buying process

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Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
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adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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aprimo, financial system, auditing process, prioritize marketing programs, it management, it spending, marketing automation, project management, spend management
    
Aprimo, Inc.
Published By: Aventri     Published Date: Aug 14, 2018
"Revenue focused executives have four metrics that determine their success or failure: number of opportunities, size of opportunities, win rate, and speed to revenue. All teams work together to make sure that they achieve these goals and that they have the processes in place to optimize around them. Event management software is one piece of the puzzle that is designed to generate revenue. Read this eBook to see how event management software helps to speed up the buying process and win more deals!"
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Aventri
Published By: Aventri     Published Date: Apr 29, 2019
"Revenue focused executives have four metrics that determine their success or failure: number of opportunities, size of opportunities, win rate, and speed to revenue. All teams work together to make sure that they achieve these goals and that they have the processes in place to optimize around them. Event management software is one piece of the puzzle that is designed to generate revenue. Read this eBook to see how event management software helps to speed up the buying process and win more deals!"
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Aventri
Published By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterdays sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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AWS
Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Cisco has been named in the first ever Gartner Voice of the Customer report for the Secure Web Gateways (SWG) market for Cisco Umbrella. Gartner Peer Insights is a peer review and ratings platform designed for enterprise software and services decision makers. This document synthesizes Gartner Peer Insights content in the SWG market for 2018. Gartner states that ""this peer perspective along with the individual detailed reviews, is complementary to expert research and should play a key role in the customer buying process."" This report includes: - SWG Peer Reviews and Ratings - Vendor comparisons - Reviewer demographic"
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Cisco Umbrella EMEA
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brands social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. Its led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that werent built for commerce. Thats made it increasingly complex for brands hoping to meet customers needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Dell     Published Date: Dec 15, 2014
Many great choices abound, but you have to think carefully through the buying decision. The good news is, the ever-widening array of hardware choices provide IT buyers with matches to specific end user needs. The challenge is figuring out what choice is the right one. Focus on user productivity and cost controls as guidelines to start the refresh process. This infographic shows how.
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dell, right pc, hardware, it buyers
    
Dell
Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
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lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation, lead nurturing tools, types of lead nurturing, customer nurturing, btob marketing
    
Eloqua
Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, todays buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
Published By: Eloqua     Published Date: Dec 18, 2013
Lead scoring. Its not voodoo marketing anymore.
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oracle, oracle eloqua, lead scoring, marketing, sales, buying process
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
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oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring, nurturing
    
Eloqua
Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldnt be as helpful if its being used alongside questionable location data or audience data. HEREs location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HireVue     Published Date: Mar 05, 2019
The AI-in-recruiting space has exploded, leaving many recruiting leaders feeling overwhelmed and poorly qualified to evaluate vendors. Our AI Buying Guide is designed to help TA leaders cut through the hype and misinformation that surrounds artificial intelligence, and make highly qualified, informed buying decisions. YOULL LEARN: What AI is, and what makes it different from previous technological innovations Why different types of organizations see different levels of success with AI - and how to prep yours to maximize the impact How to evaluate vendors across the 3 steps of the buying process How to build a rock-solid business case for AI-driven recruiting technology Download the guide now.
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HireVue
Published By: IBM     Published Date: Feb 26, 2016
"71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online. Insurance companies are investing in interactive websites, mobile apps, and analytics software to help them optimize their processes, increase sales, improve customer service, and boost their financial standing. But is this enough to keep up? As technology continues to advance, leading insurance companies are already looking ahead to the next big advance that will transform the industry: cognitive computing."
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cognitive computing, analytics software, ibm, insurance, process automation, business analytics, enterprise software
    
IBM
Published By: Infosys     Published Date: May 21, 2018
Health insurance is a complicated business, often involving bundles of forms that users need to understand and fill out. This extensive, laborious initiation process often acts as a deterrent for buying insurance, especially for a multilingual, millennial population. What if health insurance companies simplify their on boarding process so buyers don't find the sign-up process time consuming and cumbersome?
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healthcare, business, insurance, company
    
Infosys
Published By: Jigsaw     Published Date: Aug 04, 2010
With the Internet changing the way customers buy, companies are re-aligning their sales process and marketing activities to the customer's buying process.
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jigsaw, buying process, worksheet, customer service, crm, optimize, leads, nurture, sales leads, lead gen, sales process, marketing
    
Jigsaw
Published By: Jobvite     Published Date: Aug 25, 2016
When you are buying a recruiting solution, you need to ask yourself crucial questions about what you expect from the technology and how you will use it. Since weve been in this business for 10 years, weve given it a lot of thought and put together a list of key questions for you to help guide your decision making process. Answering these questions honestly and clearly will ensure that you pick the right recruiting software for your organization--that will serve you well today and for many years to come.
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Jobvite
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team
    
LeadGenius
Published By: LiveHive     Published Date: Jan 20, 2015
In todays online and social driven world the power has shifted from the seller to the buyer. Only 47% of information used during the purchase decision comes from the supplier. This decline in face to face selling has led to a rise in screen to screen interaction. For sales reps theres now a need to not only communicate through digital content, but also to understand the impact of the materials they share. Its a new era and sales reps require new tools to keep up with it. This whitepaper will show you how your sales reps can employ new methods to find out how much a prospect knows, how interested and engaged they are, and where they are in the buying process. All in real time!
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digital listening, accelerate sales, purchase decision, digital content, buying proces
    
LiveHive
Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: OnBase by Hyland     Published Date: Jun 10, 2015
When selecting enterprise content management (ECM) solutions, many IT departments face internal pressure to keep costs down and decrease the time it takes to see results, while giving end-users exactly what they want. Discover how involving IT in the buying process allows you to select an ECM solution that remains successful throughout its lifetime.
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enterprise content management, ecm, costs, ecm solution, it management, knowledge management, enterprise applications, data management
    
OnBase by Hyland
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