personalization

Results 26 - 50 of 278Sort Results By: Published Date | Title | Company Name
Published By: WNS     Published Date: Jun 21, 2017
E-commerce which till a few years back was of peripheral significance to the CPG industry is now one of the biggest drivers of change and innovation in the sector. The numbers representing growth are quite staggering with McKinsey1 believing that the online space will account for anywhere from 10 to 30 percent of total industry sales growth in the next five years. This equates to a market opportunity of USD 15 Billion to USD 50 Billion. Given how digital is impacting every part of the CPG value chain, companies need to be awake to the emerging trends as they can potentially have a make or break effect. This article discusses key trends that will define the CPG space in days to come.
Tags : 
ecommerce, cpg companies, personalization, market mix modeling, digital media, integrated it infrastructure, predictive demand, agile supply chain
    
WNS
Published By: Monetate     Published Date: Sep 30, 2014
Personalization. Its about the hottest topic out there for digital marketers. If youre going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuablenot always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : 
personalization, customer retention, customer loyalty, digital marketers
    
Monetate
Published By: Evariant     Published Date: Nov 20, 2018
As the healthcare landscape continues to move toward a customer-centric approach, theres a lot healthcare can learn from retail. More specifically, lessons from retail call centers offer the healthcare sector best practices to provide better personalization in their engagements with consumers and patients before and after clinical encounters. This guide explores three ways retail call centers provide experiences that healthcare leaders can incorporate to provide the personalization needed to impact consumers in todays evolving healthcare marketing landscape.
Tags : 
patient engagement, call center, healthcare crm, patient experience, patient acquisition, healthcare transformation
    
Evariant
Published By: Progress     Published Date: Mar 06, 2017
Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
Tags : 
website development, website personalization, web content management, content management systems, software development
    
Progress
Published By: Progress     Published Date: Oct 09, 2017
Tailoring experiences for customers is critical to make your business standout. Customization works well for organizations that want to enhance their standard customer experience but dont have the necessary tools or strategy for in-depth personalization. Learn about the 5 best practices for customizing websites and the 5 biggest challenges marketers face while customizing their websites.
Tags : 
    
Progress
Published By: Progress     Published Date: Oct 09, 2017
One of the biggest buzzwords for marketers over the past several years is personalization. When discussing this concept, people often use the terms personalization and customizationinterchangeably. Not clearly understanding the differences may explain why some businesseshave difficulty implementing better experiences for their customers.
Tags : 
    
Progress
Published By: Progress     Published Date: Oct 09, 2017
Get a step ahead, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization. There are many ways to put your companys data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and youll find living proof that data is a resource that helps build a digital empire. Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
Tags : 
    
Progress
Published By: RedPoint Global     Published Date: May 11, 2017
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
Tags : 
customer retention, customer experience, real-time personalization, customer insights
    
RedPoint Global
Published By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers arent implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Tags : 
customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
    
RedPoint Global
Published By: Oracle CX     Published Date: Oct 30, 2017
"Nothing is more profitable than a loyal customer. They buy more, they refer others to you, they will take a chance on new products, and they will forgive the (occasional) mistake. But most companies do not have the tools needed to foster loyalty and higher lifetime value. Download this guide to see how to build a loyalty program that goes beyond personalized email blasts and quickly creates the right loyalty program for all your different customer types. "
Tags : 
technology, customer loyalty, lifetime value, referral
    
Oracle CX
Published By: Bluecore     Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers relationship with your brand. But we dont need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start. Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
Tags : 
    
Bluecore
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Todays Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
Tags : 
    
Oracle Marketing Cloud
Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
Youll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
Tags : 
personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
Published By: IBM     Published Date: Feb 22, 2016
This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
Tags : 
ibm, data, customer, mdm, customer interactions, personalization, enterprise applications, data management
    
IBM
Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : 
web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : 
web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Neustar Information Services introduces you to the buying behaviors and patterns of todays insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : 
web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : 
web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization
    
Neustar
Published By: iGoDigital     Published Date: Feb 26, 2013
Leverage the data you gathered this holiday season to build long-terms relationships with your holiday shoppers.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital
Published By: iGoDigital     Published Date: Feb 26, 2013
Learn how personalized product recommendations can maximize average order value, increase conversions and create 1:1 relationships with your shoppers.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital
Published By: iGoDigital     Published Date: Feb 26, 2013
Its a marathon and a sprint. Learn how to capture your customers interest from the beginning while continuing to add value from discovery through post-purchase.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital
Published By: iGoDigital     Published Date: Feb 26, 2013
Make your site noise cancelling. An engaged customer stays on your site longer and is less prone to distractions. See how improving engagement metrics drives conversions and builds relationships.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital
Published By: iGoDigital     Published Date: Feb 26, 2013
Play pin the tail without the blindfold. Leverage the power of 1:1 communication. Five steps to make your email more relevant, engaging and effective.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital
Published By: iGoDigital     Published Date: Feb 26, 2013
Learn how Guided Search delivers personalized search results directly from the search box, guiding your customers to the most relevant product pages with less clicks.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital
Published By: SAP     Published Date: Nov 04, 2015
This report examines the challenges associated with the practice of contextual marketing. It is based on a series of interviews with experts and practitioners.
Tags : 
sap, contextual marketing, personalization, marketing messages, creative challenges
    
SAP
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.