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Published By: Oracle     Published Date: Sep 30, 2019
Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future: Get more done, faster and with fewer resources. Reach the right prospects more effectively. Radically increase conversion rates, revenue, and alignment between marketing and sales. The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument thats relevant to each of their objectives and concerns. Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
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Oracle
Published By: Adobe     Published Date: Sep 21, 2017
"Download our Email Comes of Age guide so you can make every conversation engaging including awkward ones. Youll learn how to transition from pushing products to pushing the customers needs first so that youll always give them the content they crave. Read our guide to learn how you can: --Know your customers better by integrating more data --Ensure every email reaches the inbox --Delight customers with personalized experiences"
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Adobe
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Forrester Consulting was commissioned to conduct a Total Economic Impact (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Cylance's advanced threat protection solution, CylancePROTECT, and its deployment and configuration services, ThreatZero. The study aims to provide readers with a framework to evaluate the potential financial impact of CylancePROTECT and ThreatZero on their organizations, which will improve customer success with advanced cybersecurity and antivirus protection solutions. To better understand the benefits, costs, and risks associated with an investment in Cylance, Forrester interviewed the Chief Information Security Officer for a Large State County Government, who has used the solutions for over a year. Cylance provides a new-generation, predictive, cybersecurity, and malware prevention solution that leverages artificial intelligence to prevent malware from executing on endpoints in real time. This is usually implemented with ThreatZero, which is a continuous professional service program rendered by Cylance for users of CylancePROTECT. ThreatZero guides through the planning, implementation, integration, and ongoing optimization of the solution. This often includes end user education, training, and support to totally eliminate endpoint threats and incidents. With CylancePROTECT and ThreatZero, the organization was able to reduce security breaches to almost zero, catching malware before it ever gained access to public records. Relative to their previous endpoint protection, this significantly reduced costs from remediation/reimaging and incidence response. Additionally, IT and security employees productivity were boosted. Read more in the full TEI report.
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economic, cylance, roi, enterprises
    
BlackBerry Cylance
Published By: OKTA     Published Date: Oct 11, 2017
Most organizations have a dirty little secret: they are relying on user and password-based authentication to protect sensitive internal applications. With 81% of data breaches involving weak or stolen credentials1, applications that use single-factor authentication are an easy target for attack. Unfortunately, updating internal cloud applicationsas well as legacy and custom applicationsto support multi-factor authentication can be an IT headache for many organizations. Okta and Palo Alto Networks have collaborated to make rolling out multi-factor authentication a snap. Join Daniel Lu, Product Marketing Manager at Okta and Kasey Cross, Sr. Product Marketing Manager at Palo Alto Networks, to learn: >The latest trends in credential-based attacks >Why every sensitive cloud application needs multi-factor authentication >How to enforce network-level multi-factor authentication without touching your apps using Palo Alto Networks and Okta
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OKTA
Published By: Oracle Security Solutions     Published Date: Oct 16, 2017
Enterprises often treat information security technology as an insurance policy against the potentially devastating costs of not deploying it. From that perspective, your security technologys ROI is determined by the time it takes for a breachone with costs equal to or greater than your investmentto occur. Your ROI could be immediate. Or it could be longer term. With that in mind, it is hard to justify yet another security technology, but a move to the cloud suggests that you should.
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Oracle Security Solutions
Published By: Canon Solutions America     Published Date: Feb 28, 2019
Todays data breaches are planned and executed with military precision. This Security Brief reveals how cybercriminals can get in and out of your network without being detected. It also gives you tips for helping secure your data, documents, and devices.
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canon security solutions, security printing, secure printing, print security, secure print solutions, secure printing, secure documents, document security
    
Canon Solutions America
Published By: Wasabi     Published Date: Oct 20, 2017
The Kim Komando Show, the largest weekend radio show in the United States, with an estimated reach of 6.5 million listeners, uses Wasabi hot storage for costeffective, fast and reliable data protection for its business-critical multimedia content. Wasabis cloud storage service extends the broadcasters on premises networkattached storage (NAS) investments and eliminates the hassles and inefficiencies of tape-based data backup and recovery solutions.
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wasabi, data protection, multimedia, recovery solutions, disaster recovery
    
Wasabi
Published By: Gigamon     Published Date: Oct 19, 2017
Read Gartners research note, Top 10 Strategic Technology Trends for 2017: Adaptive Security Architecture, to improve visibility and control over your organizations exposure to risk with a continuous, contextual and coordinated approach to security. Comprehensive protection now requires an adaptive process to predict, prevent, detect and respond to security breaches that includes DevSecOps, IoT Security, and Intelligent Security. This note walks you through key planning assumptions, analysis, best practices and specific recommendations.
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Gigamon
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
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it security, vendor, malware, analysis, service, malicious attacks, network, traffic
    
Rohde & Schwarz Cybersecurity
Published By: IBM     Published Date: Jul 09, 2018
Data is the lifeblood of business. And in the era of digital business, the organizations that utilize data most effectively are also the most successful. Whether structured, unstructured or semi-structured, rapidly increasing data quantities must be brought into organizations, stored and put to work to enable business strategies. Data integration tools play a critical role in extracting data from a variety of sources and making it available for enterprise applications, business intelligence (BI), machine learning (ML) and other purposes. Many organization seek to enhance the value of data for line-of-business managers by enabling self-service access. This is increasingly important as large volumes of unstructured data from Internet-of-Things (IOT) devices are presenting organizations with opportunities for game-changing insights from big data analytics. A new survey of 369 IT professionals, from managers to directors and VPs of IT, by BizTechInsights on behalf of IBM reveals the challe
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IBM
Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Encryption, if properly deployed and managed, is one of the most powerful tools that organizations can use to avoid costly and embarrassing data breaches. Yet organizations struggle with the complexity associated with the technology that often stems from a history of siloed investments of point solutions designed to largely address pools of regulated data associated with a compliance mandate.
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Group M_IBM Q418
Published By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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Empyr
Published By: Tenable     Published Date: Mar 07, 2018
"Answers to five questions that are top-of-mind for infosec leaders today. The challenge of secure DevOps is top of mind for many infosec and IT leaders. To help you understand the latest trends, Tenable reached out to Christina Richmond, Program Director for IDCs Security Services Research Group, for her answers to the following five questions: 1. How do organizations ensure that the security team adapts seamlessly to development processes and tools to create a cohesive program? 2. What are some common mistakes you see companies make when attempting to integrate their DevOps and security processes? 3. How can security leaders assist organizations with making the transition to secure DevOps? 4. In the world of agile methodologies and DevOps, how do security teams need to evolve to be more effective in managing cyber risk? 5. What are some examples of secure DevOps principles among cloud native technologies? Written for infosec leaders responsible for integrating security int
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secure devops, idc, analyst report, container security
    
Tenable
Published By: Bluewater Learning     Published Date: Jul 31, 2018
We get it you are incredibly excited about the potential of your SumTotal solution. And why wouldnt you be? SumTotal has been around since 1985, longer than almost all the other vendors in the space, and weve been building best practices and unique skills that benefit our customers every day. SumTotal customers include a range of Fortune 500 companies, and smaller, high-growth companies spanning nearly 160 ountries. Surveys show that customers like you are mostly happy with SumTotal. But imagine taking SumTotal further. With a little bit of assistance, your SumTotal Learning Management System (LMS) can help you accomplish so much more. As powerful and far-reaching as SumTotal is, anyone could use a little help using it to solve more of their daily learning and talent management challenges. Youre not alone in thinking your SumTotal solution should help you do just that. With the right partner, you can achieve greater business results with SumTotal, removing headaches and hurdles th
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Bluewater Learning
Published By: Bluecore     Published Date: Dec 10, 2018
Bluecore helped evo: Move from batch and blast to 1:1 email marketing Replace one-size-fits-all promotional emails with automated emails that feature targeted content and send based on customers taking certain actions or changes to products. Scale the email program and results without scaling the team Introduce 15 high performing email campaigns and expand the email program reach to support a growing business without adding new headcount. Add new value for shoppers and the marketing team Launch a series of emails that proactively notify customers about changes to products with which theyve engaged, including price and stock changes, while simultaneously adding a new opportunity to capture email addresses.
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Bluecore
Published By: Bluecore     Published Date: Jan 17, 2019
Dont let the hugs, kisses and candy hearts fool you: Valentines Day is no slouch when it comes to consumer spending on retail. In fact, with consumer spend reaching nearly $20 billion on Valentines Day, courting these shoppers is a match made in retail heaven. So what can you do to guarantee consumers are infatuated with everything your brand has to offer? Weve got your back with a special Valentines Day edition of our Rethinking Retail Playbook, featuring five ideas to help you land the best customers as easily as if you had cupids arrow. Download the Valentines Day Playbook to see what it takes!
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Bluecore
Published By: PGi     Published Date: Oct 01, 2018
Large companies have made considerable investments in video webcasting to their external audiences. Now they need to turn their attention toward internal communicationsfor reasons that can enhance their competitiveness and bottom line. As companies undergo a digital transformation, the playing field becomes increasingly technology-democratized and fierce. In this climate, an organizations employees are one of its most, if not the most, valuable competitive differentiators. And the same energy and focus that companies put toward reaching their external audiences needs to go toward reaching and engaging their employees. Heres where strong internal communications can pay big dividends. High-performing companies recognize the significant impact effective internal communication has on their business. Chief among the gains are: Increased productivity. Improved brand trust and company loyalty among employees. Increased company alignment within and between departments and remote loc
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PGi
Published By: Lenovo and Intel     Published Date: Sep 10, 2019
In todays rapidly changing security landscape, you simply cant afford to let your guard down. Studies show that a staggering 4.5 billion records were compromised in the first half of 2018.The total cost of a single data breach is now $3.86 million. Meanwhile, the stealth of recent attacks has increased the time it takes to contain a breach69 days, on average. To investigate how enterprises are responding to these proliferating threats, Lenovo commissioned a global survey of IT decision makers. The following research looks inside the volatile security landscape and shows us why keeping PCs secure today is harder than ever before.
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Lenovo and Intel
Published By: BetterUp     Published Date: Oct 29, 2018
"Workday has grown at a rapid pace since the companys inception. Though this growth was indicative of the companys success, it had an unintended side effect. Workday faced the same challenge experienced by nearly every high growth company: a tension between growth and culture. The company needed a way to bring all of its employees into its values system quickly, and ensure that people leaders were truly growing and leading in alignment with Workdays culture. The company also needed a way to help people leaders newer to management learn and on-ramp quickly, in alignment with the speed of the business. One of the steps Workday took to protect and nurture its special culture was reaching out to BetterUp to try out its leadership coaching. In partnership with Workday, BetterUp introduced an initial pilot program focused on people managers, with the goal of helping Workday support and grow its people leaders in the future."
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BetterUp
Published By: Lenovo - APAC     Published Date: Jul 02, 2019
Your guide to security Dont lose unnecessary time coping with attacks, threats and theft. Lenovo ThinkShield is a comprehensive security portfolio that brings you end-to-end protection. In your solutions guide, youll find out the benefits of ThinkShield, how to ensure your data stays secure, how to keep employees stay safe online and some important statistics on the rise of cyber attacks. Its time to act before your next attack, read the guide to find out what to do next. Read the guide>
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Lenovo - APAC
Published By: Lenovo - APAC     Published Date: Jul 08, 2019
Your guide to security. Dont lose unnecessary time coping with attacks, threats and theft. Lenovo ThinkShield is a comprehensive security portfolio that brings you end-to-end protection. In your solutions guide, youll find out the benefits of ThinkShield, how to ensure your data stays secure, how to keep employees stay safe online and some important statistics on the rise of cyber attacks. Its time to act before your next attack, read the guide to find out what to do next. Read the guide>
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Lenovo - APAC
Published By: Group M_IBM Q3'19     Published Date: Aug 26, 2019
Delegating data security to IT teams does not absolve the responsibility business leaders have to protect data. Forrester Consulting surveyed 150 IT, security, and risk decision makers and examined their approach to protecting their companys critical data and information and communicating data risk to senior business executives. Read this report to gain a better understanding of: ? Who is most accountable to external parties following a data breach ? The importance for business executives to have visibility into data security metrics ? How to overcome challenges to equip business executives with data security information ? When executive level security tools can improve business executives ability to proactively manage data risk
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Group M_IBM Q3'19
Published By: Dell EMEA     Published Date: Aug 28, 2019
When it comes to longevity, nobody can hold a candle to Dell. Not only do our machines have the capability, manageability and security features that are trusted by IT, but they are designed for long lifecycles, thereby reducing waste and recycling costs. Small wonder theyve been around for so long. Thats the past, but what about the futuristic features? Latitude 7400 2-in-1 uses Dells new ExpressSign-in to detect users presence, wake the system in about one second, and scan for facial recognition to log them in with Windows Hello. Users can just sit down at their desk and start working without control-alt-delete or even reaching for the power button. In fact, it is the worlds first PC to use a proximity sensor enabled by Intel Context Sensing Technology. When users step away for a break, Latitude will recognize theyve left and lock itself to preserve battery life and maintain security. Download this whitepaper to learn more about Dell solutions powered by Intel.
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Dell EMEA
Published By: Darktrace     Published Date: Jun 21, 2019
As a prominent US credit union, TruWest was faced with a number of challenges when securing its network and critical digital assets against cyber attackers. With the threat landscape evolving rapidly, and the cost of breaches rising, TruWest security chief, Chris Sprague, discusses how Darktrace gave his team a new way of approaching cyber security.
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Darktrace
Published By: Darktrace     Published Date: Jun 17, 2019
Law ?rms and legal services organizations have faced some of the costliest data breaches in recent years due to ?nancial penalties and the high rate of customer defection following compromise
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Darktrace
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