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Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. Whats more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Limelight Networks     Published Date: Mar 02, 2018
Can your business afford to lose $9,000 per minute? According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a whos who of the technology industry. It seems no one is immune. But when it comes to delivering digital content, downtime isnt the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
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content delivery network, cdn, multi-cdn, multiple cdns, web performance, web acceleration, digital content delivery, mobile delivery
    
Limelight Networks
Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how Audi differentiated its brand experience using web content and digital asset management capabilities in Adobe Experience Manager
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.
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adobe, audi, audi cars, adobe marketing cloud, audi website, latest innovation, brand experience, head of brand portal
    
Adobe
Published By: Oracle     Published Date: Oct 29, 2015
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with todays business buyers.
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oracle, aberdeen convergence brief, b2b, b2c commerce, networking, knowledge management, enterprise applications
    
Oracle
Published By: Limelight     Published Date: Feb 16, 2018
When it comes to delivering digital content, downtime isnt the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questions. In this paper well explore the 5 things you should know about multi-CDN in order to determine if it might make sense for your business.
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content delivery network, cdn, multi-cdn, multiple cdns, website performance, website acceleration, digital content delivery, mobile delivery
    
Limelight
Published By: Oracle     Published Date: Mar 15, 2016
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with todays business buyers.
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Oracle
Published By: CA Technologies     Published Date: Jan 26, 2015
The ability to apply software to strategic advantage is the de? ning technology theme of this decade. This is not just an IT issue. It is a business imperative. Every business is in the software business. In some industries, the number of software jobs has doubled over the past ? ve years. JP Morgan Chase has more software developers than Google and more technologists than Microsoft. If you think your company isnt in the software business, youre wrong. Airlines, oil companies, telecommunications providers all are using applications to attract customers and gain a competitive advantage. With the ubiquitous adoption of mobile devices, a whole new platform for application and content delivery is evolving. With their colorful, interactive, intuitive user interfaces, always-on global connectivity, sensing capabilities such as GPS and device orientation and their ability to connect with users through personalized con? guration options, mobile is truly the de? ning platform of the applicat
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enterprise mobility management, mobile devices, software, competitive advantage, strategic requirement, wireless, enterprise applications
    
CA Technologies
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walkers blog series continues her insights about Digital Transformation and spotlights how Ciscos Marketing and Communications team is using technology to transform their function. Excerpt: Todays marketers are delivering more and more content digitally, but to be effective that digital content cant just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy
    
Cisco
Published By: Limelight Networks     Published Date: Feb 21, 2018
Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). In some cases, using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But how do you know if a multi-CDN strategy is right for your business? This free Guide will help!
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Limelight Networks
Published By: Lucidworks     Published Date: Aug 24, 2016
Download this eBook to learn how to optimize enterprise search and increase search relevancy using content, context, and the crowd to build better search applications.
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search engine optimization, seo, search relevancy, search applications, search intention, ecommerce search
    
Lucidworks
Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeens Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy and its paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
Youll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
All native and transitioning media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
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Larsen & Toubro Infotech(LTI)
Published By: Wasabi     Published Date: Nov 13, 2018
In this case study, read about how one major broadcaster discovered a whole new solution for accessing their archived content and saved a lot of money in the process. Needing on-demand access to archived promotional content this broadcaster was using both on-premise storage and off-promise tape storage with disappointing results. Seeking an alternative they looked to the cloud and Amazon S3. But before they could pull the trigger their media management company Acembly introduced them to Wasabi. It was a game changer. Wasabis Hot Cloud Storage is 80% cheaper and 6x the speed of even Amazons fastest offering. Plus, theres free unlimited egress which is crucial for companies with unpredictable content needs. Download the case study to see how Wasabis revolutionary cloud storage technology is changing the possibilities for broadcasters and how they access their content.
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Wasabi
Published By: Limelight     Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
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limelight, networks, content marketing, content, marketing, best practices, marketing strategies, marketing solutions
    
Limelight
Published By: IBM     Published Date: Jul 28, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting.
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ibm, commerce, analytics, business insight, business analytics, business advisor, commerce data, predictive analytics
    
IBM
Published By: IBM     Published Date: Nov 10, 2016
Todays Digital Business needs a strategy for business content one that spans the creation, capture, activation and analysis of it which assures security, compliance with regulations, and minimizes risk. This session will confront content chaos and its impact on business agility. We will share stories from IBM customers who are using business content solutions to deliver on the promise of the Digital Business today. Many are using ECM Centers of Competency to bring together all stakeholders in the business to create a unified vision for information management across all departments and all forms of data and content, whether on-premises, mobile, or in the cloud.
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ibm, analytics, ecm, digital business, enterprise applications
    
IBM
Published By: IBM     Published Date: Jan 20, 2017
Banks have been using ECM for years, capturing, archiving and discovering documents. Some banks have adopted capture capabilities to digitize content for faster and easier access to content. Todays leading banks are using content management systems that leverage cloud, mobile and analytics to deliver superior customer interactions. Watch this short video to learn how todays leading banks are applying new ECM capabilities that help provide consistent customer experiences across all channels.
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ibm, ecm, analytics, smarter content, ecm for banking, enterprise applications
    
IBM
Published By: Flexential     Published Date: Jul 17, 2019
This webinar recording led by Flexential V.P. of Network Services Tim Parker and 451 Research Senior. V.P. of Research Kelly Morgan examines how companies are using edge facilities to control and manage content. Parker and Morgan present strategies for solving latency and security concerns, along with use cases from companies using facilities at the edge to get the most from their data without breaking the bank.
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Flexential
Published By: Realtime Publishers     Published Date: Jul 21, 2011
Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.
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realtime publishers, content marketing campaign, it lead generation, software evaluations, drive software downloads, lead nurturing, content mapping, software technology marketing
    
Realtime Publishers
Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who dont know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You cant reach them using personas, content marketing, or retargeting so how do you find buyers whove never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior, contact management, information management
    
GrowthIntel
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