customer data and analytics

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Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeens Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy and its paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeens research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? Thats exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Clouds digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line. Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyones workflow from the marketing department to the executive team. To seize and capitalize on the data you already have, its important for analysts and marketers to rethink datashifting from a reporting mindset to an action mindset. 74% of organizations want to be data driven, yet only 29% say theyre good at connecting analytics to action.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when theyre most likely to buy gas, and how long they stay online while in the stations caf. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person not the device. When you know a customers interests, wants, and needs perhaps even before they do youve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Clouds digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterdays sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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AWS
Published By: AWS     Published Date: May 18, 2018
Weve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterdays sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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AWS
Published By: AWS     Published Date: Oct 07, 2019
Pokmon experienced massive growth in the number of downloads for their most popular gaming app. Ensuring customer data was managed, secured, and private was a top priority for their Information Security team. Join us to learn how Pokmon leveraged Sumo Logic on AWS to implement a security analytics solution to scale with their rapid growth. Pokmon will also discuss how they strengthened their overall security posture, gained a unified view of operations, and delivered on their core values of trust and child safety.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
Pokmon experienced massive growth in the number of downloads for their most popular gaming app. Ensuring customer data was managed, secured, and private was a top priority for their Information Security team. Join us to learn how Pokmon leveraged Sumo Logic on AWS to implement a security analytics solution to scale with their rapid growth. Pokmon will also discuss how they strengthened their overall security posture, gained a unified view of operations, and delivered on their core values of trust and child safety.
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AWS
Published By: CDW     Published Date: Aug 04, 2016
Tools for extracting actionable insights from growing mounds of data are becoming smarter and easier to use. Organizations are awash in data generated by customers, supply chain partners and numerous other humanand machine-based sources. With the growth of the Internet of Things (IoT) starting to churn out even more data, many enterprises are considering how to transform their growing stores of raw information into actionable insights. Business intelligence (BI) and data analytics were once mostly limited to large enterprises, but 85 percent of small and midsize businesses have expressed interest in these solutions, according Gartner subsidiary Software Advice. Further, Accuray Research reports that the global business intelligence and analytics software market is poised to grow swiftly in the coming years to approximately $24 billion by 2020.
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data, technology, data analytics, business intelligence, enterprise, data analytics, best practices, business analytics, business management, data center
    
CDW
Published By: Cisco     Published Date: Jul 11, 2016
Companies rely on an expanding set of applications to compete in today's rapidly evolving business environment: - They rely on a fast-growing array of applications and devices (email, collaboration tools, and smartphones/tablets) to communicate and conduct business with customers and business partners. - They are creating, collecting, and repurposing large, unstructured data sets in life sciences, geophysics, media, and manufacturing. - They are collecting, storing, and analyzing more social and sensor-generated data about environments, products, customers, and transactions. The promise of better and faster data-driven decision making based on all this information is pushing big data and analytics (BDA) technology to the top of executive agendas. To succeed, CIOs must place a laserlike investment focus on datacenter solutions that allow them to deliver scalable, reliable, and flexible infrastructure for fast-growing BDA environments. Read more to learn how!
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Cisco
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walkers blog series continues her insights about Digital Transformation and spotlights how Ciscos Marketing and Communications team is using technology to transform their function. Excerpt: Todays marketers are delivering more and more content digitally, but to be effective that digital content cant just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy
    
Cisco
Published By: Cisco EMEA     Published Date: Nov 08, 2018
Digital transformation (DX) a technology-driven business strategy enables firms to gain or expand their competitive differentiation by embracing data-driven decision-making processes, whether for increasing operational efficiencies, developing new products and services, increasing customer satisfaction and retention, or getting a better intelligence on the market. Big Data and analytics (BDA) applications form the foundation for enterprisewide digital transformation initiatives. To find out more download this whitepaper today.
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Cisco EMEA
Published By: Dassault Systmes     Published Date: Jul 21, 2017
Obtaining a first-mover competitive advantage or faster time-to-market requires a new wave in analytics. Dassault Systmes remains a leading innovator in Product Lifecycle Management (PLM) and has invested heavily in analytical technologies to further drive business benefits for its customers in the related areas of planning, simulation, insight and optimization. This white paper examines the challenges peculiar to PLM and why Dassault Systmes EXALEAD offers the most appropriate solution. It also clearly positions EXALEAD PLM Analytics alongside related technologies like BI, data-warehousing and Big Data solutions. Understand and implement PLM Analytics to access actionable information, support accurate decision-making, and drive performance.
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product solutions, lifecycle management, tech products, data management tools, pdm, plm, process automation, product development speed, manufactures
    
Dassault Systmes
Published By: Dell EMC & Intel     Published Date: Mar 16, 2018
Your company is collecting more data than ever before; your customers pain points, habits, and desires all flow in and out of your business each second. To mine the most value from that data, and to get the answers you need at a competitive speed, you need to employ server solutions powerful enough to handle complex analytics software. In the Principled Technologies datacenter, we compared a legacy Dell EMC PowerEdge R720xd to the new PowerEdge R740xd (powered by Intel Xeon Scalable processors) in three storage configurations: with basic hard drives, with SATA SSDs, and with NVMe SSDs. Intel Inside. New Possibilities Outside.
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Dell EMC & Intel
Published By: Dell EMC & Intel     Published Date: Apr 13, 2018
Your company is collecting more data than ever before; your customers pain points, habits, and desires all flow in and out of your business each second. To mine the most value from that data, and to get the answers you need at a competitive speed, you need to employ server solutions powerful enough to handle complex analytics software. In the Principled Technologies datacenter, we compared a legacy Dell EMC PowerEdge R720xd powered by Intel Xeon Platinum processor to the new PowerEdge R740xd (powered by Intel Xeon Scalable processors) in three storage configurations: with basic hard drives, with SATA SSDs, and with NVMe SSDs. Intel Inside. New Possibilities Outside.
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Dell EMC & Intel
Published By: Dell EMC & Intel     Published Date: Apr 13, 2018
Your company is collecting more data than ever before; your customers pain points, habits, and desires all flow in and out of your business each second. To mine the most value from that data, and to get the answers you need at a competitive speed, you need to employ server solutions powerful enough to handle complex analytics software. In the Principled Technologies datacenter, we compared a legacy Dell EMC PowerEdge R720xd powered by Intel Xeon Platinum processor to the new PowerEdge R740xd (powered by Intel Xeon Scalable processors) in three storage configurations: with basic hard drives, with SATA SSDs, and with NVMe SSDs. Intel Inside. New Possibilities Outside.
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Dell EMC & Intel
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