customer success

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Published By: Aberdeen Group     Published Date: Sep 11, 2012
Customers are the lifeblood of business, but their importance is sometimes forgotten when it comes time to collect payment. For most organizations, accounts receivable is one of the largest assets on the balance sheet. To maintain a competitive position in the market, companies are looking to improve asset-to-cash conversion performance. From the financial supply chain perspective, the goal of the order-to-cash cycle is simple: to translate successful sales into actual financial benefit for the organization.
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aberdeen, accounts receivable, customers, business, organization, conversion performance, project management, desktop management
    
Aberdeen Group
Published By: Absorb     Published Date: May 10, 2018
In a business environment where being able to build and maintain a solid brand reputation and lasting relationships with your customers is essential for ongoing success, effective compliance training for team members is critical. Assembling quality course content, either through purchasing off-the-shelf compliance courseware or developing training material in-house or in partnership with an external developer, and delivering that material in a consistent manner, can help protect your organization and minimize the damage from compliance transgressions.
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elearning, training, business, brand, reputation, relationship, building
    
Absorb
Published By: Achievers     Published Date: Jan 17, 2014
Todays workforce is fundamentally changing. Organizations are flatter, more agile, and require even better retention strategies. HR professionals and business leaders agree on the importance of attracting, retaining, and cultivating top talent. An employee rewards and recognition program that has the buy-in and support of business leaders can transform your corporate culture, making your organization a great place to work, building your brand as a top employer, delighting your customers with your service, and reaping the financial benefits that come from Employee Success. Download this white paper, Obtaining executive buy-in for recognition programs, and obtain best practices to sell the vision of a rewards and recognition program to your CFO.
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employee success, employee recognition, employee engagement
    
Achievers
Published By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, If I go into a restoration hardware store, for instance, I understand theyre selling that product, but Im not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. Thats what Im craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior. Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content
    
Acquia
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Act-On     Published Date: Jan 07, 2016
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is literally sitting right under your noses. In this eBook, well show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. Youll learn how to deliver dramatic improvements from small investments that generate big returns such as customer retention.
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customer success, productivity, team trifecta, customer lifecycle
    
Act-On
Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
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customer engagement, marketing automation, customer lifecycle, crm
    
Act-On
Published By: Adobe     Published Date: Aug 22, 2013
Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before. Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
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consumer targeting, targeting, brand messaging
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Get in on the content creation game and use it to improve the journey for your customers. Consumers are taking a much more active role in their finances; advice is freely available and most financial administration, from payments to trading, can now be done from your phone. Provide consistent messaging based on customer journey analytics; find out what information your customers are looking for, and provide the answers through the fewest possible clicks. Continually track and test these journeys to optimise the content and messaging.
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consumers, customer success, content creation, content optimisation, adobe, finances
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel, personalization, experience, brands, strategies, solutions, conversation, revenue, intelligence, differentiation, content, cms, mobile, social, technology, loyalty
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: Marketers are looking for new digital experience strategies and solutions Experience-driven commerce helps maximize conversions and revenue The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe
Published By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, econsultancy, digital intelligence, differentiation, cms, mobile, social personalization
    
Adobe
Published By: Adobe     Published Date: Feb 12, 2016
Read On Love and Data to learn how to show your customers why they dont need to fear commitment.
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adobe, data, data management, customer success, customer engagement
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: The four major circles of trust as a fresh approach to successful customer experience The seven steps to effective optimization The 3 Cs of mobile marketing The steps for developing a mobile optimization plan across your organization
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adobe, mobile, data driven marketing, marketing, marketer
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, youll be equipped to create beautiful marketing music that gets rave reviews from your customers. Read our guide now to learn how you can: Integrate processes and data for cross-channel campaign success Create personalized, contextual campaigns across channels and devices Leap ahead of the competition with authentic cross-channel experiences
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cross-channel, adobe, marketing, channel integration
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: The four major circles of trust as a fresh approach to successful customer experience The seven steps to effective optimization The 3 Cs of mobile marketing The steps for developing a mobile optimization plan across your organization
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mobile engagement, branding, mobile marketing, mobile optimization
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, its in the midst of a growth spurt, and its developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how theyre using mobile today. Read the report Mobile is the strategy to learn: The four components of the mobile maturity lifecycle Why mobile apps are crucial to a successful mobile strategy The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe
Published By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
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adroll, marketing, account based marketing, abm, target accounts, onboarding, leads
    
AdRoll
Published By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the worlds most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertisers Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the worlds most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertisers Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: Affirm     Published Date: May 13, 2015
Millennials have very different expectations about online shopping than other generations, and retailers need to learn how to meet and exceed them. This article will showcase three successful e-commerce companies -- Casper, Tradesy, and Boosted Boards -- and how they are using specific strategies to build loyalty among their Millennial customers. We also offer actionable tips for e-commerce merchants to win over Millennials.
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e-commerce, repeat visits, customer expectations, successful e-commerce, customer loyalty
    
Affirm
Published By: Akamai Technologies     Published Date: Mar 09, 2017
ENGAGE AND SATISFY FINANCIAL SERVICES CUSTOMERS In order to stay relevant and retain todays always-on, mobile customers, financial institutions must prioritize and innovate. According to a recent Akamai FinServ industry survey conducted by TechValidate, almost half of the respondents are behind or slightly behind their peers with regard to their mobile capabilities. Download a free report with detailed findings and takeaways from the survey to find out how to maximize customer acquisition, increase retention, and drive card usage. Youll also learn: - Current mobile strategies and barriers to adoption - The right metrics to measure success - The most important factors in a mobile banking experience
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financial services customer engagement, customer service, mobile customers, akamai, mobile strategies, mobile banking
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
Online videos explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy boosting their business bottom line and ultimately reaping the rewards of online videos vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and its hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and its hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
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