exciting. At Adobe, we've been there from the early days providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
A better digital experience is only as good as the technology behind it. We're serious about bringing you the best in customer experience platforms. And it shows. In Ovum's recent SWOT Assessment: Adobe Experience Cloud, you'll learn how advances in out technologies can help you build intelligent services, improve Adobe implementations, and integrate your own applications. So you can more easily deliver the tools that help your organization meet customer demands more quickly.
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Adobe
Published By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, its not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customers needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that arent.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Differentiation through customer experience. Thats the number one way retailers who answered Econsultancys Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. Read the Econsultancy report, Digital Intelligence Briefing: 2017 Digital Trends in Retail, and learn: How retailers around the world rate their digital experience abilities Where theyll prioritize digital investments, and why mobile tops the list Why they said VR and AR are the most exciting engagement strategies
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. Youll see how new digital marketing technologies and strategies can be applied to in-store interactionsso you can create immersive experiences everywhere your customers go. Read the white paper now to discover: How retailers are blending innovative technologies with traditional shopping Four key approaches theyre using to build Stores of the Future The interactive tools theyre employing to enrich in-store experiences
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Adobe
Published By: Adobe     Published Date: May 04, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: AWS - ROI DNA     Published Date: Aug 09, 2018
In today's big data digital world, your organization produces large volumes of data with great velocity. Generating value from this data and guiding decision making require quick capture, analysis and action. Without strategies to turn data into insights, the data loses its value and insights become irrelevant. Real-time data inegration and analytics tools play a crucial role in harnessing your data so you can enable business and IT stakeholders to make evidence-based decisions
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AWS - ROI DNA
Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software
    
Balihoo
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: BMC ASEAN     Published Date: Dec 18, 2018
Digital transformation encompasses both technological and human components. While many initiatives focus on ensuring that a companys multi-cloud infrastructure is agile enough to meet changing demands around cloud mobile, Internet of Things (IoT), and big data, its equally important to empower business workers with the modern digital tools they need to be successful today. Artificial intelligence and machine learning can play a vital role on both of these fronts. In fact, 78 percent of CIOs and senior IT leaders are already looking to AI to address complexity,1 and by 2019, 30 percent of IT service desks will utilize machine learning to free up support capacity.2 The magnitude of change has forced companies to take stock of the experience they offer employees. As digital natives3 enter and advance in the workforce, talent retention is now a top priority. These workers expect to have the best tools; 93 percent of millennials cited modern and up-to-date technology as one of the most
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BMC ASEAN
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