people based marketing

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Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the timeand the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics arent delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere its on the tip of everyones tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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Oracle
Published By: Silverpop     Published Date: Jun 15, 2012
People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop
Published By: Signal     Published Date: Nov 09, 2016
Learn how to take the guesswork out of targeting, eliminate wasted ad spend and ultimately increase conversions.
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signal, marketing, people-based marketing, conversions, brand experience
    
Signal
Published By: Signal     Published Date: Nov 09, 2016
With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.
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signal, marketing, people-based marketing, identity graphs, id graphs, cross channel
    
Signal
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. Well provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: How? How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? Well then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
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