social marketing

Results 226 - 250 of 482Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Jan 21, 2014
Forrester identifies the social technology marketers need. Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
Tags : 
social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe
    
Adobe
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Todays B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Tags : 
social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
The business impact of social media is undeniable. No longer confined to marketing, successful organizations rely on social media to create and nurture relationships, company-wide. But which enterprise social relationship platform is right for you? Get the information you need to make an informed decision in the Buyers Guide: Evaluating Enterprise Social Relationship Platforms.
Tags : 
cio, buyer's guide, social media, social media management, enterprise, hootsuite
    
uberVU via HootSuite
Published By: Oracle     Published Date: Jan 16, 2014
This white paper provides a step-by-step guide for determining your strategyand the proper mix of marketing channelsin social media.
Tags : 
marketing mix, social media marketing, 4ps, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications
Tags : 
marketing mix, social media marketing, marketing channels, digital marketing, internet marketing, marketing strategy
    
Oracle
Published By: Oracle     Published Date: Jan 13, 2014
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology leaders at more than 500 organizations from around the world to explore what it means to be a socially enabled enterprise. Technology and Marketing executives from Chubb & Son, Shell and Whole Foods Market participated in in-depth interviews as part of the study and share lessons learned and provide practical insights from their perspective. Paul Gillin, veteran technology journalist and co-author of the bookAttack of the Customers, adds perspective based on his experience with applying social media to marketing, customer service and internal communications Download this exclusive White Paper, The Socially Enabled Enterprise to learn more about the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.
Tags : 
socially enabled enterprise, social business, social media monitoring, social marketing, social media management, social relationship management, social marketing platform, social marketing tools
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
38 minute webcast discussing the rise of the empowered consumer and how consumers have changed the B2C relationship forever.
Tags : 
customer experience, customer insight, cmo and cio relationship, marketing and technology collaboration, cmo and cio collaboration, socially enabled enterprise, social business, social listening
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
Who are the top brands on Instagram, and what are their secrets to success with visuals - image and video - in this white-hot platform?
Tags : 
socially enabled enterprise, social business, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media marketing
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
Tags : 
social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.
Tags : 
socially enabled enterprise, social business, social media management, social relationship management, social marketing platform, social marketing tools, social media tools, customer experience
    
Oracle
Published By: Spredfast, Inc.     Published Date: Dec 05, 2013
Learn the 12 Ways to Evaluate a Social Platform Relationship Partner.
Tags : 
spredfast, social media, social marketing, social platform relationship partner, srp, social relationship platform
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Nov 15, 2013
In the pages of this eBook, we have gathered opinions and insights from todays leading social brand strategists and visionaries that address many of these questions. Like Natanya Andersons feature on how Whole Foods Market is thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
Tags : 
spredfast, ebook, social media, marketing, branding, fan loyalty, the social experience
    
Spredfast, Inc.
Published By: Brainshark     Published Date: Nov 14, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
Tags : 
effective content, sales content, sales collateral, marketing collateral, sales enablement
    
Brainshark
Published By: Adobe     Published Date: Nov 07, 2013
Marketers social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
Tags : 
adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : 
adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
Tags : 
adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers
    
Adobe
Published By: Oracle     Published Date: Nov 06, 2013
Aligning social media strategies across marketing and customer service.
Tags : 
social customer service, social media, customer service, customer care, contact center, social contact center, social customer care, social care
    
Oracle
Published By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
Tags : 
sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark
Published By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : 
social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Tags : 
business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategyand the proper mix of marketing channelsin social media.
Tags : 
marketing mix, social media marketing, 4ps, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
Tags : 
social media, digital marketing, agency, hiring an agency, branding, marketing, digital agency, traditional agency
    
Oracle
Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
Tags : 
social media, big data, data-driven marketing, marketing analytics, performance analytics, business analytics, metrics, data
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the companys brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : 
roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign
    
IBM
Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them do more with less. Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
Tags : 
video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
    
Brainshark
Start   Previous    3 4 5 6 7 8 9 10 11 12 13 14 15 16 17    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.