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Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll
Published By: Crownpeak     Published Date: Jun 30, 2016
This Forrester report outlines the steps customer experience (CX) professionals must take to optimize and continuously improve their digital customer experiences.
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customer experience, digital customer experience governance, digital customer experience, digital quality management, digital governance, best practices, forrester research, dqm, digital experience, digital touchpoints, digital marketing, online marketing, business analytics, business intelligence, web development
    
Crownpeak
Published By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cisions Media Research Team, Cisions State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile, multiplatform
    
Cision
Published By: LiveHive     Published Date: Feb 16, 2016
When building out a sales organization and sales process, one of the most critical success factors is having a well-aligned, collaborative Inside Sales and Field team. Join Ledi Imeraj, Senior Sales Executive, LiveHive, who has led and mentored sales professionals for several years, as she shares best practices on Inside Sales success in supporting the Field.
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livehive, collaboration, inside sales, sales process, best practices, business activity monitoring, business integration, business process management
    
LiveHive
Published By: Blue Coat Systems     Published Date: Apr 05, 2012
This Webcast , discusses how hybrid web security can tackle these tough challenges. Hear pros and cons of various deployment options and key considerations for even the most cloud-hesitant security professionals.
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blue coat, wan optimization, secure web gateway, malware, defenses, security, attacks, threats, application performance monitoring, enterprise applications
    
Blue Coat Systems
Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, youll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how theyre reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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marketing, performance marketing, programmatic advertising, coordinated marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how theyre reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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performance marketing, programmatic advertising, coordinated marketing, marketing funnel
    
AdRoll
Published By: Hewlett Packard Enterprise     Published Date: Mar 29, 2017
Join this dynamic LinkedIn group to be part of the cyber-security education conversation to gain an understanding for the best practices to improve security. Learn why HP says 64% of IT managers believe their printers are infected with malware, but only 45% of those IT professionals consider printers to be a medium or high risk vulnerability. The first responsibility of IT professionals is to make sure their companys information is secure and today any device can become an access point threat. Printers and MFPs can be the Achilles Heel of any cyber-security plan and are a goldmine for hackers looking to steal pertinent information. Join the conversation and learn whats necessary to protect your company.
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hewlett packard, printer security, information technology
    
Hewlett Packard Enterprise
Published By: NEC     Published Date: Aug 12, 2014
Without a doubt, performance is the database professionals number one concern when it comes to virtualizing Microsoft SQL Server. While virtualizing SQL Server is nothing new, even today there are some people who still think that SQL Server is too resource-intensive to virtualize. Thats definitely not the case. However, there are several tips and best practices that you need to follow to achieve optimum performance and availability for your virtual SQL Server instances. In this whitepaper, youll learn about the best practices, techniques, and server platform for virtualizing SQL Server to obtain the maximum virtualized database performance. In this white paper, youll learn about the best practices, techniques, and server platform for virtualizing SQL Server to obtain the maximum virtualized database performance.
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sql, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor, server virtualization, productivity, data center design and management, data center
    
NEC
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
BrightWave Marketing designed and executed a remarketing email campaign to help CoreNet Global, the world’s leading professional association for corporate real estate and workplace executives, promote its Annual Summit. Read this case study to find out about the changes made and their results.
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brightwave, email marketing, event marketing, conference, conferences, registrations, register, registration
    
BrightWave Marketing
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
In August 2007, EmailStatCenter.com launched its First Annual State of Email Metrics survey. Approximately 55% of respondents were from client side and 45% from agencies or ESPs. Download this study to find out what the email professionals want and need in the coming years.
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brightwave, email, ctr, click through, click-thru, conversion, email marketing
    
BrightWave Marketing
Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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branding, emerging marketing, press release marketing, blog marketing, blogging, social media, public relations, cymfony
    
Cymfony
Published By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag, web logs, log files, server logs, server log files, log-file analysis, web metrics, on demand reporting, real time data, real-time reporting, data collection, statistics analysis, business metrics
    
VisiStat
Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff, hire, leader, arial, arial software, graphic designer, deliverability, newsletter, enewsletter, e-newsletter, email design
    
Arial Software
Published By: Omniture     Published Date: Jun 27, 2007
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.
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sem, search engine marketing, bid management, keyword selection, ppc, pay per click, pay-per-click, omniture
    
Omniture
Published By: Schneider Electric     Published Date: Jun 07, 2019
While enterprises continue to own and operate in-house datacenters, their use of colocation and other outsourcing services is growing fast. Demand for colocation and wholesale datacenters, with their readily available space and power, their professional operations teams and, increasingly, their rich connectivity and value-added offerings, has never been stronger. 451 Research forecasts that the operational square footage of the global colocation and wholesale sector will grow at a healthy 7% CAGR from 2017 to 2020.
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data centers, outsourcing services, schneider electric, colocation data center, data center market
    
Schneider Electric
Published By: IBM     Published Date: Aug 21, 2008
For a growing business, it’s increasingly difficult to integrate technological solutions and services to improve service management. So various frameworks have been created to help today’s IT professionals optimize their use of technology in managing IT processes. The third version of the Information Technology Infrastructure Library (ITIL) provides the latest set of process best practices for any service management improvement effort.
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ibm, ibm mi, ibm grm, itil, service management, it management
    
IBM
Published By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
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seo, search marketing, search engine optimization, seo firm, seo firms
    
iDirect
Published By: Metafuse     Published Date: Sep 26, 2007
In speaking with project managers, directors of operations, vice presidents of professional services, chief financial offers, and other project team members every day, we hear familiar stories repeatedly and there are some trends, or commonalities. This document outlines five of the most common project management challenges.
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project management, document management, project planning, project, enterprise resource planning, erp, planning, metafuse, project insight
    
Metafuse
Published By: PassGo     Published Date: Oct 23, 2007
Looking at IT security history, the bad guys were always far more sophisticated than the people who tried to stop them. Even if companies or the government could conceive of IT security it was almost impossible to achieve it because of the lack of knowledgeable security professionals out there and the lack of security protection tools in the marketplace.
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risk assessment, hacker, hackers, hacker detection, cyber crime, cybercrime, cybercrimes, intrusion, intrusion prevention, intrusion detection, network security, azoogle, azoogle ads
    
PassGo
Published By: Preventsys     Published Date: Aug 21, 2009
This paper is a synopsis of the presentations given at the Preventsys "CISO Breakfast Series," a succession of seminars given across North America in January and February 2005. The speakers for each breakfast consisted of security professionals and executives who provided their views on how to more effectively align information security with business initiatives.
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network security, intrusion prevention, security management, business management, information management, data security, preventsys, security, authentication
    
Preventsys
Published By: Preventsys     Published Date: Aug 21, 2009
Security professionals are constantly being asked to justify every security project. Security risks can often be difficult to measure and even more difficult to understand by people outside the department. The key to demonstrating improvement is to translate security information into business terms.
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security, metrics, business metrics, security management, information management, aligning, alignment, business integration, preventsys
    
Preventsys
Published By: Reactivity     Published Date: Aug 21, 2009
The vast majority of IT professionals and business people agree that security is the leading concern for SOA and XML messages and most quickly realize that SSL is limited by not providing content security, auditability or reliability. This paper will discuss how to extend SOA beyond the perimeter through high performance.
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soa, web services, xml, service oriented architecture, service-oriented architecture, soa security, xml security, security performance, reactivity, data management, web service security, web service management
    
Reactivity
Published By: TopLayer     Published Date: Aug 21, 2009
This white paper is intended for Information Security and Information Technology professionals interested in understanding Zero-day Attacks, the various protection schemes available today and how Top Layer Network's Intrusion Prevention System (IPS) solutions provide the best mechanisms for protection from these types of attacks.
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network security, intrusion prevention, ips, cso, server protection, toplayer, top layer, security, hacker detection, internet security, security management
    
TopLayer
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