personalization

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Published By: Marketo     Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketos Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
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digital advertising, cross-channel, multi media
    
Marketo
Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
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postup, email personalization, personalization, email content, email marketing strategies, behavioral marketing, email marketing trends, blended content strategy
    
PostUp
Published By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
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forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience, user experience, emerging marketing, internet marketing, web content management, wcm, crm, customer care
    
Crownpeak
Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience, customer lifecycle, personalization, web content management, wcm
    
Crownpeak
Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
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crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design, wcm, web content management, personalization
    
Crownpeak
Published By: Crownpeak     Published Date: Sep 08, 2015
The Race to Personalization - 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy!
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crownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi, web experience, customer experience
    
Crownpeak
Published By: Crownpeak     Published Date: Sep 21, 2016
In this Forrester Research report, you'll learn: - How regulated industries can personalize web experiences without risk - Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance - How to assess whether a CMS vendor can meet your complex r
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crownpeak, forrester, forrester research, web experience, contextual, online customer experience, personalization, web content management, digital experience management, compliance
    
Crownpeak
Published By: LiveHive     Published Date: Feb 16, 2016
Recent studies have shown that the lack of integration between sales and marketing systems can cause the biggest gap between top sales performers and under-achievers. Yet less than 1 out of 10 B2B companies report good alignment between sales and marketing organizations, according to Sirius Decisions. Download the white paper How Top Performing Companies Drive Sales and Marketing Alignment to learn more about how content personalization, analytics, and process automation can help you build a stronger relationship between sales and marketing.
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livehive, sales productivity, integration, marketing, b2b, sales process, best practices, business management, business process automation, business process management
    
LiveHive
Published By: LiveHive     Published Date: May 26, 2016
Using a multi-touchpoint strategy with automated email and call scheduling, sales organizations can quickly reach more prospects to maximize outreach efforts and improve connection rates. Download LiveHive's latest eBook to learn the five essential elements needed to implement and manage an effective multi-touchpoint sales strategy.
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sales strategy, b2b sales, sales tools, multi-touch strategy, multi-touchpoint strategy, sales acceleration, email personalization, automated emails, qualification, conversion rate, connection rate, sales email templates, email analytics, sales intelligence, quality connects, engagement analytics
    
LiveHive
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to send exceptionally relevant emails and boost engagement with the most powerful technology for email marketers.
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machine learning for marketers, marketing automation, email marketing, content analytics, content personalization, email personalization, dynamic email content, predictive content, predictive marketing, contextual marketing, business analytics, content management system, content management
    
Boomtrain
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
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audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization, behavioral data, anonymous users, best practices
    
Boomtrain
Published By: Boomtrain     Published Date: Mar 29, 2016
CBSi's VP of Product and Thrillist's VP of Technology discuss their strategies for boosting engagement and driving reader loyalty.
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audience development, user engagement, audience engagement, audience retention, user retention, media analytics, content analytics, content personalization, email personalization, web personalization
    
Boomtrain
Published By: CrowdCompass     Published Date: Jul 20, 2017
You know you need a mobile event app, but choosing the right one can sometimes be a tricky, painstaking process. Ranging from freemium/low-cost solutions to full capability, multi-event apps, determining what you need for your conferences, tradeshows, incentive events, meetings, and more is no easy task. Let us help. Download our free eBook: Simple Questions for Success The Definitive Guide to Selecting a Mobile App and find the awesome event app of your, and your attendees, dreams.
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mobile app, event app, easy planning, social media integration, social media, networking capabilities, mobile event app, return on investment, mobile personalization, mobile networking, mobile interaction, mobile security, data privacy
    
CrowdCompass
Published By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
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act-on, email guide, email campaigns, mobile emails, mobile devices, personalization, personal content, business intelligence
    
Act-On
Published By: Offermatica     Published Date: Jan 03, 2007
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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conversion analysis, content personalization, lead generation
    
Offermatica
Published By: Bluestreak     Published Date: Jan 22, 2007
"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
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personalization, content personalization, email marketing, newsletter design, dynamic emails
    
Bluestreak
Published By: Response Media     Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
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customer email, rich media, mobile advertising networks, content personalization, instant messaging marketing, podcast marketing, behavioral marketing
    
Response Media
Published By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
    
eROI
Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting
    
[x+1]
Published By: Scene7     Published Date: Feb 05, 2007
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
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e-commerce, ecommerce, e-commerce software, content personalization, content development, user-centered design, online store, store, sell online, scene7, scene 7
    
Scene7
Published By: SitePal     Published Date: Jul 02, 2007
Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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conversion analysis, landing page, landing pages, content personalization, ecommerce, e-commerce, e-business, live support, help desk, online assistance, avatar, online help, web site, sitepal
    
SitePal
Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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email marketing, personalization, customization, personalize, customize, broadvision, customer interaction service, customer relationship management, customer satisfaction, customer service, marketing automation, sales & marketing software, sales automation, corporate portals, customer experience management
    
Clearvale by BroadVision
Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso, marketing automation, sales & marketing software, sales automation
    
Gold Lasso
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
Tags : 
neolane, segmentation, romi, emarketing, branding, personalization, sms
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Listen, assess, interact. This is the social media mantra that is generally accepted by many thought leaders in the space.
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neolane, segmentation, romi, emarketing, branding, personalization, sms, customer engagement
    
Neolane, Inc.
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