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Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Read the Study that Adds Up to a 2,000 Hour Time Savings Versus SQL Server. ORC International, a global leader in market research, conducted a comparison study between Oracle Database Appliance and Microsoft SQL Server measuring productivity differences between the two solutions.
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database solutions, database appliance, pre-built database, pre-tuned clustered database, ready-to-use clustered database, disaster recovery, high availability, database rolling upgrades
    
Oracle Global Marketing
Published By: Intralinks     Published Date: Oct 02, 2012
Trends in the market show that buyers are coming back, albeit with a far more selective and cautious approach following months of economic volatility.
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marketing and advertising, research, deal flow, economics, deal volume, intralinks
    
Intralinks
Published By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
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crimson hexagon, marketing, internet buzz, media buzz, hype, actionable insight, research
    
Crimson Hexagon
Published By: QlikTech     Published Date: Aug 27, 2013
The Tectonic Plates are shifting in the BI software market - The promise of business intelligence software is to enable decision makers at all level in an organization to leverage data for business advantage - to explore data, draw insights and meaningful conclusions, and make better decisions. This research paper shows how the QlikView Business Discovery Platform delivers true self-service BI that empowers business users by driving innovative decision-making.
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business discovery, powerful, business intelligence, qliktech, idc, small vendors, enabling decision makers, better decisions
    
QlikTech
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca
Published By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success
    
Teradata
Published By: CenturyLink     Published Date: Jan 02, 2015
Accelerate time to market and dramatically reduce costs with hybrid cloud. See how Cancer Research UK has done it with CenturyLink Technology Solutions.
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hybrid cloud, time to market, it solutions, hybrid cloud solutions, it management, knowledge management, enterprise applications, data center
    
CenturyLink
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
    
Turn
Published By: Dassault Systemes SolidWorks Corp.     Published Date: Mar 27, 2018
Theres growing, industry-wide pressure to integrate more software and electronics into products. In fact, innovative products are now critical to the success of future-thinking companies 52 percent of companies developing smart products fear theyll lose market share unless they continue to make products smarter. There are, however, unique challenges that come with perfecting development processes and managing complexities. This e-book, by research firm Tech-Clarity, outlines steps to successfully transforming your products into smart, connected systems.
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transform, design, product, electronics, software
    
Dassault Systemes SolidWorks Corp.
Published By: Infosys     Published Date: Jun 12, 2018
Digital technologies are rewriting the rulebooks across industries. They are not only having a profound impact on how organizations work, but are also redefining the parameters of productivity and success. Organizations that can evolve and embrace this fast paced, digital world that we live in are more likely to be successful. However, given the rapid pace at which digital trends are evolving, what might be an industry standard at one moment can be displaced the next. This means that for enterprises, simply striving to keep up might no longer be enough, as businesses need to lead the way with new technology in their industries. Infosys commissioned an independent market research company, Vanson Bourne, to investigate the use of digital technologies and key trends in nine industries. This exclusive report covers: The surging tide of digital technology adoption in organizations what is used and where? The promised land of digital technology use, and the hurdles organizations face to
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digital, technology, organization, enterprises
    
Infosys
Published By: Sift     Published Date: Jul 12, 2019
"As online fraud detection grows in complexity and demand, what qualities should security and risk management leaders look out for in a solution? Get key recommendations for navigating the online fraud detection market from Gartner Research. READ THIS GUIDE TO FIND OUT: Where the online fraud detection market is heading A list of vendors in the online fraud detection space, and their capabilities Recommendation for how to incorporate AI and machine learning into your fraud prevention approach "
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Sift
Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe
Published By: MuleSoft     Published Date: Apr 15, 2019
The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations including hospitals and health systems, payers, and life sciences companies to become more agile. IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm. This whitepaper will address: Why microservices matter for healthcare IT teams and for healthcare innovation Design principles for a microservices architecture How Anypoint Platform can help you implement microservices best practices
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MuleSoft
Published By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
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adobe, social, social media, facebook, social content, emerging marketing, market research, internet
    
Adobe Social
Published By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
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adobe, social, social media, facebook, social content, emerging marketing, market research, internet
    
Adobe
Published By: Yammer     Published Date: May 23, 2012
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
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yammer, enterprise social, integration, cloud, adoption
    
Yammer
Published By: Movo Integrated Branding     Published Date: Jul 11, 2013
Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness
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b2b, marketing, innovation, collaboration, adaptation, strategy, technology, trends
    
Movo Integrated Branding
Published By: Salesforce.com     Published Date: May 14, 2013
CRM Market Evaluation by Nucleus Research. Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
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crm technology, crm solutions, salesforce, social sales
    
Salesforce.com
Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social buzz around the 2012 London Olympic Gamesand turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 17, 2013
Consumers now expect good customer service via social mediaso Brandwatch analyzed 40 leading brands to see which brands were delivering the best social customer service.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 20, 2013
For Sky News Arabia, using social media monitoring & analytics to sense-and-respond to viewers is a critical component to increasing viewer-to-viewer engagement and gaining extended market reach in an established market.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tickand reveal trends and insights to help make fashion brands smarter.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and its easy to see why its essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forresters 2015 research, Dont Let Muddled Messaging Compromise Customer Experience, as much as 90% of a buyers journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: HP     Published Date: Sep 02, 2015
Service virtualization enables development and test teams to simulate and model the dependencies of unavailable or limited services and data. Voke conducted a survey of 505 participants from technology and non-technology companies to explore their use of service virtualization and its results. Organizations using service virtualization experienced fewer defects, reduced software cycles, and increased customer satisfaction. The 2015 Service Virtualization Market Snapshot REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
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analytics software, application management, application performance, cloud applications, cloud virtualization, service virtualization, virtualization, cloud computing
    
HP
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