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Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
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email marketing, marketing automation, marketing solutions, automation solutions
    
Act-On
Published By: Fisher Investments     Published Date: Sep 29, 2010
If you have a $500,000 portfolio, you should download the latest report by Forbes columnist Ken Fisher. This must-read report includes his latest stock market forecast, plus research and analysis you can use in your portfolio right now.
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fisher investments, stock market, outlook, finance, forbes, fisher, economics, portfolio
    
Fisher Investments
Published By: Cisco     Published Date: Nov 18, 2015
Mobile devices have brought advancements to virtually all aspects of modern life and have had transformative effects on businesses spanning all industries. However, the positive business effects that can be brought about by mobility and "going digital" are not enjoyed as frequently within small and midsize businesses (SMBs) as they are within larger organizations. While potential benefits are there, small and midmarket organizations may have fewer resources available and can find difficulty in realizing the full value of the enterprise mobility infrastructure. Often, organizations find themselves having to make trade-offs between richness of functionality and available resources. The following questions were posed by Cisco to Nolan Greene, research analyst with IDC's Network Infrastructure group, on behalf of Cisco's SMB customers.
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cisco, idc, mobility, network, smbs, networking, wireless
    
Cisco
Published By: Cisco     Published Date: Apr 04, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise WLAN solutions, during both the short term and the long term.
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cisco systems, idc marketscape, worldwide enterprise wlan, vendor assessment, idc study, wlan solutions, networking, it management, wireless, data management
    
Cisco
Published By: HubSpot, Inc.     Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
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hubspot, search, sem, search engine marketing, marketing sherpa, email lists, lead generation, demand generation, sales process, social media
    
HubSpot, Inc.
Published By: HubSpot, Inc.     Published Date: Apr 19, 2010
HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
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hubspot, rich media, twitter, facebook, blogging, graphs, marketing, ppt, research, inbound, outbound, direct, budgets
    
HubSpot, Inc.
Published By: Rapid7     Published Date: Jan 10, 2013
In a January 2012 market research study, 71 percent of the businesses surveyed said that mobile devices have caused an increase in security incidents.
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security, network security, cloud, mobile, cloud, byod, mobile computing, mobile workers, smart phones, wifi, wireless application software, wireless communications, wireless hardware, wireless infrastructure, wireless security, application integration, application performance management, best practices, desktop management
    
Rapid7
Published By: SPSS     Published Date: Jun 30, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making, enterprise applications
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making
    
SPSS, Inc.
Published By: SAS     Published Date: Feb 09, 2016
This report from Chartis provides an independent evaluation and description of leading practices from SAS as well as its competitive position in the market using the Chartis RiskTech Quadrant for Enterprise Stress Testing Systems. This report also includes a brief look at: The demand side trends outlining key business and regulatory challenges. The supply side focusing on the technology landscape for enterprise stress testing. The RiskTech Quadrant uses a comprehensive methodology of in-depth independent research and a clear scoring system to explain which technology solutions meet an organizations needs. Chartis considers SAS to be one of the leading vendors of enterprise stress testing systems for the financial services industry.
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sas, chartis, enterprise stress testing system, best practices, it management, wireless, knowledge management, data management
    
SAS
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have woken up to consumers who have the power to express their views anytime and anywhere. Social is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. Its fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what weve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends, business value, social media, integration of social marketing, social networks, enterprise applications
    
Spredfast, Inc.
Published By: Symantec     Published Date: Aug 09, 2013
Anti-virus software is a crucial piece of any organizations security strategy. However, sifting through the marketing hype and finding the product that truly delivers the best security can be challenging. This independent research report on enterprise anti-virus protection tests five of todays best-known anti-malware products to help your organization evaluate which would work best in your enterprise. View now to uncover who came out on top when tested upon accuracy, protection, false positives, and more.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec
Published By: Arbor Networks     Published Date: Mar 06, 2013
According to Infonetics Research, the DDoS market is being driven by high visibility attacks, Internet traffic growth, enterprise, mobile and managed security services demand. Learn more with this Infonetics Research report on DDoS.
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arbor networks, ddos, security, infonetics, prevention appliance report, data management, data center
    
Arbor Networks
Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
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contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
    
Wayin
Published By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, were going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. Were going to tell you why, and how, you can put more than a bandaid solution in place.
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content marketing, lead generation, market research, market strategy, marketing automation, content delivery, content integration, content management system
    
TheMarketingScope
Published By: Progress Software     Published Date: Mar 12, 2014
Progress Software and Saugatuck Technology have come together to provide this Saugatuck Strategic Report which provides guidance to ISVs in transition not just to the Cloud but to entirely new ways of doing business, new requirements from customers and partners, and new opportunities that enable significant reward, and related potential risk. This report shares not only Saugatucks analysis of key market shifts, and the key challenges faced by ISVs in these transitions, but also provides ISVs with critical success factors and best practices from more than seven years of Saugatuck Technology research and business consulting with a diverse range of software providers around the world.
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progress software, saugatuck technology, isv, best practices, business challenges, cloud transition, technology challenges, knowledge management, data management
    
Progress Software
Published By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
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marketing, bronto, cross marketing, marketing channels, marketing research
    
Bronto
Published By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
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retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
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bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices, visual commerce, virtual reality, overseas market
    
Bronto
Published By: Eloqua     Published Date: Dec 18, 2013
Defining the Modern Marketer: From Real to Ideal
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oracle, eloqua, marketing, modern marketer, btob, research services
    
Eloqua
Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesnt create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail, best practices
    
Act-On
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