social consumer data

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Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have woken up to consumers who have the power to express their views anytime and anywhere. Social is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. Its fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what weve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.
Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics, content integration, customer experience management
    
Oracle
Published By: Cyveillance     Published Date: Jun 20, 2014
Phishing is defined by the Financial Services Technology Consortium (FSTC) as a broadly launched social engineering attack in which an electronic identity is misrepresented in an attempt to trick individuals into revealing personal credentials that can be used fraudulently against them. In short, its online fraud to the highest degree. Although its been around for years, phishing is still one of the most common and effective online scams. The schemes are varied, typically involving some combination of spoofed email (spam), malicious software (malware), and fake websites to harvest personal information from unwitting consumers. The explosive rise of mobile devices, mobile applications, and social media networks has given phishers new vectors to exploit, along with access to volumes of personal data that can be used in more targeted attacks or spear phishing. The fact that phishing attacks are still so common highlights their efficacy and reinforces the need to implement comprehensive phishing and response plans to protect organizations. An effective phishing protection plan should focus on four primary areas: Prevention, Detection, Response, and Recovery. High-level recommendations for each of the four areas are outlined in this whitepaper.
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cyveillance, phishing, security, cyberattacks, cybercriminals, threats
    
Cyveillance
Published By: AWS     Published Date: May 18, 2018
Weve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterdays sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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AWS
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