marketing

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Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Its time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, well cover how: Blockchain will become a greater core component of marketing. Display advertising as we know it will finally die. Cross-device identification will become a necessary part of omnichannel marketing. Voice re-emerges as a distinct channel and internet interface. All marketing will be done in real time.
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Emarsys - APAC
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isnt just another buzzword you can ignore. In fact, todays most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, youll learn: How email can serve as the foundation of your omnichannel strategy How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it How to apply a step-by-step roadmap to your brands pursuit of omnichannel excellence
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Emarsys - APAC
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. Its a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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Emarsys - APAC
Published By: Uberall     Published Date: Apr 12, 2019
Your store locator is a critical component on your website; its the moment of truth when an online shopper becomes an offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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locator, uberall, store locator, location marketing, local listings
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Congratulations on having a location marketing or geo-marketing platform! By focusing on optimizing your brand footprint you are probably ahead of the curve in your industry. But how far ahead? Your competitors have caught on to location marketing by now, and the clock is ticking. You need to take your game to the next level.
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uberall, location marketing, geo-marketing plattform
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
New data from Google reveals that 5 out of every 10 consumers who search online locally for goods and services will visit a store within 24 hours. If your business does not have a strong online presence locally, a large portion of good fit consumers who are motivated to buy products or services you supply are potentially visiting your competitors stores.
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guide, uberall, location marketing, mobile search, local seo
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Driving store revenues through Digital Location Marketin
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engage, reviews, review management, reputation management, uberall, retail, location marketing
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Driving store revenues through Digital Location Marketing
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engage, reviews, review management, reputation management, uberall, review management, reputation management, customer feedback, local pages, ropo
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Ein Online-Filialfinder ist einer der wichtigsten Bestandteile Ihrer Website. Er sorgt dafr, dass Online-Suchende zu Offline-Kunden werden. Die Voraussetzung: Ein optimales Nutzererlebnis. Wir haben die 10 Schlsselfaktoren zusammengestellt, die Ihren perfekten Filialfinder ausmachen.
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locator, uberall, store locator, location marketing, local listings, filialfinder, lokale standortseiten, ropo
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Die wichtigsten kommerziellen Feiertage fr Ihren Marketing-Kalender Location-Marketing-Taktiken fr die Feiertage Expertentipps, mit denen Sie sich von Ihren Mitbewerbern abheben knnen berblick ber die neuesten Location-Marketing-Tools und -Technologien
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listings, engage, uberall, industry insights, google my business, location marketing, local seo, local search, seasonal marketing, location pages, local listings, holiday guide, saisonales marketing
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Le store locator est une fonctionnalit incontournable de votre stratgie Web-to-Store : il convertit efficacement vos recherches en ligne en ventes hors ligne. Et bien quil puisse sembler tre un outil relativement simple et fonctionnel, plusieurs facteurs peuvent littralement rvolutionner lexprience utilisateur et dmultiplier vos conversions. Uberall vous donne les cls dun store locator optimis : pour que vos clients vous trouvent - chaque fois.
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locator, uberall, store locator, location marketing, local listings, pages locales, ro-po
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
La puissance du marketing digital local au service de vos magasins
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uberall, retail, location marketing, marketing digital local, shopping digital, local marketing cloud
    
Uberall
Published By: Oracle     Published Date: Jun 04, 2019
Data is central to marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. Read how to address data ethics and management in your organisation. Marketings top priority is to enforce technologies enabling real time data insights to drive instant, personalised CX. Meanwhile, only 30% of CMOs say they have data visualisation dashboards to analyse specific sets of data. Read the findings
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Oracle
Published By: Uberflip     Published Date: Jun 11, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating exponentially more content in an effort to reach and influence their buyers. But even with this proliferation of content, marketers everywhere still struggle to leverage their content to win and retain customers.
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Uberflip
Published By: Canon Solutions America     Published Date: May 24, 2019
Tired of posting to Facebook and getting no business in return? Learn what youre doing wrongand what to do insteadin this 4-part guide by John Foley, Jr., ranked 15th most influential Chief Marketing Officer on social media by Forbes magazine
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Canon Solutions America
Published By: Domo APAC     Published Date: Mar 04, 2019
Ciscos marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Ciscos marketing team plaudits and several industry awards View Domos privacy policy
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Domo APAC
Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
    
Acxiom Corporation
Published By: FICO EMEA     Published Date: May 31, 2019
: FICO commissioned an independent research study by TM Forum to look at how global telecommunication providers are using (and plan to use) machine learning and advanced analytics to improve the customer experience in credit risk and beyond. This in-depth report includes key insights from a global survey as well as executive interviews with leading communication service providers such as Telstra, Vodafone, Sky, Globe Telecom, and BT on their vision for leveraging artificial intelligence to stop fraud, better engage customers across channels, improve risk management, and drive collection results. Read this report to understand: o What CSPs see as the biggest drivers for deploying advanced analytics over the next two years o How and where BT, Globe Telecom, Vodafone UK, Sky and Telstra are using analytics, from marketing through origination o The opportunities and pitfalls around financing devices as opposed to or in addition to subsidising them o The scope for analytics to improve c
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csp, advanced analytics, telco, improve credit risk, reduce fraud loss
    
FICO EMEA
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
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content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion, sharepoint, filenet, documentum, ecm, opentext, archive, assets, digital assets, networking, it management, knowledge management, enterprise applications
    
Adlib Software
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