personalization program

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Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySkys SmartVideo platform to achieve Coxs online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: Bronto     Published Date: May 31, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What youll learn: How flexibility in choosing the number and time to send emails can increase engagement. What to look for in the segmentation and personalization of cart recovery emails. How A/B testing can take your cart recovery program to the next level.
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sales, customer, consumer, revenue, recovery
    
Bronto
Published By: Monetate     Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide youll learn how Monetates testing, segmenting and optimization program helps travel and hospitality companies: Recognize visitors and customers across devices to deliver connected experiences. Optimize bookings funnels to raise bookings conversion rates and revenues. Segment customers to deliver truly customized content. Decrease the customers time to purchase by serving the right trip, excursion or reservation.
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Monetate
Published By: Bronto     Published Date: Feb 01, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What youll learn: How flexibility in choosing the number and time to send emails can increase engagement. What to look for in the segmentation and personalization of cart recovery emails. How A/B testing can take your cart recovery program to the next level.
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sales, cart recovery, online shopping, retail
    
Bronto
Published By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development, customer engagement
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. Thats why personalization is critical to help you meet your business and website goals.
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development, customer engagement
    
Evergage, Inc.
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