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Published By: Yesler     Published Date: Oct 29, 2014
Todays B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
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buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research, lead generation
    
Yesler
Published By: Brandwatch     Published Date: Aug 23, 2016
This whitepaper offers an inside look into how social consumer market insights work at the worlds biggest brands and agencies.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: SAP     Published Date: Feb 10, 2011
Prompted by volatile markets and a troubled economy, the need to contain or reduce costs is key for small to medium size enterprises (SMEs). In the pursuit of cost reductions and in the struggle to sustain and grow revenue and profits it becomes more and more important to preserve the level of visibility that becomes elusive as SMEs grow in both size and complexity. Download this research now to learn more.
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sap, business intelligence, erp, sme, shipping, transportation, enterprise applications, enterprise resource planning, supply chain management
    
SAP
Published By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
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gleanster, marketing, b2b, market research, lead generation, traditional marketing
    
Gleanster
Published By: WebEx Communications     Published Date: Dec 14, 2007
As support centers have deployed this new generation of remote support solutions, they have developed a series of best practices for maximizing their benefits. Based on market research performed from 2004 to 2007, this white paper summarizes these best practices, illustrates the benefits, and suggests considerations for selecting the remote access solution that will be most effective for your support organization.
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remote access, remote support, customer service, help desk, productivity, customer satisfaction, webex, best practices
    
WebEx Communications
Published By: BlackBerry     Published Date: Sep 29, 2009
The year 2009 will forever be remembered as a time when the global economy began a painful restructuring amid a cascade of systemic failures -- credit panic, stock market crash, and mortgage meltdown and business contraction. But some smart and able accounting firm decision-makers stand to benefit... if they can catch the right trends. In this research report, we examine five of the critical issues that are creating new opportunities for the accounting profession and nine key strategies for obtaining competitive advantage.
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blackberry, accounting, cpa, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software, wireless computing, mobile computing, mobile data systems, pda, smart phones, wifi, wireless application software, wireless communications, wireless hardware, wireless infrastructure, wireless messaging
    
BlackBerry
Published By: Genius Inc     Published Date: Nov 13, 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat?
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genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing, btob, optimization
    
Genius Inc
Published By: Ensight     Published Date: Dec 03, 2008
Hampered by a time consuming approach to delivering their reports, the team of financial markets research analysts at Rand Merchant Bank needed to find a distribution method that could cope with the growing popularity and performance demands of their research service.
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ensight, financial markets research, rand merchant bank, email management tool, research mailings, ecrm
    
Ensight
Published By: SPSS Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making, international computing
    
SPSS Inc.
Published By: Bazaarvoice     Published Date: Aug 01, 2014
Its no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. 7 Ways the Mobile Consumer Changes Everything reveals new research.
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bazaarvoice, marketing, mobile, research, content, optimize
    
Bazaarvoice
Published By: SAS     Published Date: Aug 27, 2010
Register now for this 33-page special report packed with reasons why market-leading organizations use business analytics to their competitive advantage. Filled with expert advice and research on how to base every organizational decision on facts.
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sas, business analytics, it management, roi, tom davenport, thornton may, business intelligence, small business networks, business management, ebusiness, enterprise software, return on investment
    
SAS
Published By: Qualtrics     Published Date: Mar 16, 2012
Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.
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survey software, online survey software, market research, marketing research, customer satisfaction surveys, data collection, enterprise feedback management, voice of the customer, enterprise survey tool, survey tools
    
Qualtrics
Published By: Conductor     Published Date: Apr 09, 2013
Due to the technical nature of the SEO industry and its relative immaturity compared to other technologically advanced marketing disciplines, many SEOs still spend a significant percentage of their time on manual tasks. Conductor analyzed the day-to-day life of an SEO professional, determined the tasks that could be automated, and quantified the resulting increase in productivity by using SEO technology. Download this research paper to learn how new technology can tremendously increase an SEO marketers output.
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing
    
Conductor
Published By: Intacct     Published Date: Sep 09, 2014
The professional services market is backand more competitive than ever. How will you outperform your competitors? By monitoring the financial metrics that matter. Through years of thorough research, Service Performance Insight has analyzed and identified the profit-centric measures that are highly correlated with financial success in professional services. Download the white paper, "The 5 KPIs that Matter for Professional Services," to learn: The importance and primary characteristics of financial maturity. The 5 financial metrics critical to service organizations. Where successful service organizations fall in these metrics.
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financial success, profit, professional services
    
Intacct
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customers entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research, cio, marketing and it collaboration, crm, social business, socially enabled enterprise, cpg, travel, healthcare, financial services, marketing cloud
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business, social monitoring, customer service, social roi, cio, cpg, retail, marketing cloud, data
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers dont see social as a marketing channel. They just view it as part of their communications; its embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud
    
Oracle Social Cloud
Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why its important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why its important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign
    
Adobe
Published By: Polycom     Published Date: Jun 08, 2016
"Unified communications (UC) has been a market in the making for well over a decade, as companies look to improve corporate collaboration. One of the software leaders in the UC space is Microsoft. As organizations look past IM and presence to explore other productivity and efficiency gains that might come with Skype for Business integration, the next logical step is Enterprise Voice. In this brief, youll gain valuable insight into the following 3 common questions companies ask before deploying Skype for Business Enterprise Voice: 1. What are the risks of deploying Skype for Business Enterprise Voice? 2. What is the quality of Skype for Business Enterprise Voice? 3. How can Skype for Business Enterprise Voice transform my company? Step inside this whitepaper for guidance from UC industry analyst, ZK Research. "
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business optimization, business strategy, network management, business applications, best practices, business process management, collaboration, productivity, network architecture, application integration, business management
    
Polycom
Published By: IBM     Published Date: Mar 12, 2014
Learn how to take your organizations social media strategy beyond passive listening to truly engaging your audience to create business value.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software, cloud computing
    
IBM
Published By: SyberWorks     Published Date: Oct 21, 2008
The e-Learning industry has grown tremendously since the early days of computers and the Internet. Today there are lots of products and services out in the market place from which to choose. This white paper will provide some basic information to help you as you begin your research into e-Learning and learning management systems. The document is not meant to be the complete source of information on e-Learning nor will these guidelines be suitable for every single situation. This white paper has been created as a learning aid help you get started. These findings represent the research, experience, and techniques gleaned from working in e-Learning since its infancy in the late 80’s to today. At the end of the paper, Bob Goldschneider, Director of Business Development at SyberWorks, Inc., will provide a summary and closing remarks.
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syberworks, e-learning, internet, aicc, scorm, learning management systems, learning management system, e-learning, elearning, web based training, training management systems, training management system, online training software, web based training software, e-learning, sop automation, seminar logistics, classroom management, online survey tool, competency management
    
SyberWorks
Published By: Cisco     Published Date: Jul 11, 2016
Operational efficiency and cost savings. Datadriven business insights. Organizational agility and market differentiation. Enterprises in every industry are pursuing such gains, but they cannot be achieved with a fragmented, siloed technology infrastructure. Technological integration doesnt happen overnight, of course. It takes years of behind-the-scenes teamwork and engineeringbacked by decades of expertise, research, and developmentto have a broad and lasting impact. This special edition of Unleashing IT highlights the fruits of those labors, showcasing the unparalleled alignment of Microsoft, Cisco, and Intel technologies. In the following pages, youll read about the advancement and unique value of integrated solutions, spanning cloud environments, data centers, and management tools. Youll also hear from organizations that are aking advantage of these converged technologies, including King County, Provincia Net, and Swinburne University.
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Cisco
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