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Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 09, 2019
Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a realityat least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with botsgood and badhas become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, its clear that bots are a driving force of technological change, and theyre here to stay. As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are maliciousand the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
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F5 Networks Singapore Pte Ltd
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a realityat least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with botsgood and badhas become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, its clear that bots are a driving force of technological change, and theyre here to stay.1 As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are maliciousand the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
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F5 Networks Singapore Pte Ltd
Published By: BehavioSec     Published Date: Oct 04, 2019
A well-known global bank was evaluating new ways of strengthening authentication for their High-Net-Worth Individuals (HNWI) to protect their high value accounts. These accounts are under constant attack by sophisticated, targeted fraud attempts. In evaluating behavioral biometric vendors, the bank selected BehavioSec, because of its accuracy and enterprise grade capabilities, to be deployed on-premise and to integrate with its existing security and risk management systems.
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BehavioSec
Published By: HERE Technologies     Published Date: Sep 23, 2019
While the retail industry has made great stri des in understanding the online journeys of consumers, it has been difficult to observe and analyze their wh ereabouts and movements offline . Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move ar ound ever - changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence ca n bring a wide range of benefits to the entire retail industry : data - driven audience segmentation, real - time location targeting, reduced ad - spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Malicious cryptomining has consistently been one of the top threats across all internet activity in 2018. Cryptominers tap into an organizations computing power to create cryptocurrencies like Bitcoin and Monero and generate profit for themselves. If youre not protected, it can cost you in all kinds of ways. It can lead to degraded system performance and regulatory risks, and leaves an attacker with an open door to further exploit your network. In this eBook youll learn about who these criminals are targeting and how you can protect your network from a significant threat. "
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Cisco Umbrella EMEA
Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Malicious cryptomining lets cybercriminals profit at your organizations expense. No industry is safe from malicious cryptomining - a browser or software-based threat that enables attackers to secretly use an organization's computing power to mine digital currency. This fast-growing threat can lead to degraded system performance, soaring electricity usage, regulatory problems, and vulnerability to future attacks. View our infographic to find out who theyre targeting and how to protect your network. "
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Cisco Umbrella EMEA
Published By: Blend     Published Date: Oct 07, 2019
Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity. This report analyzes both of these options through three key lenses: current market conditions, access to todays high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you: Review current market conditions. Connect with higher-quality borrowers. Develop a 360-degree, integrated marketing mix.
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Blend
Published By: Pine Cove Consulting     Published Date: Oct 03, 2019
You've seen them, and you fear them. Now let us show you how to be cleaned of them. Hackers are increasingly targeting mobile devices to steal data (emails, contacts, corporate data, financial information) and send premium rate SMS, using up your bandwidth in the process. Sophos makes it easy to secure and manage your mobile devices.
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Pine Cove Consulting
Published By: OC Tanner     Published Date: Oct 10, 2019
Improving workplace culture is an ongoing priority for most organizations. But company culture can be an ever-moving target, and the modern workforce evolves every day. Not getting culture right can lead to time and resources spent on initiatives that dont have an impact or improve the employee experience. Brand new research from the 2020 Global Culture Report* shows 5 new insights about workplace culture that most organizations miss but need to know about.
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OC Tanner
Published By: CheckMarx     Published Date: Sep 12, 2019
Financial services organizations operate under a host of regulatory standards. This makes sense, as the assets and information managed by these firms are valuable, sensitive, and targeted by sophisticated cyber attackers daily. Compounding these challenges is the large volume of personally identifiable information (PII) that financial organizations handle regularly. PII is subject to many compliance regulations, notably the General Data Protection Regulation (GDPR), which regulates not only the processing of personal data, including PII, relating to individuals in the EU, for also any organization that processes personal data of EU residents. For US banking consumers, Section 5 (Unfair or Deceptive Acts or Practices) of the Federal Trade Commission Act and numerous state regulations enforce basic consumer protections, which financial organizations must also uphold.
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CheckMarx
Published By: Panasonic     Published Date: Oct 10, 2019
Mobility is critical to government productivity, but mobile data and devices present attractive targets to cybercriminals seeking to exploit vulnerabilities across the spectrum.
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Panasonic
Published By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: the key drivers needed within an organisation that help grow customer analytics maturity why companies using paid analytics solutions experience more tangible benefits than those using free analytics how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. Whats more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when theyre most likely to buy gas, and how long they stay online while in the stations caf. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person not the device. When you know a customers interests, wants, and needs perhaps even before they do youve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can:
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Adobe
Published By: ASG Software Solutions     Published Date: Jul 28, 2008
Targeted at IT executives responsible for both the financial and ultimate project oversight of an enterprise CMDB initiative, this white paper sets expectations for ROI calculations for CMDB initiatives, provides basic ROI best practices, and gives readers sufficient insight to move forward with their CMDB project.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, roi
    
ASG Software Solutions
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore
Published By: ExpertVoice     Published Date: Sep 25, 2019
Mammut makes highperformance climbing and outdoor equipment for the toughest adventures. Understanding the value of expert recommendations, Mammut partnered with ExpertVoice to identify brand sentiment and increase the likelihood that qualified professionals who influence their targeted consumers like REI employees and members of the American Alpine Club recommend their products.
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ExpertVoice
Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce
    
Ability Commerce
Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec
    
LSSiDATA
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
When Daniel Shuler joined Phoenix Childrens Hospital (PCH) as CISO in 2016, he knew the hospital would be a tempting target for cyber criminals due to the massive troves of sensitive data it collects to diagnose and treat patients. Over the next three years, Shuler spearheaded a complete overhaul of PCHs security fabric. First, he decommissioned the legacy AV and engaged BlackBerry Cylances ThreatZERO consultants to deploy CylancePROTECT on over 4,000 endpoints. Soon after, CylancePROTECT stopped a ransomware attack that could have disrupted patient care by preventing access to electronic medical record data. Next, he engaged a BlackBerry Cylance Red Team to perform annual penetration testing assignments. Says Shuler, Our relationship is unique in my experience. BlackBerry Cylance has proven repeatedly that they have our best interests at heart and that they share our commitment to provide the best care possible for children and their families. Read the case study for the full s
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
More than 70 percent of cyber attacks target small businesses," according to National Cyber Security Alliance estimates. Thats not surprising when you consider how many small and medium-sized businesses (SMBs) still rely on legacy AV tools despite their repeated failures to stop modern malware, ransomware, and zero-day attacks. Legacy AV is a lose-lose-lose proposition for SMBs. Attacks get through and cause damage. IT staff struggle to keep up with endless signature file updates from their AV vendors. End-users complain about sluggish system performance during scans and signature file updates. Fortunately, next-generation solutions are now available that protect endpoints with artificial intelligence (AI) rather than signatures. Ready to learn more? Then read the new eSecurity Planet executive brief sponsored by BlackBerry Cylance.
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BlackBerry Cylance
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