location data

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Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: HERE Technologies     Published Date: Feb 12, 2019
Many on-demand companies are starting to rely on fast, accurate and robust mapping and location technologies in order to stay competitive and to provide superior end-user experience. Leveraging location data can assist you in accurately locating each delivery address, matching demand with available supply and exceeding your customers expectations. Discover a variety of ways in which on-demand transportation can be optimized by maps and location services such as those created by HERE. As one of the worlds leading location platforms in 2018, HERE shares insights and solutions to improve transportation efficiency and safety.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 12, 2019
This is an at-a-glance guide to the ways location data can help you increase the efficiency of your fleet, optimizing delivery routes and ETAs. Presented to you by HERE, one of the worlds leading location platforms in 2018.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 12, 2019
This is an at-a-glance guide to the key innovation trends in fleet management that leverage location data to improve last-mile efficiency and road safety. Presented to you by HERE, one of the worlds leading location platforms in 2019.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 12, 2019
By making use of the right technology, transportation and logistics (T&L) companies can reinvent their industry with superior customer service, increased revenues, and reduced costs. This whitepaper looks at the obstacles facing the T&L industry and examines how fleet planning and trip analysis software businesses can help by enabling faster and smarter data-driven decision-making. As the worlds leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE can help T&L companies improve fleet management.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 13, 2019
Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover whats making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Download the eBook now
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location data, transport & logistics, location services
    
HERE Technologies
Published By: Domino Data Lab     Published Date: Feb 08, 2019
As data science becomes a critical capability for companies, IT leaders are finding themselves responsible for enabling data science teams with infrastructure and tooling. But data science is much more like an experimental research organization than the engineering and business teams that IT organizations support today. Compounding the challenge, data science teams are growing fast, often by 100% a year. This guide will quickly help you understand what data science teams do to build their predictive models and how to best support them. Learn how to modernize ITs approach to ensure your companys data science teams perform their best, and maximize impact to the business. Some highlights include: Why data science should not be treated like engineering. How to go beyond simple infrastructure allocation and give data science teams capabilities to manage their workflows and model lifecycle. Why agility and special hardware to support burst computing are so important to data science break
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Domino Data Lab
Published By: Citrix Systems     Published Date: Feb 14, 2019
"Now that 72.3% of cloud users have a mix of on-prem/off-prem clouds, the networking game has changed. Traditional app delivery solutions cant ensure reliable, secure access in a SaaS, multi-device, hybrid, and multi-cloud world. Get this solution brief to learn why a holistic strategy innately reduces complexities that otherwise would prohitib visibility and control in distributed architectures. The brief also explains: - The Citrix Networking approach to delivering reliability and a high-quality experience - How to ensure reliable access to apps at branch and remote locations while keeping costs low - How to provide full visibility and analytics for your network, applications, users, and data"
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Citrix Systems
Published By: SAP     Published Date: Feb 03, 2017
The spatial analytics features of the SAP HANA platform can help you supercharge your business with location-specific data. By analyzing geospatial information, much of which is already present in your enterprise data, SAP HANA helps you pinpoint events, resolve boundaries locate customers and visualize routing. Spatial processing functionality is standard with your full-use SAP HANA licenses.
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SAP
Published By: Cisco     Published Date: Dec 11, 2018
The most significant IT transformation of this century is the rapid adoption of cloud-based applications. Most organizations are now dependent on a number of SaaS and IaaS platforms to deliver customer satisfaction and empower employee productivity. IT teams are responsible for delivering a high quality user experience for cloud applications while they struggle to manage a secure environment with advanced persistent threats. The WAN is the fabric to connect and control access between remote users and cloud-based applications. The WAN fabric needs to identify application type, location, apply prioritization and route traffic across the appropriate (multiple) WAN links to deliver on user experience. Different types of users/devices connecting to the cloud (via the Internet) means security policies must be enforced at branch, data center and in the cloud.
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Cisco
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attractlet alone retainadvertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they areand why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the worlds leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 24, 2019
This is an at-a-glance guide to the key innovation trends in fleet management that leverage location data to improve last-mile efficiency and road safety. Presented to you by HERE, one of the worlds leading location platforms in 2019.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform described as super-rich and always up-to-date, is a leader in the location data arena.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
The United Nations predicts that by 2050 an additional 2.5 billion people will live in towns and cities, with 90% of this increase happening in Africa and Asia. With congestion already a challenge on many city roads how will we keep our megacities moving and quality of life high for their populations? As the worlds leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE shares location data, insights, tools and services which keep people and traffic flowing through cities and states around the world. This eBook explains how it can help megacities of today and the future.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
Get higher quality, more accurate location data and a safer, more profitable fleet by choosing the right location services provider. The true value of a location platform comes from bringing together multiple data sources and presenting them in a meaningful way. Using a platform approach, you can help customers differentiate their service, increase margins and increase safety. So, in this guide, we cover the four key considerations for choosing a mapping and location service platform to ensure a high quality, accurate mapping service for you and your customers. Download the eBook
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover whats making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Download the eBook now
Tags : 
location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the worlds leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovums Index assesses and ranks the major vendors in the location platform market. According to Ovum: HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform described as super-rich, always up-to-date, and a neutral offering is a leader in the location data arena.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers digital journeys. But in order to truly map the steps of the consumer including bridging the journeys between digital and physical worlds you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform described as super-rich, always up-to-date, and a neutral offering is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquares success that its data sources are reliable. As the worlds leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HEREs Open Location Platform contextualizes consumer motivations in the world around them. As the worlds leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Cisco     Published Date: Feb 23, 2016
Businesses in virtually every industry are using location data to better understand their customers and users. By knowing how people move through and interact with a venue, businesses can gain valuable insights to optimize their locations and engage customers at the point of decision. However, contextual customer information is only as valuable as its accuracy. And when it comes to capitalizing on location data, a meter is worth more than a kilometer.
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data, wireless, network manangement, customer engagement, network management, network performance, productivity, project management
    
Cisco
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