traditional customer

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Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare theyve paid, and youre likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customers entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research, cio, marketing and it collaboration, crm, social business, socially enabled enterprise, cpg, travel, healthcare, financial services, marketing cloud
    
Oracle Social Cloud
Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores todays greatest challenges and winning strategies for email marketing so you can drive true customer engagement, boost business revenue, and add more value to your organization.
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adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies, behavior, engagement, roi
    
Adobe
Published By: ForgeRock     Published Date: Oct 08, 2014
Identity and Access Management (IAM) services were traditionally built for a companys internal use, to assist with manual on and off boarding, and establishing access privileges to company data and systems behind the firewall. Today though, a company must implement a dynamic IAM solution that serves employees as well as customers, partners, and devices, regardless of location. ForgeRock embraces this shift from internal, on-premises IAM to Identity Relationship Management (IRM): public-facing, secure, and accessible identity as business enabler. ForgeRocks next-generation IRM platform is designed to empower CEOs and enterprises to engage with consumers via new revenue-generating services, while continuing to maintain our proven traditional IAM capabilities.
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identity access management, dynamic iam solution, public-facing, secure, business enabler, revenue-generating services, security, enterprise applications
    
ForgeRock
Published By: ForgeRock     Published Date: Mar 10, 2015
Identity and Access Management (IAM) services were traditionally built for a companys internal use, to assist with manual on and off boarding, and establishing access privileges to company data and systems behind the firewall. Today though, a company must implement a dynamic IAM solution that serves employees as well as customers, partners, and devices, regardless of location. ForgeRock embraces this shift from internal, on-premises IAM to Identity Relationship Management (IRM): public-facing, secure, and accessible identity as business enabler. ForgeRocks next-generation IRM platform is designed to empower CEOs and enterprises to engage with consumers via new revenue-generating services, while continuing to maintain our proven traditional IAM capabilities.
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iam, forgerock, irm, relationship management, software development
    
ForgeRock
Published By: IBM     Published Date: Jul 22, 2016
Ordinary analytics tools cant keep up with todays digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBMs Customer Experience Analytics solution can solve them.
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ibm, commerce, customer analytics, customer insight, data insights, business opportunity, analytics, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Aug 17, 2016
Ordinary analytics tools cant keep up with todays digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBMs Customer Experience Analytics solution can solve them.
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ibm, customer experience, commerce, customer experience analytics, data insights, enterprise applications
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Ordinary analytics tools cant keep up with todays digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBMs Customer Experience Analytics solution can solve them.
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ibm, customer analytics, customer experience, analytics, data insight, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
Ordinary analytics tools cant keep up with todays digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBMs Customer Experience Analytics solution can solve them.
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ibm, commerce, customer analytics, customer insights, enterprise applications
    
IBM
Published By: Symantec     Published Date: Jun 13, 2018
Todays workforce is increasingly nomadic. Employees use personal and company-owned devices desktops, laptops, tablets, and smartphones with various operating systems to access corporate resources over different networks from virtually anywhere. Roaming users and cloud-based applications have eroded the network perimeter where enterprises have traditionally focused their security controls. In the wake of this disruption, vendors offered myriad point products that solve only a portion of the security problem. These products usually require costly custom integrations and high management overhead to boot. Making matters worse, traditional security approaches cant address an evolving threat landscape that includes ransomware, stealthy attacks that dwell in a customers environment for months, and threats targeting iOS and Android devices. In fact, the mobile workforce is more vulnerable than ever before.
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Symantec
Published By: IBM     Published Date: Feb 24, 2015
Mobile capture is quickly becoming an important differentiators for many companies and organizations, especially those in traditionally document-intensive fields like banking, insurance, healthcare and government operations. According to a 2014 study conducted by AIIM, 45% of companies feel that mobile capture is vitally important, pointing to the competitive need for improved process agility and customer service across the board. Discover the top 10 questions to ask before you make your investment in mobile capture.
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mobile capture, ibm, process agility, customer service, it management, knowledge management, enterprise applications
    
IBM
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Cisco     Published Date: Nov 30, 2016
Every sales professional has experienced the frustration of the follow-up to a meeting the unanswered voice messages, wasted emails, or the not interested replies. Traditional follow-up techniques often fail because they dont feel personal enough to the customer. Meanwhile, reaching out to prospects in-person isnt always practical because on-site meeting invites may be costly or inefficient.
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Cisco
Published By: Clicktale     Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics cant see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTales newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
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engagement metrics, engagement optimization, website optimization, web analytics, website analytics, website engagement, user experience, user interface, digital customer experience, user engagement, a/b testing, customer experience, customer experience metrics, data analytics, marketing data, data insights, analytics software, enterprise
    
Clicktale
Published By: IBM     Published Date: Apr 06, 2015
Mobile capture is quickly becoming an important differentiator for many companies and organizations, especially those in traditionally document-intensive fields like banking, insurance, healthcare and government operations. According to a 2014 study conducted by AIIM, 45% of companies feel that mobile capture is vitally important, pointing to the competitive need for improved process agility and customer service across the board.Discover the top 10 questions to ask before you make your investment in mobile capture.
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mobile capture, customer service, ibm, banking, insurance, healthcare, government, it management, knowledge management
    
IBM
Published By: IBM     Published Date: Apr 15, 2015
What if your organization could take advantage of emerging business opportunities by deploying new applications dramatically faster than you ever could before? What if you could increase the value of your existing application investments by leveraging them in the cloudand easily move your apps across off-premises and on-premises cloud options? These capabilities are available today. With IBM PureApplication solutions, companies can build and use a cloud environment faster, easier and with less risk than traditional methods to better engage with their customers and partners in new ways. The result: increased competitiveness and improved profitability in a changing business landscape. This paper describes a simpler way forward to gain these advantages.
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ibm, business intelligence, applications, cloud computing, migration, application integration, application performance management, design and facilities
    
IBM
Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employeesmemos, phone calls, newslettersare being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing, customer relationship management, crm, infrastructure
    
IBM
Published By: Adobe     Published Date: May 16, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: Why retailers are blending digital technology with traditional shopping Six key strategies to align business needs with customer needs Which technologies you need to build a store of the future
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Adobe
Published By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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CrowdTwist
Published By: Comcast Business     Published Date: May 07, 2018
Companies today are as distributed as their customer base, with branch offices and satellite locations scattered well beyond traditional boundaries. For many, these distributed sites are the face of the company to the customer, with mostif not all customer interactions occurring in these locations and not in the corporate headquarters. Banks and finance centers, retail stores and even urgent care centers all fit within the category of the branch office, with each location connected to the corporate headquarters and, increasingly each other. Together, they make up the distributed enterprise. However, each location is its own entity and must be able to operate independently of headquarters to ensure business can continue even if one or other locations experience technical issues. Distributed locations, therefore, must be equipped to handle all manner of customer interactions and evolving customer expectationsand do so in a way that anticipates what the customers want next. From pers
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Comcast Business
Published By: IBM     Published Date: Feb 27, 2014
Agile methods are increasingly popular in application, enterprise and embedded development. Yet the question remains: Do the 12 agile principles apply to more than just software? Find out how leading companies are beginning to exploit agile's iterative processes for far more than software.
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ibm, ibm software, product development, systems engineering, agile organization, embedded development, enterprise, application, 12 principles, customer satisfaction, change management, evolving product, working motivation, principle measure, adaptation, agile development, traditional development, customer collaboration, best practices, business intelligence
    
IBM
Published By: Oracle     Published Date: Mar 18, 2014
Much as a journalist is expected to report on the who, what, when, etc. when filing their story, professional business-to-business (B2B) sales reps are more likely to open doors, nurture opportunities, and close deals when they know more about their prospect or customer. Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented job roles to better understand their buyer both before and during the traditional and non-traditional sales cycle. This Research Brief summarizes initial Aberdeen research findings based on recent sales intelligence data collected from 206 survey respondents, and provides specific guidance regarding best practices and technologies that sales leaders and sales operations practitioners are well-advised to adopt.
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oracle, b2b, sales intelligence, sales effectiveness, traditional sales cycle, non traditional sales cycle, sales operations, sales research, customer prospects, data center
    
Oracle
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