value social media business

Results 1 - 4 of 4Sort Results By: Published Date | Title | Company Name
Published By: Socialbakers     Published Date: Jan 20, 2015
The Marketer's Guide to Social Media Tools takes you through the main types of social media tools, explaining each along with their key benefits and main features, but primarily showing you the value they can bring to your business.
Tags : 
social media tools, types of social media tools, brand's social media presence, benefits of using social media tools, network management, network performance management
    
Socialbakers
Published By: Sprinklr     Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, its crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Tags : 
value of social media, value of social media for business, business value, social media, sprinklr, customer experience, digital transformation, ibm watson marketing, ibm watson
    
Sprinklr
Published By: Wildfire Interactive     Published Date: Sep 29, 2012
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
Tags : 
wildfire, marketing, social marketing, brand marketing, emerging marketing
    
Wildfire Interactive
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most dont. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven socials impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement If marketers are unable to map social media back to business objectives, board members and C-suite executives wont take their efforts seriously, says Michelle Vangel, Cisions vice president of insight solutions. But how can you showcase socials bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cisions, to help your brand make decisions based on data, not blind guesses.
Tags : 
cision, social media, social roi, marketing, social impact
    
Cision
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.