showrooming

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Published By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that todayís empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
Tags : 
ibm, retail, transactions, relationships, shopper, store, retail channels
    
IBM
Published By: Phunware     Published Date: Oct 14, 2014
Learn the 7 benefits of using location to improve your organizationís customer experience and see how this will help retain loyal customers.
Tags : 
mobile location marketing, location aware technology, showrooming, geo-fence, mobile push notifications, mobile beacons
    
Phunware
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