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Published By: Influitive     Published Date: Nov 04, 2015
Create B2B customer relationships that last a lifetime -- and deliver topline value
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advocate marketing, influitive, b2b, strategy, crm, forrester research, business intelligence
    
Influitive
Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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cms, content, strategy, best practices
    
Act-On
Published By: AdRoll     Published Date: Jul 11, 2017
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.
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marketing attribution, adroll, marketing strategies, efficiency
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: Schneider Electric     Published Date: Feb 12, 2018
Technology is infiltrating K-12 classrooms at a rapid clip as educators find new ways to employ computing devices and online resources to improve education and learning. Overall, the global market for education-related technology, services and content is expected to grow from $193 billion in 2016 to $586 billion in 2021, a compound annual growth rate of nearly 25%, according to the market research firm Research and Markets.
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Schneider Electric
Published By: IBM     Published Date: Mar 11, 2008
Regardless of what department you work in, it is business critical to ensure that your team members have easy and ready access to the latest information and project team members. Whether you work in sales, marketing, human resources, research and development, or any other functional area, you need a centralized virtual place where all of your team members can collaborate in realtime, share ideas and documents and be more productive online.
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ibm, corporate portal, portal, portals, ep campaign, collaboration, corporate portals, document management
    
IBM
Published By: Symantec     Published Date: Jun 12, 2008
An effective email management solution is essential for organizations in today's litigious environment. Learn more from Gartner research about the market and top vendors providing active archive solutions today. Download this research study to learn more.
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symantec, email management, email archiving, archive, archiving, storage, storage management
    
Symantec
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry, enterprise applications
    
Customer Chemistry
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
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customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data
    
Customer Chemistry
Published By: InsideCRM.com     Published Date: Dec 28, 2007
So your midmarket company has done its research and has settled on what you feel is the perfect ERP (Enterprise Resource Planning) solution? Not so fast. Before you sign on the dotted line, consider these 12 key points to ensure you're making the best possible decision.
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erp, enterprise resource planning, erp solution, erp software, erp vendor, erp provider, vendor selection, erp vendor selection
    
InsideCRM.com
Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google
    
Mediative
Published By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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china, asia, international, baldu, chinese, chinese government, culture, cultural influence
    
Mediative
Published By: Clarity Quest Marketing     Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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clarity quest marketing, testimonials, branding, research, word-of-mouth, pay-per-click, cross promotion, customer satifaction
    
Clarity Quest Marketing
Published By: Orbitform Group     Published Date: Jan 07, 2009
A common problem related to these costs of weld quality is that they are often hidden, overlooked, or known but hard to resolve. In the worst case (and most common case) these costs of quality are simply accepted. Does that sound absurd? Yes, but it’s true. Market research revealed two items of significance; 1) most companies experience these costs and 2) these companies would take steps to prevent or reduce these costs if they could.
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orbitform, automated welding cells, weld quality, cost of weld quality, it management, enterprise applications, platforms, storage
    
Orbitform Group
Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
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lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar
    
GoToWebinar
Published By: SAS     Published Date: Apr 29, 2013
Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS.
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sas, marketing operations management, institute for international research, iir, chetan saiya, assetlink experience
    
SAS
Published By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
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social media marketing, research paper, best practices
    
Gleanster
Published By: Evolution of List Rental Fulfillment     Published Date: Jun 24, 2011
Mailing lists are the lifeblood of direct mail marketing, but they are rented through an outmoded process that wastes time and money. This research explores the list and data acquisition process.
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list industry, direct marketing, mailing lists, service bureau, integration
    
Evolution of List Rental Fulfillment
Published By: Citrix Systems     Published Date: Oct 08, 2012
New business requirements are transforming the demands placed on IT. To operate effectively in today's fast-paced global environment, organizations need to be able to get work done anywhere, anytime, by any type of worker to achieve the best results. This is the context for the rise of workshifting-the practice of moving work to the most optimal location, time and resources.
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citrix, workshifting, optimal location, virtualization, resources, technology, employee performance, desktop management
    
Citrix Systems
Published By: Gleanster Research     Published Date: May 15, 2013
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
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Gleanster Research
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content
    
Adobe
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
    
Crowdtap
Published By: HP and Intel ®     Published Date: May 02, 2013
This paper summarizes and evaluates the prevalence and efficacy of data center virtualization deployments, as well as the hardware that supports them. The conclusions drawn from this report are based on analysis of both quantitative market research and two qualitative interviews with a CIO and CTO in healthcare and finance, respectively. Each customer, referred to ESG by Hewlett-Packard (HP), had extensive experience deploying both server and desktop virtualization. The goal of the study was to determine the IT and business drivers to adoption of virtualization technologies, the expected and realized benefits, ensuing infrastructure decisions, future outlook of the data center, and best practices for deployment.
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HP and Intel ®
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