successful email marketing

Results 1 - 19 of 19Sort Results By: Published Date | Title | Company Name
Published By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? Its time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when its time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
Tags : 
retail marketing, esp, email marketing, marketing technology
    
Bluecore
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isnt just another buzzword you can ignore. In fact, todays most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, youll learn: How email can serve as the foundation of your omnichannel strategy How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it How to apply a step-by-step roadmap to your brands pursuit of omnichannel excellence
Tags : 
    
Emarsys - APAC
Published By: Bluecore     Published Date: May 07, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most retail marketers use email technologies that do the exact opposite? Its time to break out of the Email Death Spiral and advance your retail marketing program with the next generation of email marketing technology. This guide explores how to identify when it's time for a change, exactly what your team needs to know to prepare for a successful change and how to best evaluate modern email marketing technology for retail.
Tags : 
    
Bluecore
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process marketing automation. Using a wide spectrum of digital channels, todays buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
    
Oracle Marketing Cloud
Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, todays buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply cant be gleaned manually.
Tags : 
    
Oracle OMC
Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, youll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. Weve also packed it with email tips and best practices designed specifically for todays travel and hospitality marketers.
Tags : 
email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience, customer interaction service
    
Movable Ink
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital medias most effective channels. Inside the inbox, marketers can capture the consumers undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution to learn: How to rapidly build an omni-channel solution for your clients How AppNexus can help your platform reach your marketers customers most cost-effectively How AppNexus ensures complete security for your clients CRM data assets ?
Tags : 
appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Constant Contact     Published Date: Oct 23, 2014
Email marketing has proven to be a successful way to drive revenue and stay top-of-mind. In this paper we explore why you should outsource your email marketing and how to go about finding the right provider.
Tags : 
constant contact, email service, diy, small business, marketing solutions, saas
    
Constant Contact
Published By: Topica     Published Date: May 12, 2011
This whitepaper on creating a successful email is packed full of great tips, strategies and insights into carrying out successful email marketing campaigns!
Tags : 
topica, email marketing, email marketing help, introduction to email marketing, successful email marketing, how to write a better subject line, e-mail design, reputation
    
Topica
Published By: Net Atlantic     Published Date: May 28, 2010
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing. This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more. Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers: •Logging into your list •Managing your members •Creating content •Sending mailings •Checking the results of your campaigns •And much more. This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right. Webinar Details: "Email Marketing with Net Atlantic" presented by Gregg Hanson Date: Every Wednesday Time: 1:00PM EDT; 10:00AM PDT (1 Hour)
Tags : 
net atlantic, webinar, live event, email marketing
    
Net Atlantic
Published By: BlueHornet     Published Date: Jun 06, 2008
Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.
Tags : 
email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three Ds for creating a successful contextual email programme.
Tags : 
data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
    
SmartFocus
Published By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
Tags : 
email marketing, webinar
    
Net Atlantic
Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, todays buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : 
oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
Published By: Infacta     Published Date: Jan 22, 2007
In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.
Tags : 
email marketing
    
Infacta
Published By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
Tags : 
email marketing, newsletter design, viral marketing
    
eROI
Published By: Gold Lasso     Published Date: Jul 13, 2007
Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.
Tags : 
email delivery, deliverability, inbox, email marketing, enewsletter, email newsletter, e-newsletter, newsletter
    
Gold Lasso
Published By: Knowledge Marketing     Published Date: Sep 27, 2010
How to successfully integrate existing social media campaigns with email marketing strategies
Tags : 
integration, email, social media, email marketing, campaign, campaign management
    
Knowledge Marketing
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process marketing automation. Using a wide spectrum of digital channels, todays buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
    
Oracle Marketing Cloud
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.