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Published By: Cisco     Published Date: Jul 11, 2016
Digitization is reshaping the business landscape at an unprecedented rate. The disruption of established businesses used to take decades, but natively digital organizations such as Uber, Google and Amazon have disrupted their respective markets in fewer than 10 years. Digital transformation is creating new winners and losers faster than ever before. Exhibit 1 shows that in 1960, on average, businesses remained on the S&P 500 Index for 50 to 60 years; by 1980, the rate of change was cut in half. Based on these trends, by 2025, businesses are forecast to stay on the index for an average of only 12 years. Leveraging this economic data, ZK Research predicts that 75% of the index will turn over in the next 10 years. New market leaders will emerge, and established organizations will struggle to survive.
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Cisco
Published By: Cisco     Published Date: Jul 11, 2016
Digital transformation has become a top mandate for almost every IT and business leader. The ZK Research 2015 IT Priorities Survey found that 79% of businesses currently have a digital transformation initiative in progress (Exhibit 1). In the digital era, competitive advantage is no longer determined by which company has the best products or even the best people. Market leadership is based on an organizations ability to analyze information, gain insights and make fast decisions to capitalize on market transitions. One important step in the journey to becoming a digital organization is to transform into an agile businessand it is impossible to do so without having an agile IT infrastructure to enable it. This is why businesses spent more than $12 billion on technology in 2015 to make IT more agile, according to ZK Research.
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Cisco
Published By: Hewlett-Packard     Published Date: Aug 02, 2013
The early days of the de-duplication target market could be characterized as the Wild West according to 451 Research, with a slew of startups shooting it out in an emerging market with tremendous potential.
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de-duplication, appliances, emc, infrastructure, storage management, application integration, return on investment, data deduplication
    
Hewlett-Packard
Published By: IBM     Published Date: Apr 07, 2017
Data science platforms are engines for creating machine-learning solutions. Innovation in this market focuses on cloud, Apache Spark, automation, collaboration and artificial-intelligence capabilities. We evaluate 16 vendors to help you make the best choice for your organization. This Magic Quadrant evaluates vendors of data science platforms. These are products that organizations use to build machine-learning solutions themselves, as opposed to outsourcing their creation or buying ready-made solutions.
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
    
IBM
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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leapfrog, target, drive, strategy, market, research, market research, data
    
LeapFrog Interactive
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database
    
Silverpop Engage B2B
Published By: IBM     Published Date: Apr 26, 2013
This Magic Quadrant assesses the APM market. First, we will define the market and explain why it's important to treat the five functional dimensions that together constitute its technology foundation in an integrated manner and to distinguish the APM market from others that are closely related to it. Next, we will set out the qualifying criteria for inclusion in this research and then survey some general characteristics of each of the resulting quadrants. This research will then conclude with a brief study of each participating vendor's APM strengths and weaknesses.
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gartner, magic, quadrant, application, performance, monitoring, apm, market
    
IBM
Published By: SilverSky     Published Date: Apr 16, 2013
In Forrester's 15-criteria evaluation of the emerging managed security services provider (MSSP) market, SilverSky was identified as a leader. Forrester identified the 10 most significant providers in this category and researched, analyzed, and scored them. SilverSky was given high ranks for business and technical value, SLA adherence, security services, and threat intelligence and analytics. Download this industry research paper now to learn why SilverSky is the MSSP you should be working with today.
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managed security, msp, managed service provider, sla adherance, threat intelligence, analytics, mssp, forrester
    
SilverSky
Published By: SilverSky     Published Date: Mar 26, 2014
The Radicati Group, a technology market research firm, highlights its choices for Cloud Business Email providers based on market share and functionality. They detail the criteria for a Top Performer in this market and include SilverSky in that category.
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silversky, ibm, cloud, cloud business, email, cloud business email, market quadrant, cloud based services
    
SilverSky
Published By: SilverSky     Published Date: Mar 26, 2014
The Radicati Group, a technology market research firm, highlights its choices for Hosted Microsoft Exchange providers based on market share and functionality. They detail the criteria for a Top Performer in this market and include SilverSky in that category.
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silversky, ibm, radicati group, technology market reserach, hosted microsoft exchange providers, hosted microsoft exchange, cloud mailbox, data center
    
SilverSky
Published By: SilverSky     Published Date: Mar 26, 2014
In this white paper, authored by technology market research firm The Radicati Group, the paper covers the ten reasons you should outsource your archiving solution, the seven unique benefits of archiving in the cloud and the how the SilverSky solution, powered by IBM compares.
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silversky, ibm, radicati group, technology market research, cloud mailbox, email archiving, cloud based email archiving, archiving solution
    
SilverSky
Published By: SilverSky     Published Date: May 22, 2014
Who are the current leaders in the business email market? The Radicati Group, a technology market research firm, said SilverSky offers one of the most secure Cloud Business Email services available in the market today. When run on IBM SoftLayer, its also the most reliable. Read the full report.
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silversky, ibm, email, email services, email service providers, cloud, cloud business email, cloud business email services
    
SilverSky
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations dont fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends
    
IBM
Published By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
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cisco, lbs, it technology, wifi, analytics, wireless networks, mobile computing, wireless application software
    
Cisco
Published By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
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cisco, idc, lbs, wireless, wifi, mobility, it solutions, bandwidth management
    
Cisco
Published By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
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cisco, lbs, it technology, wifi, analytics, wireless networks, mobile computing, mobile data systems
    
Cisco
Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
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apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management
    
SurveyMonkey
Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Direct Mail Offer Test study on four direct mail pieces to demonstrate how to successfully test marketing offers.
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direct mail, surveymonkey, testing framework, test marketing, best practices, key performance metrics, testing surveys, crm
    
SurveyMonkey
Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
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email marketing, marketing automation, marketing solutions, automation solutions
    
Act-On
Published By: Fisher Investments     Published Date: Sep 29, 2010
If you have a $500,000 portfolio, you should download the latest report by Forbes columnist Ken Fisher. This must-read report includes his latest stock market forecast, plus research and analysis you can use in your portfolio right now.
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fisher investments, stock market, outlook, finance, forbes, fisher, economics, portfolio
    
Fisher Investments
Published By: Cisco     Published Date: Nov 18, 2015
Mobile devices have brought advancements to virtually all aspects of modern life and have had transformative effects on businesses spanning all industries. However, the positive business effects that can be brought about by mobility and "going digital" are not enjoyed as frequently within small and midsize businesses (SMBs) as they are within larger organizations. While potential benefits are there, small and midmarket organizations may have fewer resources available and can find difficulty in realizing the full value of the enterprise mobility infrastructure. Often, organizations find themselves having to make trade-offs between richness of functionality and available resources. The following questions were posed by Cisco to Nolan Greene, research analyst with IDC's Network Infrastructure group, on behalf of Cisco's SMB customers.
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cisco, idc, mobility, network, smbs, networking, wireless
    
Cisco
Published By: Cisco     Published Date: Apr 04, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise WLAN solutions, during both the short term and the long term.
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cisco systems, idc marketscape, worldwide enterprise wlan, vendor assessment, idc study, wlan solutions, networking, it management
    
Cisco
Published By: HubSpot, Inc.     Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
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hubspot, search, sem, search engine marketing, marketing sherpa, email lists, lead generation, demand generation
    
HubSpot, Inc.
Published By: HubSpot, Inc.     Published Date: Apr 19, 2010
HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
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hubspot, rich media, twitter, facebook, blogging, graphs, marketing, ppt
    
HubSpot, Inc.
Published By: Rapid7     Published Date: Jan 10, 2013
In a January 2012 market research study, 71 percent of the businesses surveyed said that mobile devices have caused an increase in security incidents.
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security, network security, cloud, mobile, cloud, byod, mobile computing, mobile workers
    
Rapid7
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